Kleenex Final Presentation
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Transcript of Kleenex Final Presentation
KLEENEXADRIANA ABUNDIS
KLEENing up our Brand.
To increase sales and become higher ranked in revenue and brand awareness amongst
competitors, Kleenex will Kleen up its act and create buzz through humorous
images/copywrites and establish connections through storytelling, via social media, with its
purchasers to enhance brand loyalty.
Kleenex
Scott
Huggies/Pull-UpsKotex
Depends
More than JUST kleenex
Business Education Sustainability Family
Kleenly Happy.Share a funny story With one of our
products.
Kleenly Prepared.Join twitter to earn more!
#Kleenex
Kleen Love. Creative campaign for banners, website, uploads, and posts.
So soft you have to share. So light, its ready for flight! Who Wants to Dry
me Off? Remember, ONLY Kleenex
Please.
Kleen Love is Ready for the best of times, but more
importantly, we’re with you for your Worst of times.
Metrics of Success
leverage their franchises and
produce returns on equity better
28% ( roe on aver. Over last 10 years)
this company owns great franchises that
are trusted by consumers. People
buy their tampons by name.
(Higher Sales) and (Internet buzz)
KMB’s earnings are less consistent and
growing at just about 8%.
Increase U.S. Kleenex twitter
followers by 100%.
34,202 people like this
Winter Spring Summer Fall
Timeline & Need
Winter-blogging
stories-twitter deals
-campaign image postings
on facebook
Spring-blogging
stories-twitter deals
-campaign image postings
on facebook
Summer-blogging
stories-twitter deals-commercials
of the best blogged stories
Fall-blogging
stories-twitter deals
-Website campaign
image launch
Timeline & Need
Hiring a Blogger/Twitter Specialist ($45,000)
Commercial Time $300,000