Know, Engage and Sell To Your Audience on Social Media
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Transcript of Know, Engage and Sell To Your Audience on Social Media
The Scope of Social Media in Indonesia
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20+ Million Users30,000+ Tweets Per Minute 65+ Million Users
*Source: WeareSocial.SG
Unknown (But A Lot)
#OOTD In 30 days
11,257 Posts
1,030 Engagements
7,271 Authors
#OOTD on Twitter, 8 May – 8 June 2015, Source: Sonar
Who Are The Influencers?
@sophie_tobellyClozette Fashion Ambassador2 Engagements, 70K Viral Reach
@ikramarkiWriter & Blogger
34 Engagements, 29K Viral Reach
@lunamaya26Celebrity, Owner of Lunahabit
38 Engagements, 20K Viral Reach
o Learn More About Your Audience
o Tailor Your Communication For Interaction
o Measure Your Engagement Results
Digital Listening Can Help..
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• Find a tool or platform
• Setup Keywords Relevant to Your brand and industry
• Make sure your tool is localized
• Get Bi-Weekly or Monthly Reports
So, How Do I Start?