DGTL#U 2012

DGTL#U – Beirut was launched on Wednesday, September 19th, 2012 at the Movenpick Hotel in Beirut, Lebanon with the participation of more than 200 participant. International blogger and social media speaker Jeff Bullas introduced the concept of having two brands to the audience; nowadays, a business has to maintain an online and an ofﬂine identity, saying that being visible online gives way to competition on a global level. Arab identity in branding our products and services in the region, criticizing the adoption of foreign concepts and stereotypically applying them in local Arab regions. According to Ziad Rahhal the Head of Regional Sales in Yahoo!, social media is not the future, it is the present and is left for businesses is to hop on the digital train or stay behind. Charbel Kahaleh, Head of Digital at Vertical, assured participants that effects of social media and online marketing can be measured, eliminating any remaining hesitation CEO of banks and companies have towards going digital. As chairman and CEO of the Dubai based advertising agency TBWA/RAAD, Ramzi Raad gave a presentation on the change in Public Relations role in this digitally oriented world. A senior representative from Apple demonstrated how businesses are embarking on the Post-PC journey through Apple›s real world case studies of enterprise mobile solutions and some tap-to-pay programs, revealing how tablets have affected shopping behavior. Followed a presentation by Mr. Dani Richa, Chairman & CEO, Impact BBDO Group, MENA & Pakistan on digital strategies and debated the impact of digital change. In the second panel, Hassan Mikail, E-Commerce Services Manager at Aramex, Mike Al-Mefleh, Research In Motion‘s Director of Product Management, Middle East and Rasha Rteil, Digital Planning Levant- Senior Exchange Manager at Mindshare discussed the mobile payments landscape, and the role of e-commerce as a driver of m-commerce in terms of consumer comfort with online banking, and mobile banking leading to more comfort with peer to peer payments, remote mobile payments and NFC payments. The DGTL#U – Beirut opening ceremony also witnessed the launch of the new IktissadEvents mobile application to be launched in November 2012. The app enables users to explore the calendar of upcoming conferences, consult agendas and lists of speakers, register online and get in contact with other participants. Sponsored by BankMed, Salmontini Le Resto, BPS, Bank Audi and Terranet, the conference discussed over the two days means for corporations in the country to adopt changes in communication and technology in their marketing strategies and services. 19,20 Sept-2012 DGTL#U Beirut

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DGTL#U conferences discuss means for corporations in the region to adapt and take full advantage of the transformational changes in communication tools and marketing techniques, while bringing together marketing experts from investment, banking, real estate and other leading sectors in the region. The conferences feature digital marketing experts, and gather leading marketing, communication and advertising specialists, thus providing an ideal platform to network and share the latest developments in digital media.

Transcript of DGTL#U 2012

DGTL#U – Beirut was launched on Wednesday, September 19th, 2012 at the Movenpick Hotel in Beirut, Lebanon with the participation of more than 200 participant.

International blogger and social media speaker Jeff Bullas introduced the concept of having two brands to the audience; nowadays, a business has to maintain an online and an offline identity, saying that being visible online gives way to competition on a global level.

Arab identity in branding our products and services in the region, criticizing the adoption of foreign concepts and stereotypically applying them in local Arab regions.

According to Ziad Rahhal the Head of Regional Sales in Yahoo!, social media is not the future, it is the present and is left for businesses is to hop on the digital train or stay behind.

Charbel Kahaleh, Head of Digital at Vertical, assured participants that effects of social media and online marketing can be measured, eliminating any remaining hesitation CEO of banks and companies havetowards going digital.

As chairman and CEO of the Dubai based advertising agency TBWA/RAAD, Ramzi Raad gave a presentation on the change in Public Relations role in this digitally oriented world.

A senior representative from Apple demonstrated how businesses are embarking on the Post-PC journey through Apple›s real world case studies of enterprise mobile solutions and some tap-to-pay programs, revealing how tablets have affected shopping behavior.

Followed a presentation by Mr. Dani Richa, Chairman & CEO, Impact BBDO Group, MENA & Pakistan on digital strategies and debated the impact of digital change.

In the second panel, Hassan Mikail, E-Commerce Services Manager at Aramex, Mike Al-Mefleh, Research In Motion‘s Director of Product Management, Middle East and Rasha Rteil, Digital Planning Levant- Senior Exchange Manager at Mindshare discussed the mobile payments landscape, and the role of e-commerce as a driver of m-commerce in terms of consumer comfort with online banking, and mobile banking leading to more comfort with peer to peer payments, remote mobile payments and NFC payments.

The DGTL#U – Beirut opening ceremony also witnessed the launch of the new IktissadEvents mobile application to be launched in November 2012. The app enables users to explore the calendar of upcoming conferences, consult agendas and lists of speakers, register online and get in contact with other participants.

Sponsored by BankMed, Salmontini Le Resto, BPS, Bank Audi and Terranet, the conference discussed over the two days means for corporations in the country to adopt changes in communication and technology in their marketing strategies and services.

19,20 Sept-2012

DGTL#U Beirut