GreenMarketing Proposal

Camille Beaudet

Kleenex Brand Tissues: Business, Challenges and Goals • Business: Kleenex Brand Tissues

provide the best in facial tissue products. After expanding into hand towels, dinner napkins, and moist wipes, Kleenex Brand became a force to be reckoned with in the tissue market. Kleenex brand is dedicated to helping “with a variety of life’s little messes wherever they may happen”

Kleenex Brand Tissues:

Business, Challenges and Goals

• Challenges: Appealing to a broader audience and bringing in a new demographic of consumers • Goals: Develop and

market an eco-friendly product line of Kleenex Brand Tissues

Kleenex Brand Tissues:Marketing Push for Kleenex-eco

Blogs

A great new way to market the new Kleenex-eco line would be to implement a blog centered around the new product line – created with the environment in mind

Kleenex Brand Tissues:Business, Challenges and Goals

Social Media

The new Kleenex-eco should be promoted through every social media platform that Kleenex operates on; this will help to bring in a new demographic of environmentally conscious users

Introducing new Kleenex-eco

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Kleenex Brand Tissue:Kleenex-eco -- Metrics for SuccessIn order to measure the success of the marketing pushes that Kleenex Brand Tissues will employ, the Kleenex-eco line will be outfitted with Google Analytics and will have a small advertising budget devoted to Google AdWords, where Kleenex can also monitor success

Kleenex Brand Tissues:Kleenex-eco Budget

For marketing and promotion of the new eco-friendly Kleenex product line, Kleenex-eco, Kleenex Brand Tissues needs to allocate funds to their new product. $10,000 in product development should be put towards the new line. The new line will include facial tissues, hand towels, dinner napkins and moist wipes (all of Kleenex’s current products) which will feature eco-friendly materials and design.

Kleenex Brand Tissue:Kleenex-eco Future Development

The new line of Kleenex-eco products will include facial tissues, hand towels, dinner napkins and moist wipes (all of Kleenex’s current products) which will feature eco-friendly materials and design. With this new product line, we hope to attract a new environmentally conscious consumer base, which will hopefully open up a new demographic is Kleenex Brand Tissues users.

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Camille Beaudet #NMDL