Kohler Design Center Campaign

OBJECTIVE: Give resort guests and local res idents a compel l ing reason to v is i t the Kohler Design Center and inv i te them to take advantage of our f ree design serv ices.

OBJECTIVE: Inv i te resort guests and other t rave lers to v is i t the KOHLER Design Center, u l t imate ly dr iv ing appreciat ion for, conf idence in and purchase of the k i tchen/bath products we offer.

THE KDC CUSTOMER:Casual v is i tors or resort guests who are interested in the h istory and her i tage of th is unique dest inat ion as wel l as the latest innovat ions in k i tchen/bath products.

CHALLENGE: A v is i t to the KOHLER Design Center isn’t a lways top of mind when planning a Dest inat ion KOHLER vacat ion.

SINGLE MOST IMPORTANT THING: The KOHLER Design Center del ivers a gracious guest exper ience inf luencing brand percept ion and purchase.

Is KOHLER’s f lagship store featur ing the most comprehensive col lect ion of KOHLER’s d iverse and extensive products f rom: KOHLER, KOHLER Power and our inter ior and decorat ive product brands.

Offers a complete representat ion of Kohler Company’s h istory and commitment to the arts.

W i l l now be able to se l l a l imi ted product offer ing d i rect to consumers.

Offers f ree Design Serv ices f rom industry- leading design experts; walk- in and advance appointments are avai lable.

amer icanclubresort .com us.kohler.com YouTube

KDC overv iew brochure, comment card

and designer rooms brochureIn-Room Li terature I43 Bi l lboard

CURRENT LANDSCAPE

CREATE

KDC Ident i ty

UPDATE

amer icanclubresort .com & us.kohler.com

UPDATE

Hospita l i ty socia l media and E-Newsletter

RE-DO & EXPAND

Bi l lboard presence

RE-DO

Overv iew brochure, comment cards and designer rooms piece

TRENDING ON PINTEREST

BUY NOW!

CREATE

Onl ine advert is ing ads

CREATE

pr int advert isements

CREATE

Pop-up window displays at Woodlake

CREATE

Presence and awareness among Sheboygan Co. res idents

CREATE

In-store s ignage to enhance awareness on products that are

avai lable for sa le and/or t rending

PROPOSED LANDSCAPE

PROGRAM PLAN

2014 EXECUTION 2015 EXECUTION

Logo KDC Overv iew V ideo

Tagl ine Pr int (Local & Travel Publ icat ions)

KDC Letterhead / Envelopes / Business Cards / Thank You Notes OLM/OLV

KDC Tote Bags Radio for local stat ions

KDC Exter ior S ignage / Banners Pop-up Window Displays at Woodlake

KDC Inter ior S ignage KDC Websi te Opt imizat ion

KDC Ident i ty / Sty le Guide SEO

OOH - I43 Bi l lboard Page F l ipper

Pr int (Food & Wine) L i terature Loaded to Kohler L i t App

Emai l B lasts (Hospi ta l i ty ) BOLD Blog

Websi te Update / Opt imizat ion on amer icanclubresort .com and us.kohler.com Pinterest Mood Boards

Designer Room Signs Houzz

Recipe Cards for Designer Rooms Facebook Posts and Promoted Posts

Pinterest Hang Tags YouTube

In-Room Postcard Buy Now Hang Tags

Comment Card Overview Brochure

Inspiration by Design: Designer Rooms Brochure

LOOK & FEEL

MODERNGEOMETRICCOLORFUL

HOME &ARCHITECTURE

VINTAGE /RICH HERITAGE

ART &DESIGN

FOUR APPROACHES

INSPIRATIONMODERN / GEOMETRIC / COLORFUL

LOGOS

MAIN LOGO SECONDARY LOGO TERTIARY LOGOS (USED ONLY WHEN MAIN LOGO PRESENT) REVERSED LOGO

GUIDEDFACTORY

TOURS

GUIDEDFACTORY

TOURS

INTERIORDESIGN

SERVICES

INTERIORDESIGN

SERVICES

HISTORY& ART

MUSEUM

HISTORY& ART

MUSEUM

FLAGSHIP STORE &

SHOWROOM

FLAGSHIP STORE &

SHOWROOM

LOGOSALTERNATIVES

LOGOS

Helvet ica Neue 77 Bold Condensed

Or ig ina l logo Or ig ina l logo deconstructed

Helvet ica Neue 55 Roman

KOHLERDESIGNCENTER

Orig ina l logo deconstructed

Helvet ica Neue 75 Bold

KOHLERDESIGNCENTER

FONT EXPLORATION

ILLUSTRATIONS

PRODUCTS & INSPIRATION

PRODUCT FOCUS

ILLUSTRATIONS

PRODUCTS & INSPIRATION FACTORY TOURSMUSEUM DESIGN SERVICES

GUIDEDFACTORY

TOURS

INTERIORDESIGN

SERVICES

HISTORY& ART

MUSEUM

FLAGSHIP STORE &

SHOWROOM

SERVICE FOCUSED

ILLUSTRATIONSALTERNATIVE STYLES

ALTERNATIVE ILLUSTRATIVE STYLES

EXTERIOR BANNERS

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WINDOW DISPLAYS

INTERIOR

INTERIOR ACCENTS:

- Logo border in mezanine

- Sol id color accents on p i l lars, wire ra i l ings and g lass b locks

- Br ight ly colored cei l ing p ipes

- Repl icat ing neon l ight f rom art ist edi t ions d isplay

- Creat ing acry l ic s igns l ike the “new” s igns to ident i fy t rending products

- Paint ing the grout of the g lass b locks

SIGNAGE

MICK DE GUILIO - CRYSTAL CLEAR

KOHLER ANN SACKS Product Name K#

Product Name K# Product Name K# Product Name K#



Product Name K# ROBERN Product Name K#




Product Name K# OTHER PRODUCTS Product Name K#










DESIGNER ROOM SERIES Mick De Guilio - Crystal Clear

DESIGNER ROOM SERIESMick De Guilio - Crystal Clear

His designs have been extensively profiled in international consumer and trade magazines (House Beautiful,[7] Better Homes & Gardens,[8] Interior Design,[9] Traditional Home,[10] among many), as well as books, newspapers, and television (HGTV)[11] He designed the kitchens for the Ritz-Carlton Residences in 2012, an exclusive condo development project on Chicago’s Magnificent Mile.[12] Non-residential commissions for his designs include research and demonstration kitchens for the Chicago Tribune, Meredith Corporation,[8] and Sub-Zero/Wolf.[13] In 2012, Mick designed the Kitchen of the Year for House Beautiful magazine which was on exhib

BIO: Mick De Giulio (born 1953) is an American designer widely recognized for growing and bringing distinction to kitchen interiors.[1] His innovations also include kitchen products and furnishings.[2] He founded his company, de Giulio Kitchen Design, in 1984, with a focus on custom residential and kitchen industry commissions in the United States and abroad.[2] The company is headquartered in Wilmette, Illinois, with another showroom at LuxeHome in Chicago’s Merchandise Mart,[2] a shop facility in Skokie, Illinois, and a metal fabricating facility in Yale, Michigan (Mill Creek Metalworks).[3] In 2003, De Giulio was named a Kitchen and Bath Design Leader by Interior Design magazine,[4] and in 2005, he was recognized by Kitchen and Bath Business magazine as one of the 50 most influential people in the kitchen and bath industry over the last 50 years.[5] He is the author of a book on kitchen design, (KitchenCen-tric: co-author Karen Klages Grace, Balcony Press, 2010)[2] and has been a frequent speaker at industry and trade events such as Kitchen/Bath Industry Show & Conference (K/BIS)[6] NeoCon World’s Trade Fair, and Coverings.

ROOM: His designs have been extensively profiled in international consumer and trade maga-zines (House Beautiful,[7] Better Homes & Gardens,[8] Interior Design,[9] Traditional Home,[10] among many), as well as books, newspapers, and television (HGTV)[11] He designed the kitchens for the Ritz-Carlton Residences in 2012, an exclusive condo development project on Chicago’s Magnificent Mile.[12] Non-residential commissions for his designs include research and demonstration kitchens for the Chicago Tribune, Meredith Corporation,[8] and Sub-Zero/Wolf.[13] In 2012, Mick designed the Kitchen of the Year for House Beautiful magazine which was on exhibit in New York’s Rockefeller Plaza, [14] and “Crystal Clear,” an inspiration room featuring his sink collection for Kallista at the Kohler Design Center in Kohler, Wisconsin. [15]

LITERATUREOVERVIEW PIECE

TOU

RS

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TOUR HOURSMONDAY - FRIDAY

9AM-4PM

920-457-4441 EX.74053

LITERATUREPOSTCARD

TOURSDESIGNSERVICES

MUSEUMPRODUCTS &INSPIRATION

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busa doloremped quaspelis

re mod que aut omnia ne res

etus aut evenda pe commole

ndebit pro molupti onsequid

quam, quam simus, ipit fugit

doluptas ad ullam qui remodis






























I43 BILLBOARD

LOVE DESIGN?VISIT THE KOHLER DESIGN CENTER

EXIT 126


EXIT 126


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EXIT 126

FOOD & WINE AD

COME VISIT, WE HAVE DOZENS

LOOKING FOR THAT PERFECT PAIRING?

OPEN DAILY 8-5

W E A L R E A D Y K N O W

Y O U H A V E G O O D

TA S T E . C O M E S E E

W H AT E L S E W E

H A V E I N C O M M O N .

NEED AN EYE-CATCHING KITCHEN FOR MAKING

MOUTH-WATERING DISHES?WE CAN HELP WITH THAT.

CASE STUDYTATE ART MUSEUM

CASE STUDYCITY OF MELBOURNE

CASE STUDYMoMA

CASE STUDYDESIGN MUSEUM LONDON

Kohler Design Center Campaign

Documents

Transcript of Kohler Design Center Campaign