Digital Attention: How To Grow & Engage Your Online Audience

download Digital Attention: How To Grow & Engage Your Online Audience

of 31

  • date post

    22-Jan-2018
  • Category

    Marketing

  • view

    713
  • download

    4

Embed Size (px)

Transcript of Digital Attention: How To Grow & Engage Your Online Audience

  1. 1. 3 Ways To Make Your Real Estate Business Faster, Smarter & More Profitable
  2. 2. Meet your presenters Josh Cobb Founder & CEO Stepps - 12 years in real estate & digital marketing - Launched Stepps in October 2014 - Host of the iTunes top ranked Real Estate Pros podcast
  3. 3. Meet your presenters Tim Martin Founder & Principal Trainer Net:101 - 16 year background in digital marketing - Founder of Australias largest social media training organisation - Master Speaker for CEO group, The Executive Connection (TEC)
  4. 4. Todays agenda: Why marketing online is harder than ever Why you need a blog Social media & your blog Facebook reach explained Examples & ideas stepps.com.au | net101.com.au
  5. 5. Marketing online is harder than ever. stepps.com.au | net101.com.au
  6. 6. Harder than yesterday Way harder than last year Ridiculously harder than 5 years ago Theres two reasons why stepps.com.au | net101.com.au
  7. 7. Reason #1: 52% of people dont trust business. Edelman Trust Barometer 2015 stepps.com.au | net101.com.au
  8. 8. Reason #2: Social media has combined our personal & professional lives. stepps.com.au | net101.com.au
  9. 9. Youre not just competing for attention against other real estate companies anymore. stepps.com.au | net101.com.au
  10. 10. Youre competing for attention against everything. stepps.com.au | net101.com.au
  11. 11. stepps.com.au | net101.com.au
  12. 12. stepps.com.au | net101.com.au
  13. 13. stepps.com.au | net101.com.au
  14. 14. stepps.com.au | net101.com.au
  15. 15. You dont have to be better at marketing than other real estate companies. stepps.com.au | net101.com.au
  16. 16. You have to be more interesting to me than my own family and friends. stepps.com.au | net101.com.au
  17. 17. Stop selling. Start helping. stepps.com.au | net101.com.au
  18. 18. Newsletter Organic Search Customer Service Social Media Website (specific pages) Blog Subscribers BLOG Traffic Flow Content Flow
  19. 19. So whos doing it well? stepps.com.au | net101.com.au
  20. 20. stepps.com.au | net101.com.au Coffee Shop Facebook Group Facebook Page Website/Blog
  21. 21. @joshjcobb
  22. 22. Nobody wakes up in the morning thinking I cant wait to see what my local real estate agent has posted today! stepps.com.au | net101.com.au
  23. 23. 30% discount for webinar attendees Use promo code: webinar101 Visit: stepps.com.au/masterclass
  24. 24. Thank you. stepps.com.au | net101.com.au