Kluwer Online
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Transcript of Kluwer Online
Kluwer Online
Pricing Models
CAUL – Industry Think Tank
Sydney, 23 May 2002
Peter Coebergh
Kluwer Academic Publishers
• Kluwer is a subsidiary of Wolters Kluwer NV• Part of International Health & Science cluster
Lippincott Williams & Wilkins, Aspen, Adis, Facts & Comparisons, Ovid / Silverplatter
• Kluwer publishes 750 STM journals and 1400 STM books per year
• Kluwer has offices in Dordrecht, The Hague, Boston and New York with more than 650 employees
Existing Kluwer Model for E-Journals
• Charge for content: electronic = print = 100 %• Surcharge for dual access print + electronic
(negotiable in site/consortia licenses)• Extra fees for:
– Cross access– Non-subscribed titles– Back volumes
• Multi year deals• Price caps
Advantages
• Advantages– Cross access– Access to more, if not all available titles– Price caps– Increased usage
• But:– Multi year is sometimes perceived as inflexible
• No cancellations possible• Locks up library budgets
Questions
– Libraries:
• How can libraries give as much content to as many people for as little money as possible ?
– Commercial Publishers:
• How can we present our shareholders with sustainable revenue and profit growth figures ?
Answer: New Pricing Models ?
• Electronic + Print at deep discount (Flip pricing)– Subscription agents ?
• Electronic detached from print– Price reference ?
• Platform packages– Journals + E-Books + Databases + Additional features
• Subject packages– Journals + E-Books + Databases
• Pay Per View• Pay Per Usage
– Metrics ?
Conclusions
• Could these new, or other new models be the solution ?
• Author – Publisher – Library – End User
• Kluwer wants to actively participate in discussions about the future of our business !
Thank you !