How to Engage an Audience
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Transcript of How to Engage an Audience
sequence
it supports the democratization
of knowledge and information, transforming people from content consumers into
often when when we speak
about social media we refer to it as a whole as if the phrase itself sums up one single channel
blogs & microblogs
social bookmarking
widgets & apps
forums & message boards
podcasts & vlogs
video/photo/presentation sharing
virtual worlds & augmented reality
wikis
of course that’s far from the truth
increasingly we also
means this
and this
33% of all uk internet users visited facebook in august 2009
social media is about people
as marketers we need to stop viewing people as “consumers" or “users”
Hitesh Bhatt 2009
listening & monitoring what’s being said
improve your search engine ranking
identifying key influencers
market research & competitor analysis
customer support
supporting loyalty or CRM programs
so what’s it good for?
engage your customers in a conversation
you cannot afford to be
everywhere at once
you cannot ignore what is happening whilst your brand may not be involved your customers are and they’re talking about you
62% of UK shoppers consult online communities before buying
Quideo / YouGov, july 2008
74% of people choose companies or brands based on customer service
exploring the link between customer care and brand reputation, SNCR, april 2008
experiences shared online
93% of social media users think brands should be in social media
business in social media study, opinion research corporation, september 2008
when tango entered the facebook app arena they received a 37%
business in social media study, opinion research corporation, september 2008
conversion rate
what will your ROI be?
will your ROI have a financial figure to it?
why do you want to use social media
would something else be better?
how will you know when you have succeeded?
how does it fit in with everything else you’re doing?
when coming up with a strategy
how will I reward people who play with me?
are just new tools important to remember these
business and marketing requirements must come first for a well planned social media strategy
no one exists on a single media island this is as true for your online activity as it is for your offline consumption
don’t restrict your social media activity to social media only reuse in other online spaces and take it offline when you can it’s valuable
social media looks good right now it’s free that means good value for money? so why not give it a try
be honest
about who you are and add real value
to the people you touch and the
spaces you choose to frequent
don’t go for the hard sell and
try to pull the wool over anyones eyes
you will get caught
have a purpose to everything you do
and facilitate the conversation
rather than try to control it
remember that whilst the game
may well have changed there is
huge potential and if taken in the
right way can lead to huge rewards
for your brand and customers
Big ben “opportunity” - http://www.flickr.com/photos/gravitystorm/ Slide 3 - http://www.flickr.com/photos/pakitt/ Horse slide - http://www.flickr.com/photos/bobcatnorth/ Island slide - http://www.flickr.com/photos/sharynmorrow/ Sweet shop - http://www.flickr.com/photos/nzbuu/ Doing it right - http://www.flickr.com/photos/tunnelbug/ Commodore64 - http://www.flickr.com/photos/kris3198/ Gossip girls - http://www.flickr.com/photos/jvk/ Millionaire - http://www.flickr.com/photos/psmorrison/ Joystick - http://www.flickr.com/photos/duncan/ Conversation - http://www.flickr.com/photos/11739182@N03/ Beauty queen - http://www.flickr.com/photos/dizzygirl/ Recycling - http://www.flickr.com/photos/cantonpubliclibrary/ Speakers corner - http://www.flickr.com/photos/aleksiaaltonen/
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