Kmwportfolio2013 dgtl

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Kita Marie Williams Marketing Project Portfolio

Transcript of Kmwportfolio2013 dgtl

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Kita Marie WilliamsMarketing Project Portfolio

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About Kita Marie WilliamsAs a marketing strategy go-to girl with a special aptitude for planning and project management, Kita Williams' experience mainly centers on providing strategic solutions for clients and partners. In her ten plus years of experience as a liaison, between sales, marketing and other cross-functional teams, she developed a talent for organizing business units, serving as a kind of "symphony conductor", working to seamlessly combine the functions of each to create a whole and customized marketing vision. Her creative prowess and original thinking has also served to enhance her ability to foster harmonic cooperation among creative teams, thus, facilitating targeted and effective marketing efforts. Her talent for directing and nurturing creative teams is most noted during her time at Lifetime Television Networks where she helped the Graphics Producer and Creative Director, turn-out incredible work for Lifetime movies and shows including: "Project Runway", "One Born Every Minute", "The Craigslist Killer", "Drop Dead Diva", "Confined" and more. Sometimes a marketing department needs a "unifier" that creates team synergy. This "synergy" is the key to creating marketing solutions that get results. Kita Marie Williams is that unifier.

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Digital Marketing Campaigns

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Pepsi “Live For NOW” Microsite

The picture above is from Pepsi.com (Pepsi Pulse)

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Pepsi “Live For NOW” Integrations

The picture above are illustrations meant to represent programs executed

Katy Perry Fleet Week and Movie PremierCMT Top 20 Countdown Integration

Nicki Minaj Pink Friday Tour Integration VH1 Big Morning Buzz Live Integration

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Web

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Passenger, Inc. Online Community Demo Environments*

(Burt’s Bees)

*Kita Williams managed and personally created the entire project. Design created by Kita Williams with the collaboration of the graphic design team. Copy created by Kita Williams.

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Passenger, Inc. Online Community Demo Environments*

(Burt’s Bees)

*Kita Williams managed and personally created the entire project. Design created by Kita Williams with the collaboration of the graphic design team. Copy created by Kita Williams.

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Passenger, Inc. Online Community Demo Environments*

(Chevy)

*Kita Williams managed and personally created the entire project. Design created by Kita Williams with the collaboration of the graphic design team. Copy created by Kita Williams.

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E-Mail Campaigns

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Passenger, Inc. Special Event Emails*

*Kita Williams managed and executed the campaigns. Designs created by Britta Hoskins. Copy created by Kita Williams with the collaboration of the marketing team.

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Passenger, Inc. Special Event Emails*

*Kita Williams managed and executed the campaigns. Designs created by Britta Hoskins. Copy created by Kita Williams with the collaboration of the marketing team.

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Presentations

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Ubisoft “Hawks” Media Plan*

*Kita Williams developed all presentation and media plans from design and strategy to content.

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Ubisoft “Hawks” Media Plan*

*Kita Williams developed all presentation and media plans from design and strategy to content.

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On-Air Graphics

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Lifetime Television Networks

The pictures above are illustrations meant identify the shows for which, I have assisted in the management of On-Air graphics creation and delivery.

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Print Materials

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“The Weekend” Flyers*

* Kita Williams managed the project. Copy and artwork created by Kita Williams with the collaboration of the event operations, graphic design and marketing

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“The Weekend” Flyers*

* Kita Williams managed the project. Copy and artwork created by Kita Williams with the collaboration of the event operations, graphic design and marketing

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“The Weekend” Flyers*

* Kita Williams managed the project. Copy and artwork created by Kita Williams with the collaboration of the event operations, graphic design and marketing

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The Weekend to End Breast Cancer

Travel Planner*

* Kita Williams managed the entire project. Copy and artwork created with the collaboration of the event operations and graphic design teams

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The Weekend to End Breast Cancer

POP Brochure*

* Kita Williams managed the entire project. Design created by Kita Williams with the collaboration of the graphic design team. Copy created by Kita Williams with collaboration from marketing team.

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The Weekend to End Breast Cancer

POP Brochure*

* Kita Williams managed the entire project. Design created by Kita Williams with the collaboration of the graphic design team. Copy created by Kita Williams with collaboration from marketing team.

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Contact Information

Email: [email protected]: 310-592-9083LinkedIn: http://www.linkedin.com/in/kitawilliams