Digital Attention: How To Grow & Engage Your Online Audience
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3 Ways To Make Your Real Estate Business Faster, Smarter & More Profitable
Transcript of Digital Attention: How To Grow & Engage Your Online Audience
3 Ways To Make Your Real Estate Business Faster, Smarter & More
Profitable
Meet your presenters
Josh Cobb
Founder & CEO
Stepps
- 12 years in real estate & digital
marketing
- Launched Stepps in October 2014
- Host of the iTunes top ranked Real
Estate Pros podcast
Meet your presenters
Tim Martin
Founder & Principal Trainer
Net:101
- 16 year background in digital
marketing
- Founder of Australia’s largest
social media training organisation
- Master Speaker for CEO group,
The Executive Connection (TEC)
Today’s agenda:
• Why marketing online is harder than ever
• Why you need a blog
• Social media & your blog
• Facebook reach explained
• Examples & ideas
stepps.com.au | net101.com.au
Marketing online is
harder than ever.
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• Harder than yesterday
• Way harder than last year
• Ridiculously harder than 5 years ago
There’s two reasons why…
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Reason #1: 52% of people
don’t trust business.Edelman Trust Barometer 2015
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Reason #2: Social media has
combined our personal &
professional lives.
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You’re not just competing for
attention against other real
estate companies anymore.
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You’re competing for attention
against everything.
stepps.com.au | net101.com.au
stepps.com.au | net101.com.au
stepps.com.au | net101.com.au
stepps.com.au | net101.com.au
stepps.com.au | net101.com.au
You don’t have to be better at
marketing than other real
estate companies.
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You have to be more
interesting to me than my own
family and friends.
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Stop selling.
Start helping.
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Newsletter Organic Search
Customer Service
Social Media Website (specific pages)
Blog Subscribers BLOG
Traffic Flow
Content Flow
So who’s doing it well?
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stepps.com.au | net101.com.au
• Coffee Shop
• Facebook Group
• Facebook Page
• Website/Blog
@joshjcobb
Nobody wakes up in the
morning thinking “I can’t wait
to see what my local real
estate agent has posted
today!”
stepps.com.au | net101.com.au
30% discount for webinar attendees
Use promo code: webinar101Visit: stepps.com.au/masterclass
Thank you.stepps.com.au | net101.com.au
