Kodak Alaris Confidential Information

*We take millions of pictures everyday, but there are some #kodakmomentsyou never want to forget.

Our objective is to undertake a campaign that increases awareness of these moments and provide a platform where they can be shared.

The objective of the UK activity is to drive traffic to the Kodak Moments micro site and encourage sharing of peoples KODAK MOMENTS with a competition.

We’re driving consumers through to our microsite, not only to understand what a KODAK MOMENT is, but to share their own photos and stories.

We want to make sharing your photos as easy as possible. That’s why we will encourage users of Twitter & Instagram to tag their favorite photo #KODAKMOMENT

By sharing on our microsite or social media, you get entered into a competition to win a £2000 holiday voucher. Plus, there are monthly competitions for iPads.

Once you have entered, consumers are encouraged to share their moment with friends & family to win prizes.

Kodak Alaris Confidential Information

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Video Views

Website Impressions

Photo Entries

Kodak Alaris Confidential Information

The hub of our KODAK MOMENT activity will be a new microsite, encouraging users to share their own KODAK MOMENTS and view other entries. Plus we will be launching a video to kick-start the campaign.

www.kodakmoments.com

A couple of You Tube Vloggers will be

publishing videos on their own KODAK

MOMENT

We’re working with 5 Instagrammers to

supply great KODAK MOMENTS

Several bloggers will be writing blogs about their own KM’s, to

share with their readers.

We are working with a number of online influencers to help drive awareness of this campaign. These range from You Tube Vloggers, through to Instagrammers. We’re asking them to share their favourite KODAK MOMENT and tell the story behind them.

The Saccone-

Jolys

Fun for

Louis

Kodak Alaris Confidential Information

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Use promoted posts on Facebook and Twitter to raise awareness & amplify our campaign across photography sharers.

Skippable pre-roll and companion banner assets driving traffic to our You Tube video. Targeted at Photo & Family content.

Rich media interactive advert will be used with video & galleries + live social streams and instant entry/voting mechanics

Banner display ads targeted by genres, demographics and editorial content including Photography Blog and Net Mums.

Kodak Alaris Confidential Information

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Through the use of the #KodakMoment promotion we want to raise brand awareness, driving large volumes of competition entries and encouraging engagement through tailored & targeted placements.

A full content plan is in place to be deployed across our Facebook,

Twitter & YouTube Channels

Engaging nearly 400K consumers, there will

be a series of promotional emails.

We will be sharing a selection of KODAK

MOMENTS from some leading UK Instagrammers

Push messaging can now be used to target our app

users

Our range of own media channels will be optimized to help promote the campaign, from social media through to email and In-App messaging.

Kodak Alaris Confidential Information

Full social media content plan will be implemented for the duration of the campaign including curation of consumer KODAK MOMENTS.

Support the campaign

Encourage customers to visit the website

Share & Like our social media posts

Share your own #kodakmoment photos

Push KM App downloads

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Kodak Alaris Confidential Information

Kodak Alaris Confidential Information