KGWI Social Networking Report

8/6/2019 KGWI Social Networking Report

http://slidepdf.com/reader/full/kgwi-social-networking-report 1/24

Social Media/Networkingt h e e v o l v i n g w o r k f o r c e



3 social media/networking

4 introduction

5 use oF online JoB Boards BY JoB seekers

7 use oF social networking sites BY JoB seekers

9 most PoPular social networking sites For JoB seekers

11 imPact oF social networking content on careers

13 controlling social networking content

15 use oF social media For career deVeloPment

17 use oF social media in tHe workPlace

19 time sPent on social media

21 conclusion

24 aBout tHis rePort

contents

2

: The Evolving Workforce



t h e e v o l v i n g w o r k f o r c e : s o c i a l m e d i a / n e t w o r k i n g

3


fear it

are worried that material from

their social networking page could

adversely impact their career.

gen y is the age group most concerned

about potential career fallout.

26%censor it

33%

using it

32% 33%

of those who use social media,

linkedin® and facebook® are the

most preferred—only 3% use twitter®

how job seekers

are finding that

26% online job boards

22% word-of-mouth

17% recruitment companies

17% direct approaches from employers

7% print advertisements

1% social media sites

10% other

j b

edit content on their

social network sites to

avoid career problems

advancing careers

via social media

24% search for work

using blogs or

social network sites

only in the americas

word-of-mouth is still the

number one way to find a job,

followed by online recruitment

34% generation y

26% generation X

20% baby boomers



svy p 18 65

p h p:

g Y ( 18 – 29), g X ( 30 – 47),

h Bby B ( 48 – 65).

th b vy p vy, h . t h , p h

py h vy ,

hy , py

h pp.

eh p v h vp h

p:

• TalentMobility

• SocialMedia/Networking

• DriversofCareerChoiceandCareerProgression• EffectiveEmployers/EmployerofChoice

th p hhh p q

s m/n. th q :

• Useofonlinejobboardsbyjobseekers

• Useofsocialnetworkingsitesbyjobseekers

• Mostpopularsocialnetworkingsitesforjobseekers• Impactofsocialnetworkingcontentoncareers

• Controllingsocialnetworkingcontent

• Useofsocialmediaforcareerdevelopment

• Useofsocialmediaintheworkplace

• Timespentonsocialmedia

aPProXimatelY 97,000 PeoPle From 30 countries across tHe americas, aPac,and emea regions resPonded to a workPlace surVeY deVeloPed BY kellYserVices®. tHe kellY gloBal workForce indeX (kgwi) reVealed oPinionsaBout work and tHe workPlace From a generational ViewPoint.

4

introduction




use of online job boards by job seekers

How did You secure Your most recent JoB?(by generation)

a h ky gb w ix,

jobboardshavebecomethedominantsourcefor

pp , h h -q

p (26 p) h h

mostrecentjob.Otherjobsearchtoolsrankedas

: --h (22 p),

p (17 p), pph

py (17 p), p v(7 p), (1 p).

OnlinejobboardsaremostpopularwithGeneration

Y, by 31 p, p h 24 p

g X 19 p Bby B.

01

generation y

generation X

baby boomers

all generations

5


1%

1%

1%

1%

OTHER

RECRUITMENT/STAFFING COMPANY

DIRECT APPROACH FROM EMPLOYER

PRINT ADVERTISEMENT

WORD-OF-MOUTH

SOCIAL MEDIA SITE

ONLINE JOB BOARD

26%

31%

24%

19%

22%

23%

22%

22%

7%

4%

8%

10%

17%

16%

18%

19%

17%

16%

18%

17%

10%

8%

10%

13%



02

aPac

emea

americas

all countries

use of online job boards by job seekers

How did You secure Your most recent JoB?(by region)

Theuseofonlinejobboardsismostpronouncedinthe

aPac , h 33 p h h

mostrecentjob,comparedwith25percentinEMEA

24 p h a.

w--h h

ndingajobintheAmericas,usedby27percent,but

y by 22 p aPac 20 p emea.

d pph py

y p emea h h

a aPac, h

hh aPac.

6


1%

1%

1%

1%

OTHER

RECRUITMENT/STAFFING COMPANY

DIRECT APPROACH FROM EMPLOYER

PRINT ADVERTISEMENT

WORD-OF-MOUTH

SOCIAL MEDIA SITE

ONLINE JOB BOARD

26%

33%

25%

24%

22%

22%

20%

27%

7%

5%

7%

7%

17%

14%

20%

15%

17%

20%

17%

14%

10%

5%

11%

12%



03

7


use of social networking

sites by job seekers

do You searcH For JoBs onsocial networking sites?(by generation)

a h p h pv q,

y b pp (1 p)

theirmostrecentjobthroughasocialnetworking

. Hv, -q p

(24 p) y hy h

, h h h h hh

by g X Bby B.

generation y

generation X

baby boomers

all generations

29%

29%

43%

36%

31%

33%

22%

29%

49%

35%

27%

40%

1%

1%

1%

1%

DON'T KNOW

NO

YES

24%

23%

24%

24%

75%

76%

74%

75%



04

8


use of social networking

sites by job seekers

do You searcH For JoBs onsocial networking sites?(by region)

th

hh emea, h hy by -q

p. th hh h h a

(23 p) aPac (22 p).

aPac

emea

americas

all countries

DON'T KNOW

NO

YES

1%

2%

1%

1%

24%

22%

25%

23%

75%

76%

74%

77%



05

9


most PoPular social networking

sites for job seekers

iF You do searcH For JoBs on socialnetworking sites, wHicH do You use?(by generation)

th pp

Fb® li®, p by 33 p

32 p, pvy. a h 23 p

h , 10 p b, 3 p

t®.

Fb h vh p g Y pp, h li v by

g X Bby B.generation y

generation X

baby boomers

all generations

OTHER

BLOGS

LINKEDIN

TWITTER

FACEBOOK

33%

40%

30%

22%

3%

4%

2%

2%

32%

23%

36%

39%

10%

12%

9%

9%

23%

21%

22%

27%



06

10


most PoPular social networking

sites for job seekers

iF You do searcH For JoBs on socialnetworking sites, wHicH do You use?(by region)

Thechoiceofsocialnetworkingsitesforjobseeking

pp v y phy.

li h vh h h a,

p by 40 p pp.

Hv, Fb h p bh emea

aPac, h by 35 p 32 p,

pvy.

th b h pp

aPac h h.

aPac

emea

americas

all countries

OTHER

BLOGS

LINKEDIN

TWITTER

FACEBOOK

33%

32%

35%

28%

3%

5%

2%

3%

32%

24%

30%

40%

10%

17%

9%

6%

23%

21%

23%

23%



07

11


imPact of social networking

content on careers

do You worrY tHat material From Your social networking Page couldadVerselY imPact Your career?(by generation)

m h -q p (26 p)

h h p

vy p h .

a h b h p

, bg Y h .

generation y

generation X

baby boomers

all generations

DON'T KNOW

NO

YES

26%

28%

26%

22%

62%

63%

62%

62%

11%

9%

11%

16%



08

aPac

emea

americas

all countries

12


imPact of social networking

content on careers

do You worrY tHat material From Your social networking Page couldadVerselY imPact Your career?(by region)

rp h aPac y

v b h p p

h h p h

a emea. o-h h aPac y

b h p h ,

p h 26 p emea 22 p h a.

DON'T KNOW

NO

YES

26%

33%

26%

22%

62%

53%

64%

67%

11%

14%

10%

11%



09

13


controlling social networking content

do You deliBeratelY censor

or edit content on Your socialnetworking site in order toaVoid career ProBlems?(by generation)

o-h p by

h

v pb.

a p h

h p, b g Y h y b b v

py . generation y

generation X

baby boomers

all generations

DON'T KNOW

NO

YES

33%

36%

33%

30%

58%

58%

58%

57%

9%

6%

9%

13%



10

14


controlling social networking content

do You deliBeratelY censor

or edit content on Your socialnetworking site in order toaVoid career ProBlems?(by region)

a , ppxy -h

p v h

h v

.

aPac

emea

americas

all countries

DON'T KNOW

NO

YES

33%

33%

34%

33%

58%

57%

58%

58%

9%

10%

8%

9%



11

15


use of social media for career develoPment

do You Feel it is essential to Be

actiVe on social media in orderto adVance Your career?(by generation)

m h -q p (28 p)

bv b v

v h .

g Y h y b v

pp, h h -h (34 p)

v , p h 26 p g X y 20 p Bby B.

generation y

generation X

baby boomers

all generations

DON'T KNOW

NO

YES

28%

34%

26%

20%

60%

55%

61%

66%

13%

12%

13%

14%



12

16


use of social media for career develoPment

do You Feel it is essential to Be

actiVe on social media in orderto adVance Your career?(by region)

th aPac h xy hh

vy pp, h 46 p

v. th

bv h bh h a (25 p)

emea (22 p).

aPac

emea

americas

all countries

DON'T KNOW

NO

YES

28%

46%

22%

25%

60%

40%

66%

64%

13%

15%

13%

11%



13

17


use of social media in the workPlace

does Your emPloYer HaVe a social

media or social networking PolicYtHat regulates use at work?(by generation)

a -h p (30 p) y

h h py hv

py h .

epy p

ppy y py, pv

h .

iy, 28 p Bby B

hh h py x.generation y

generation X

baby boomers

all generations

DON'T KNOW

NO

YES

30%

29%

31%

28%

50%

54%

49%

44%

20%

17%

20%

28%



14

18


use of social media in the workPlace

does Your emPloYer HaVe a social

media or social networking PolicYtHat regulates use at work?(by region)

epy h

p h a,

33 p pp, p h 31 p

aPac 27 p emea.

aPac

emea

americas

all countries

DON'T KNOW

NO

YES

30%

31%

27%

33%

50%

56%

50%

46%

20%

13%

23%

21%



15

19


time sPent on social media

How mucH time do You sPend on

social media sites eacH daY?(by generation)

Thevastmajorityofrespondents(68percent)spend

h h y , h 19

p p . oy 13 p p

h h y.

g Y p h

. s 18 p

g Y p h h y,p h 11 p g X 8

p Bby B.generation y

generation X

baby boomers

all generations

NEVER

MORE THAN 2 HOURS

1 – 2 HOURS

30 MINUTES – 1 HOUR

LESS THAN 30 MINUTES

44%

41%

47%

44%

24%

29%

22%

18%

9%

12%

8%

6%

4%

6%

3%

2%

19%

11%

21%

30%



16

20


time sPent on social media

How mucH time do You sPend on

social media sites eacH daY?(by region)

i h h h , ppxy -h

p p h

h y.

aPac b h b v

. F p p p

h h y, p

h 13 p emea 11 p ha.

ty- p h h a p

, hh hh h

aPac (19 p) emea (17 p).

aPac

emea

americas

all countries

NEVER

MORE THAN 2 HOURS

1 – 2 HOURS

30 MINUTES – 1 HOUR

LESS THAN 30 MINUTES

44%

42%

45%

44%

24%

24%

25%

23%

9%

10%

9%

8%

4%

5%

4%

3%

19%

19%

17%

21%



g Y p b h

p bh v h

careers.Almostone-thirdusedonlinejobboardstond

theirmostrecentjob,whilenearlyone-quarterreliedon

--h.

Theyareactiveinusingtheirsocialnetworksforjob

p pp. Fb h

p p, by 40 p g Y p. a h 23 p li, 12

p b, 4 p t.

th pph g Y b h

p p .

ty-h p b h

p , 36

p h v .

F v, ’

p h h --h (34 p)

’ b v

v h .

epy h

h p 29 p g Y

p.

a h pp b h

bv g Y y

beexaggerated.Thevastmajority(70percent)spend

h p y . s 11

percentspendnotime,andjust18percentspendmore

h h.

conclusion

generation Y

21




g X v py

platformstondjobsandadvancetheircareers,butat

aslowerpacethanGenerationY.Onlinejobboardsare

h h by hh hy h

mostrecentjob.Twenty-fourpercentusedanonlinejob

b , by 22 p h

--h.

Bby B, by , y y --h. ty- p h

recentjobbyword-of-mouth,followedbyonlinejob

b pph py (bh 19

p).

a -q bh g X Bby

B (24 p) v

networkingtolookforjobs.Forbothofthese

, li h v .

th v q

v. ty-x p

g X 22 p Bby B

h p. appxy -h h

p h pv

.

g X v h Bby B

h p v h .

ty-x p g X

-h , p h 20 p Bby B.

i h p, 31 p g X

, p h 28

p Bby B.

nh p v xv .

appxy -h p h

h y . oy 11 p

g X 8 p Bby B p

h h p y h .

22


conclusion

generation X and BaBY Boomers



th p h ky gb w

ix h h /

v h h y pp

h h h .

Onlinejobboardscomprisethelargestsinglemethod

. wh p y

asmallshareofthejobsearchmarket,manysurvey

p v v b , py,

v p, y v

h .

B h v b h

p p h f h xp

p . my

p h ,

h h

y y, php b v by

p py.

23


conclusion

social media/networking wraP uP



aBout tHe kellY gloBal workForce indeX™

th ky gb w ix vy v p b

h p vp. appxy 97,000 pp

h a, aPac emea p h 2011 vy h pbh

qy b. ky sv h p mc P a

2010 g a 2009 h ky gb w ix h

rh/sy y.

aBout kellY serVices®

ky sv, i. (nasdaQ: kelYa, kelYB) pv .

ky® phv y v

- py, py--h -h b. sv h b, ky pv py h 530,000 py

y. rv 2010 $5 b. V .yv. h

Fb®, li®, t®.

a kellY serVices rePort

a ppy h pv . a eq oppy epy © 2011 ky sv, i.

yv.

http://www.kellyservices.com/

http://close/

http://www.kellyservices.com/

KGWI Social Networking Report

Documents

Transcript of KGWI Social Networking Report