Kraus Presentation To VCCS Recruiters 08.04.09
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PUBLIC RELATIONS IN THE VCCS Jeffrey J. Kraus Assistant Vice Chancellor for Public Relations
description
This is the social media primer presentation I gave to community college recruiters from across Virginia.
Transcript of Kraus Presentation To VCCS Recruiters 08.04.09
PUBLIC RELATIONS IN THE VCCS
Jeffrey J. Kraus
Assistant Vice Chancellor for Public Relations
HOW IN THE WORLD CAN PUBLIC RELATIONS
HELP ME BE A BETTER RECRUITER?
Jeffrey J. Kraus
Assistant Vice Chancellor for Public Relations
Let’s talk social media…
Are you there?
Are you loving it?
The people you want to recruit are there.
Technology is pervasive for teens?
97% own a computer. 94% own a cell phone. 1 in 3 use websites as primary source of
news. 28% own a blog and 44% read blogs. half download music using peer-to-peer file
sharing. 3 in 4 have a Facebook account…
* Taken from, “Connecting to the Net.Generation: What Higher Education Professionals Need to Know About Today’s College Students,” a survey of 7,705 college students.
Technology is pervasive for teens?
3 in 4 use Instant Messaging (IM). 15% of IM users are logged on 24/7. 43% say they use IM to express something
they would NOT say in person. 1 in 5 say they use IM to ask people out or to
accept dates. 13% have used IM to break-up.
* Taken from, “Connecting to the Net.Generation: What Higher Education Professionals Need to Know About Today’s College Students,” a survey of 7,705 college students; and an Associated Press poll published in Time
Magazine, Dec 3, 2007 edition.
Social media: It’s not just for kids. Adults with profiles on social media
platform up from 8% to 35%. Adults are a larger percentage of US
population than teens. So there are more adults on social
media platforms than teens.
It can be a little confusing…
So, where do we begin?
You’ve done this forever
Social networking isn’t new… Telling a friend about a good movie. Sharing pictures of your child, pet or
vacation. Catching up on gossip at work. Social Networking is “reaching out to
people you know to share ideas, experiences and information.”
Social media philosophies Transparency Relevance Consistency Honesty Education “Providing value”
VCCS: Blogging since ‘07
In 2009, we went big!
www.VaWizard.org
Ginny on Facebook
Ginny on LinkedIn
Ginny on Twitter
Ginny on YouTube
Ginny on Flickr
Where is all of this going? A report released last year from M:Metrics, a mobile-
media research firm, found that Americans browsed the Web an average of 4.6 hours a month from their smartphones, an 89% increase from 2007.
A May study from consulting firm Gravitytank found that app-enabled phone owners spend an average of two hours a day on their devices, with nearly 40% of that time dedicated to app use.
By 2013, smartphones will have doubled their share of the handset market, accounting for 20% of all cellphones, according to market research company In-Stat.
A (possible) plan of action1. Begin a blog
a) A place to post and editorialize
b) Establish your realm, explain what you do
2. Join LinkedIna) Demonstrate your connections within the
community and college
3. Join Twittera) Connect and converse with others, point
them to your blog
THANK YOU
Jeffrey J. Kraus
Email: [email protected]
Facebook: Jeffrey J. Kraus
LinkedIn: Jeffrey J. Kraus
Twitter: @JeffKraus
