KEYSTONE SPECIES - PSF · Photo by Heath Moffatt. PACIFIC SALMON FOUNDATION 300–1682 West 7th...

KEYSTONE SPECIES

Celebrating 25 Years: 1987 - 2012Bringing salmon back, stream by stream

Annual Magazine

2012 K E YS TO N E SPECI ES

Editor Michael Meneer

Managing Editor Michelle Lam

Publisher/Account Manager Garth Eichel

Account Manager Katherine Kjaer

Art Director Jacalin Jefferson

Published by

1248 Woodway RoadVictoria BC V9A 6Y6

Tel 250.380.3961 Fax 250.380.3962

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Please send comments and suggestions to

Garth Eichel, Publisher: [email protected]

The 2012 Pacific Salmon Foundation Keystone Species is published by Archipelago Media Ltd. for the Pacific Salmon Foundation. All published material is the copyright of Pacific Salmon Foun-dation. No part of this publication, in whole or in part, may be reproduced without the written consent of the publisher. The written and photo-graphic material published in the 2012 Pacific Salmon Foundation Keystone Species does not necessarily reflect the views of the publisher. Information and images produced in the maga-zine are believed to be accurate and truthful, but the publisher assumes no responsibility for errors.

Advertising in the 2012 Pacific Salmon Foun- dation Keystone Species magazine does not indicate an endorsement by the Pacific Salmon Foundation or Archipelago Media Ltd.

3 GuEST EDITORIAl George Hungerford o.c., q.c.

5 2011 SuPPORTER HIGHlIGHTS

6 Q & A with the Hon. John Fraser and Hon. Tom Siddon

8 25 YEARS SuPPORTING STREAMKEEPERS

12 SuPPORTER SPOTlIGHT: GOlDCORP

13 PACIFIC SAlMON ENDOWMENT FuND

14 GlASS HAlF Full Encouraging Signs for Pacific Salmon

18 BY THE NuMBERS

20 EVERYTHING IS ONE Foresight to sustain Pacific salmon

25 CHAIRMAN’S MESSAGE Where You live

26 SuPPORTER SPOTlIGHT: NEWAlTA

27 CAll TO ACTION

28 FINANCIAl REPORT

29 DONOR lIST

32 EVENT CAlENDAR

33 DINNERS & COMMuNITY EVENTS

34 MAP OF FOuNDATION INITIATIVES IN B.C.

Above: Ella Green learns about Coho juveniles at the Mossom Creek Hatchery. Photo by Ruth Foster.

On our cover: Volunteers from the Howard English Hatchery on the Goldstream River near Victoria pitch in on a stream clean-up. Photo by Heath Moffatt.

PACIFIC SALMON FOUNDATION300–1682 West 7th Avenue

Vancouver, BC V6J 4S6 T: 604-664-7664 | F: 604-664-7665

E: [email protected] | www.psf.ca

Canadian Tax#: 11907 5638 RR00012 PACIFIC SALMON FOUNDATION

G U E S T E D I T O R I A L

KEYSTONE SPECIES 3

the priority it is today. Most people didn’t know about the stresses on Pacific salmon then because com-mercially fished species seemed an abundant resource that would last forever. As such, there was limited community involvement outside of Department of Fisheries and Oceans, which worked on small-scale salmon hatchery projects. Changing such perceptions required a multi-pronged public awareness effort. We started hold-ing community events and made inroads educating schoolchildren. We underwrote supplies for incuba-tion of salmon in classrooms for children to release into streams and rivers. We figured if we got children interested in salmon, then their parents and grandparents would

One of the first things we did was figure out what we wanted to be: a credible organization with organizational capacity, taken seriously by the public and differ-ent levels of government. Instead of being another activist group, we opted to be non-political and non-confrontational, working within the existing system to achieve constructive results for Pacific salmon. In keeping with that, we didn’t hitch our star to any one political party because governments change and politi-cians come and go. First and fore-most, we needed to be there for Pacific salmon.

Of course, what is best for Pacific salmon depends on who you ask. One of our first challenges was trying to get various Pacific salmon stakeholders — different levels of government, industry, communities and commercial, rec-reational and First Nations fisher-ies — all in agreement on com-mon aims and principles. As you can imagine, that was no easy feat. Representatives on our first board of directors came from a range of industries, many of which have not always been in harmony with each other. It took time to develop a board that could effectively work together.

Changing individual perceptions was one thing; changing attitudes across whole swathes of the popu-lation was another. As such, we reached out to communities in an effort to generate public aware-ness and spur involvement. That was a challenge in the late ’80s because the environment was not

wenty-five years ago the Hon-ourable Tom Siddon, then federal Minister of Fisheries,

asked me to take the lead on a newly created non-profit organi-zation aimed at saving wild Pacific salmon. I didn’t know a lot about salmon, but Tom appreciated that I knew a thing or two about fund-raising and organizations — two things that would be critical to the Pacific Salmon Foundation.

I had no idea what I was in for. Getting the Foundation off the ground was an awesome chal-lenge. The federal government of the day recognized the Depart-ment of Fisheries and Oceans (DFO) could not be all things to all people and that communities as well as stakeholders in the private sector needed to become part-ners in restoring and sustaining wild Pacific salmon stocks. As min-ister, Tom saw the need for an independent and self-sustaining organization that would be better positioned to lever citizen and business contributions, generate awareness, and support commu-nity volunteers throughout B.C. To that end, the federal govern-ment provided a $300,000 start-up grant and said go to it.

Well, $300,000 doesn’t go very far on province-wide salmon con-servation and enhancement pro-grams, especially when you have office space to rent, staff to hire and organizational capacity to build from scratch. We were pretty thin at the outset, often working with part-time staff. Sometimes I was it. Nevertheless, we rolled up our sleeves and got down to work.

25 yEARS OF REMARKABLE PROGRESSFounding chairman reflects on how it all began

BY GEOrGE HUNGErFOrD, FOUNDING CHAIrMAN, PACIFIC SALMON FOUNDATION

Founding Chairman George Hungerford (right) pictured in 2007 with Former Minister of Fisheries and Oceans Loyola Hearn (left) and Former Minister of Environment John Baird (standing).

T

E x E c u t i v E c o m m i t t E E

E.L. (Ned) Pottinger M.Sc., P.Ag., P.Geo.

Pottinger Gaherty Environmental Consultants Ltd.Chairman

Peter G. Swinton CA

PricewaterhouseCoopersTreasurer

Anne KinvigPacific Blue CrossSecretary

Terry M. LaniganNexeo Solutions Member-at-Large

W.J.D. (John) WoodwardWoodcorp Investments Ltd.Immediate Past Chairman

m E m b E r s

Ian D. Angus, Finest At Sea Seafood Boutique

Bruce Bell

Ward Bond, Island Outfitters

rick Bourne, Langara Fishing Adventures

Bob Cole

Anson Frost, Priority Management - Vancouver

George Hungerford O.C., Q.C., Hungerford Group

David Leonard, DDB Canada

Zo Ann Morten, Pacific Streamkeepers Federation

George C. reifel, Reifel Cooke Group of Companies

Trevor Scott, Farris, Vaughan, Wills & Murphy LLP

Paul Sprout

Don Swoboda

Thomas A. Toynbee

Hon. Bryan Williams Q.C.

E m E r i t u s D i r E c t o r s

T.M. (Mike) Apsey C.M., L.L.D., RPF

Hon. John A. Fraser P.C., O.C., O.B.C., Q.C.

robert Gayton, Western Copper and Gold Corporation

Hon. John L. Nichol P.C., O.C., O.B.C., Q.C.Springfield Investments

rob Waters, Ladysmith Marina

BOArD OF DIrECTOrSfollow. We also worked hard developing a volunteer concept with the Foundation acting as an umbrella organization that could engage, support and co-ordinate with volunteers on Pacific salmon conservation and enhancement programs. We recognized we couldn’t accomplish what needed to be done without involve-ment; over the past 25 years, community groups have become the backbone of salmon habitat conservation, restoration and creation in B.C.

Of course, nothing happens without money, so we began a concerted fundraising campaign, soliciting from individual donors and the business community at large. My wife, Jane, began host-ing fundraising dinners in Van-couver, which later served as a model for dinners in other com-munities. Gala dinners and com-munity events continue to be a pillar of the Foundation’s fund-raising efforts today — we now host 11 each year in B.C. and Alberta.

We also made several trips to Ottawa to urge the creation of a Pacific salmon conservation stamp to give anglers an oppor-tunity to support salmon restora-tion and enhancement when they purchased their saltwater fishing licence. The first stamp came out in 1989; and since then, more than $6 million dollars from the stamp have been distributed by the Foundation to help finance community salmon proj-ects. What is more, communities match donations, and now every dollar donated by the Founda-tion gets multiplied, on average, eight-fold in the communities that undertake salmon projects.

The Foundation also looked to the business community to take a leadership role on donations. That’s because all businesses benefit either directly or indi-rectly from the environment in which they operate, so they have a responsibility to be good stew-ards. The Foundation’s major donor list now includes the likes of BC Hydro, Port Metro

Vancouver, Rocky Mountaineer, TimberWest, and Goldcorp, to name just a few.

The Pacific Salmon Founda-tion has come a long way dur-ing the past 25 years. It now has significant organizational capacity, a dedicated and knowledgeable staff of profes-sionals, and a range of public awareness programs and fund-raising mechanisms to support salmon conservation and enhancement in communities. The Foundation has also formed relationships with the federal and provincial governments and numerous municipalities, the business community, other non-profit organizations, indi-vidual donors and some 35,000 volunteers in B.C. Most impor-tantly, the Foundation has built widespread trust — trust that enables amazing work on behalf of Pacific salmon and B.C.’s watersheds.

In so many ways, the Founda-tion is exceeding the vision we had a generation ago when it was started.

Nevertheless, much remains to be done and myriad chal-lenges persist. With so many competing pressures on Pacific salmon habitat, the future of Pacific salmon is precarious. That’s significant because salmon are a key indicator in a range of systems.

My great hope for the Foun-dation’s future is that a new generation of volunteer leaders will step forward and take up the mantle of Pacific salmon. A strong foundation is laid and a great model is in place thanks to many, all of whom I wish I had the space to name. But the next steps are not for my gener-ation to take. It’s for our sons, daughters and grandchildren to take, as well as the many new-comers to British Columbia who are coming to know our natural bounty. Only with them can we continue what we have started and adapt to address the com-plex challenges facing salmon and the environment.

4 PACIFIC SALMON FOUNDATION

through a five-year $250,000 partnership with the Foundation.

rocky Mountaineer Supports “Salmon Heroes” As part of its on-going commitment, Rocky Mountaineer supported eight “Salmon Heroes” awards to honour out-standing streamkeepers in the Fraser River Basin.

Sitka Foundation Supports New Strait of Georgia research CentreAs part of the Pacific Salmon Foundation’s commitment to renew Pacific salmon production in the Strait of Georgia, a partnership has been launched with the University of British Colum-bia Fisheries Centre to cre-ate a data bank to collate, organize and document past research in the Strait. Since 1916, more than 700 primary scientific studies have been conducted in the Strait. To help make the partnership a reality, the Sitka Foundation has announced a three-year commitment of $300,000.

TimberWest Continues Support for Island Streamkeepers TimberWest continued its support for Pacific salmon projects on or near its current and past private lands on Vancou- ver Island. As part of a $400,000 pledge through 2015, the forestry company supported 19 grants through the Foundation’s Community Salmon Pro-gram in 2011.

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KEYSTONE SPECIES 5

2011 S U P P O R T E R H I G H L I G H T S

BC Hydro Expands Commitment BC Hydro increased its commitment to the Pacific Salmon Foundation in 2011. With this new donation, BC Hydro has donated more than $100,000 to the Foundation.

Year-End Appeal recordThe Foundation’s 2011 year-end fundraising appeal was a phenomenal success, raising more than $58,000 thanks to the generosity of several indi-viduals and companies. For the second year, an anonymous donor made a $20,000 matching challenge.

One of the highlights of the year-end appeal was a call from Wynne Powell, CEO of London Drugs and Sonora Resort, to see how the campaign was pro-gressing. Without hesita-tion, Powell made a major donation to help ensure the challenge match was fully leveraged. Sonora Resort also funds a volun-teer-driven hatchery near its lodge and piloted an innovative project to help anglers enjoy the resource more sustainably by avoid-ing fishing when weak stocks are passing through the area.

Port Metro Vancouver Sponsors Pink Salmon Festival The Foundation’s 2011 Pink Salmon Festival got a great boost with $10,000 in sponsorship from Port Metro Vancouver. The Port has provided key funding to salmon projects in Port watersheds since 2007

Thank you

his year marks the 25th anniversary of the Pacific Salmon Foundation. A great deal has been accomplished during the past quarter-century, but perhaps the greatest achievement of all was creating the Founda-

tion in the first place. To mark this milestone, the Foundation reconnected with two key B.C. political figures who helped get the Foundation off the ground: the Hon. Tom Siddon, federal fisheries minister in 1987, and the Hon. John Fraser, former Speaker of the House of Commons. Here are their perspectives on how an idea became a reality 25 years ago.


Q & A

T

Reflecting on 25 yearsPersonal perspectives on the silver anniversary of the Pacific Salmon Foundation

BY GArTH EICHEL

Foundation: What was the original vision for the Pacific Salmon Foundation 25 years ago?

Siddon: I was the federal minister of fisheries at the time and we felt government should be putting more money into a self-perpetuat-ing organization that could stand on its own feet, go out into the community and raise money for projects.

Working with different stake-holder groups at the time, we envi-sioned a common organization that could preserve salmon and gener-ate public awareness. We all knew we had to work together to stop the decline of the species… and so we agreed to establish a Pacific Salmon Foundation towards the

betterment and enhancement of the species. I fondly remember standing alongside the Adams River in October of 1986, during the famous Adams River Sockeye run, to publicly announce our decision to establish the [Pacific Salmon] Foundation. I was pleased to be joined on the platform that day by several representatives of Pacific fisheries stakeholder groups includ-ing First Nations, commercial and sportfishing sectors, conservation-ists and the fishermen’s union.

Fraser: The idea of a Pacific Salmon Foundation was talked about for a long time before it took place. I didn’t think you could protect salmon and habitat by waiting for the federal government to do it.

There was a notion within the Department [of Fisheries and Oceans] that the only way to measure the value of salmon was related to the economic value of the commercial catch. There was not an adequate value placed on the salmon resource outside the immediate catch value of the fish-ery. It was impossible to manage and conserve salmon stocks if the priority was only its commercial value.

I also strongly believed that in an enormous province like B.C. it was never going to be possible to con-serve and maintain salmon stocks if it was only done by government. The idea at the time was to estab-lish an institution in the private sec-tor with a mandate to raise funds

The Honourable Thomas Siddon, Ph.D., L.L.D. The Honourable John Fraser p.c., o.c., o.b.c., q.c.

KEYSTONE SPECIES 7

and manage habitat protection and restoration — something at arms length from government with some seed money, then tasked with raising funds in areas where it was necessary to do work and involve communities and incorpo-rate businesses.

Foundation: What were the big-gest challenges associated with getting the Foundation off the ground?

Siddon: Like any new idea, we had to deal with skeptics. We also knew we had to get the right person to lead it. That person was George Hungerford. He was a great B.C. citizen – former Olympian, estab-lished lawyer and a major donor on behalf of many charitable causes in partnership with his wife, Jane.

The other challenge was getting regular people to donate and come out to fundraisers, and creat-ing mechanisms, like the Salmon Conservation Stamp, that would become major bases of funding that could be relied on by the Foundation each year and give some level of certainty to the com-munities who needed the funds to undertake salmon projects.

Fraser: The biggest challenge was getting the right person to head it. I knew George Hungerford could do it and he had a proven ability to raise funds. He was the only person in the private sector I knew of who could do it.

Foundation: Has the Foundation fulfilled the vision as originally intended?

Siddon: From the original concept in 1987, the Foundation has cer-tainly realized and gone beyond what I might have imagined. There

is a long list of donors, lots of fun-draisers, and it supports groups of dedicated people pitching in and cleaning up streams for salmon habitat.

If anything really matters, it is that future generations have to recognize how important and precious salmon stocks are on the west coast of North America. We need to support the Founda-tion if we’re going to preserve salmon stocks from all the pres-sures on fish habitat.

Fraser: The Foundation is one institution that has turned out to be remarkably successful. It’s still here after 25 years, and while it gets some government money, it gets most things done by rais-ing community money and com-munity input. The Foundation has been very good at convinc-ing the public they are some-thing of value to communities.

Foundation: Overall, what has been the Foundation’s most sig-nificant accomplishment?

Siddon: The legacy is the most important result. The Foundation is not just about raising money for salmon. It’s about the legacy we can leave to younger people to preserve salmon stocks.

The ability of the Foundation to attract enthusiastic support has allowed small scale commu-nity projects to ‘walk the talk’ and do the work that makes a lasting legacy of difference. That’s a great compliment to the many volunteers who have worked on these projects.

Fraser: The Foundation is now self-sustaining, operating on funds it raises and through the community involvement it has been able to establish.

It has also managed to be remarkably neutral when it comes to partisan politics. It has been able to interact with anyone who gets elected — federal, provincial or municipal — because they have avoided public protests. They have respected that people who get elected deserve some respect. Over the years its relationship with governments has been civil and that has been helpful for salmon.

Foundation: Why does the Foundation matter 25 years later?

Siddon: We’d lose it all if it wasn’t for organizations like the Pacific Salmon Foundation, and the stew-ardship of individuals in govern-ment and local communities. Their combined commitment to salmon habitat conservation has created a high level of public awareness and made a lasting difference in communities.

Fraser: There is as much, or more, to do now as there was 25 years ago. Nowadays, we have a lot of new problems — climate change, industry growth, water usage, and expansion of municipal housing boundaries.

We need a respected private institution to look out for these issues . . . and maintain the rivers, oceans and wetlands, without which, we haven’t got fish.

The great challenge the Foun-dation has going into the future is to broaden the public understand-ing of what its mandate is — to continue to ensure that children are growing up understanding all these issues, and to keep a close non-partisan relationship with those we elect.

If we’re going to continue the original idea, we’re going to have to keep doing the work. We can’t afford to relax.


Supporting CommunityThe Pacific Salmon Foundation celebrates 25 years of supporting B.C.’s Salmon Community

BY GArTH EICHEL Illustration by Aimée van Drimmelen

THIS yEAR MARKS the 25th anniversary of the Pacific Salmon Foundation. There is a lot to show for this milestone, but none is more important than the symbiotic relationship that has developed between the Foundation and the numerous com-

munities where the real labour for Pacific salmon actually gets done.

To be sure, many community initiatives would not come to fruition

without support from the Pacific Salmon Foundation. Similarly, the Foundation would be a straw-man without the efforts

Quatse Salmon Stewardship Centre “We want people to know that there is hope for the future of Pacific salmon and that each and every one of us has the responsibility and the opportunity to do something to help,” says Grant Anderson, Northern Vancouver Island Salmon Enhancement Association. The Pacific Salmon Foundation gave this project a seed grant in 2006 that helped the centre’s planners successfully recruit other donors. Pacific Salmon Foundation investments in Northern Vancouver Island: $372,000. Total value of projects in Northern Vancouver Island: $2.6 Million.

Salmon-Safe Because B.C.’s major river systems coincide with the most productive agricultural lands, farmers play a critical role in protecting water quality and sustaining Pacific salmon populations — one of the most pressing environmental concerns facing B.C. Salmon-Safe B.C. was launched in 2011 by the Pacific Salmon Foundation as an outgrowth of the Fraser Salmon and Watersheds Program with major funding from the RBC Blue Water Project. Already well established in Washington, Oregon and California, Salmon-Safe is a third-party eco-certification program that educates land users, retailers and consumers about the importance of protecting healthy and functioning ecosystems and watersheds that are essential to Pacific salmon. Pacific Salmon Foundation Investment: $183,550. Total Project Value: $325,550.

Mt. Washington/Tsolum River“Instead of fish avoiding the Tsolum River because of copper toxicity, we have now cleaned the water to the point that fish will again return to the Tsolum,” says Jack Minard, Tsolum River Restoration Society. The Pacific Salmon Foundation has been part of a decade-long effort known as the Tsolum River Partnership to clean up the environmental contamination caused by an open-pit mine abandoned in 1967. This included placing a lining cover over the top of the five-hectare mine site to prevent continued toxic runoff into the Tsolum River. Pacific Salmon Foundation Investment: $252,000. Total Project Value: $4.8 Million.

S N A P S H O T S O F S U CC E S S

KEYSTONE SPECIES 9

Count on SalmonUnderstanding global warming’s impact on Pacific salmon is a major issue, and was a focus area for the Fraser Salmon and Watershed Program, which was co-delivered by the Pacific Salmon Foundation and Fraser Basin Council from 2006-2012. In-river fish wheels at Mission capture live fish for tagging and biological sampling, providing information on stock abundance and health. “The declining trends in marine productivity of Fraser River Sockeye have heightened public concerns about the long-term viability of these populations,” says Mike Lapointe, Chief Biologist for the Pacific Salmon Commission. “One of the most significant challenges to this viability is how the warming of the Fraser River hinders salmon as they try to migrate to their spawning grounds. The Count on Salmon project fills in critical knowledge gaps for understanding this problem.” Pacific Salmon Foundation Investment: $1.6 Million. Total Project Value: $3.5 Million.

Oyster RiverIn 2011, the Pacific Salmon Foundation and other conservation partners invested in the creation of the 161-acre Bear Creek Nature Park along the Oyster River in central Vancouver Island. With 80 per cent of the river’s watershed previously owned by forestry companies, the community volunteer group, Oyster River Enhancement Society, has had to overcome big hurdles to create a hospitable environment for salmon. Thanks to a community hatchery, protection of wetland and side channels, and building of the Connolly Channel, the river now has significant increases in returning Coho, Chum, Chinook and Pink salmon. The Patrick J. Connolly family of San Francisco, California, has taken a special interest in the Oyster River, providing funding to build and maintain one of four side channels that provide stable spawning and rearing habitat for Pacific salmon.

of volunteer groups, First Nations, busi-nesses, government, individual donors, and other partners who, through their support, make community-based salmon projects possible year after year.

One of the prime examples of this symbiotic relationship is the partnership that has developed between the Foun-dation and the Oyster River Enhance-ment Society. This volunteer-driven group was one of the first grant recipi-ents of the Foundation’s Community Salmon Program in 1989 — a grant

to improve habitat and create a salmon spawning channel in the Oyster River.

“The Pacific Salmon Foundation has been a rock-solid supporter of commu-nity projects. Without the Foundation, I don’t know where community groups like ours would get the necessary money and support,” says Oyster River Enhancement Society volunteer Bruce Bell. “Oyster River volunteers would not be able to do the enhancement work they are passionate about without the financial and technical support of the

Foundation; and the Foundation would not be able to lever their financial and technical expertise without community groups to do the physical work and follow-up maintenance on B.C.’s numerous salmon spawning and rear-ing streams.”

Indeed, the future of salmon on the Pacific coast of Canada can be greatly enhanced by the relationships formed between the Foundation and commu-nity groups like the Oyster River Enhancement Society. That’s because


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We have built our reputation on conducting benchmark environmental studies andproviding expert advice.

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Skeena Salmon ProgramBetween 2008 and 2011, a number of stakeholders, First Nations and regulatory agencies worked together to explore ways to implement Canada’s Wild Salmon Policy and collectively address unresolved concerns regarding the management of Skeena salmon and Steelhead. During its operation, the Skeena Watershed Initiative directed a suite of scientific investigations to support improved management and conservation of Skeena salmon and Steelhead. These projects were sponsored by the Pacific Salmon Foundation with funding support from the Gordon and Betty Moore Foundation and the Living Rivers Trust Fund. Total Pacific Salmon Foundation Investment: $2.5 Million. Total Project Value: $4 Million.

there are 35,000-plus volunteers throughout B.C. prepared to com-bine their time and energy with support from the Foundation to make meaningful improvements to salmon habitats, watershed planning, and sustainable ties between people and salmon.

The Foundation has partnered with more than 300 volunteer and community salmon groups during the last 25 years to achieve significant results for the valued natural environment of the prov-ince. Several are described on these pages; and links to many of the groups are available through the Pacific Streamkeep-ers Federation, an important grassroots organization that sup-ports watershed volunteerism across the province (pskf.ca).

Helping to build up these vol-unteer groups, “the Salmon Com-munity”, has always been at the

centre of the Foundation’s work. At the core of the Foundation’s development was the under-standing that the restoration and regeneration of Pacific salmon couldn’t be handled by govern-ment alone and that there was a need for a broader movement to tackle the wide range of issues facing Pacific salmon.

As government funding contin-ues to contract, the Foundation has filled a critical funding void for volunteer groups. These groups have a tremendous base of volunteer labour, but don’t necessarily have sufficient bud-gets to purchase tools, plants, trees and other materials needed to restore Pacific salmon habitat and maintain volunteer hatchery infrastructure.

“These things wouldn’t get done without community volunteers,” says Ian Angus,

businesses and government to help each coalesce around a common goal — a sustainable future for Pacific salmon.

“We’ve all grown together and learned to work together to allow communities to grow,” says Zo Ann Morten, Executive Director of the Pacific Stream-keepers Federation and a vol-unteer board member with the Foundation. “Twenty-five years ago, there weren’t very many people and projects, but as the Foundation grew and money was secured, it raised funding for more projects and re-sponded to the needs of more communities. If volunteers were doing this alone, it wouldn’t work. It works be-cause government, the Pacific Salmon Foundation and com-munity volunteers are working together.”

KEYSTONE SPECIES 11

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Englishman River Strategic Salmon Recovery ProgramSince 2001, the Pacific Salmon Foundation has been a partner in one of British Columbia’s most successful conservation efforts — protection and restoration of Vancouver Island’s Englishman River. Considered a model for conservation in B.C., the effort was a hand-in-glove partnership with a community volunteer organization, Mid Vancouver Island Habitat Enhancement Society. The project rehabilitated and naturalized habitat to the point that the river once again produces Pacific salmon. Pacific Salmon Foundation Investment: $997,000. Total Project Value: $3.3 Million.

volunteer director with the Pacific Salmon Foundation. “They are the caretakers and guardians of streams and rivers — they’re the watchdogs. Vol-unteers come from all walks of life — everything from truck drivers to teachers to loggers, fishermen and retired bureau-crats. What they all share is that they care about fish and fish habitat, their environment, and where they live. They all want to see salmon in the streams for future generations. The biggest reward we can give them is to go see what they’re doing and thank them for their work.”

The Pacific Salmon Founda-tion does more than provide money and support for commu-nity volunteers. One of the Foundation’s great strengths is that it is also a catalyst, bringing together donors, volunteers,

tion because our donation is mag-nified several times over through the work of volunteers who make a difference in salmon restoration projects across British Columbia.”

ancouver-based mining com-pany Goldcorp is giving the Pacific Salmon Foundation

quite a 25th anniversary present. The company is making a $1-million contribution to support the Founda-tion’s Community Salmon Program through 2014.

Goldcorp’s contribution will support projects to restore Pacific salmon populations in the Strait of Georgia where Coho and Chinook numbers are 90 per cent lower than they were just two decades ago. The contribution will also help address a chronic funding shortfall that leaves about half of the grant requests submitted to the Foundation unfunded. Goldcorp will also con-tinue as Lead Sponsor of the Foun-

dation’s Vancouver Gala, Dinner and Auction, held each spring at the Van-couver Convention Centre.

Goldcorp President and CEO Chuck Jeannes has taken an increas-ingly active role in the Foundation’s work in recent years. He helps orga-nize a group of business leaders in Vancouver who regularly gather to learn about the state of Pacific salmon and offer strategic advice to the Foundation’s leadership.

“As a resource-company leader and outdoorsman, I appreciate the critical place Pacific salmon occupy in our environment and the duty we all have to help ensure a sustainable future for this critical natural resource,” says Jeannes. “Goldcorp invests in the Pacific Salmon Founda-

SuPPORTER SPOTlIGHT:

S U P P O R T E R S P O T L I G H T

V


Goldcorp President and CEO Chuck Jeannes.

dation’s capacity, and that ongoing investment has had a tremendously positive domino effect for thousands of commu-nity-based streamkeeping proj-ects. This has enabled the remarkable work of tens of thousands of volunteers who care deeply about sustaining our iconic Pacific salmon.

The Society honours the contributions of all the people who have volunteered to build the Pacific Salmon Foundation during its first quarter-century. And we look forward with high hopes to the next 25 years of bringing Pacific salmon back stream by stream.

Sincerely,

W.J.D. (John) Woodward, Chairman, Pacific Salmon Endowment Fund Society; Former Chairman, Pacific Salmon Foundation

2011 Financial Report:The Pacific Salmon Endowment Fund Society is managed by an independent board of directors. The Society began 2011 with a fund balance of $27.20 million and ended with a fund balance of $26.25 million. The reduction in funds is attrib-uted to payments to the Pacific Salmon Foundation in accordance with a five-year contribution agreement (2006-2011) and a continuation of limited investment returns. Audited financial statements available upon request. Audit conducted by Deloitte.

KEYSTONE SPECIES 13


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W.J.D. (John) Woodward, Chairman, Pacific Salmon Endowment Fund Society. Pacific Salmon foundation Photo

Pacific Salmon Endowment Fund Society

he federal govern-ment’s creation of a $30-million endowment

for Pacific salmon in 2001 marked a turning point in the history of the Pacific Salmon Foundation. Followed by the creation of the Pacific Salmon Endowment Fund Society under the chairmanship of Rick Hansen, a whole new range of opportunities opened to accelerate conser-vation, protection and restora-tion of Pacific salmon and their habitat.

The Foundation and the Society have made great strides together during a decade of collaboration. From 2001 to 2006 we led the way in developing strategic salmon recovery plans in tar-geted watersheds within three main priority regions of the province — the Thompson-Shuswap, Georgia Basin and Central Coast. During the next five years, 2007-2011, we worked with the provincial and federal governments and other watershed-conservation partners to deliver the Fraser Salmon and Watersheds Pro-gram. All told, more than 300 projects have been funded to improve watershed gover-nance, fisheries management, habitat, and public engage-ment in watershed steward-ship. Last year we started our second decade of collabora-tion with a joint, three-year commitment to make a greater contribution to the renewal of the Strait of Geor-gia while continuing to sup-port community-based salmon projects.

But one of the Pacific Salmon Endowment Fund Society’s proudest accom-plishments is that the Pacific Salmon Foundation marks its 25th anniversary with such a robust record of accomplish-ment. The Society decided early on to invest in the Foun-

T


“ALL I KNOW is what I read in the papers.” So said humourist Will Rogers, making a tongue-in-cheek observation on how the public relies too much on the media for information. What Rogers appreciated is that “the news” is not always an accurate reflection of reality because it is shaped by various influences, not least of which is the need to attract consumers with dra-matic stories. Media types have a chilling saying for this: “If it bleeds, it leads.”

Not surprisingly, media coverage of Pacific salmon tends to be overgeneralized, often dwelling on apocalyptic

Glass Half FullEncouraging signs for Pacific salmon

BY GArTH EICHEL scenarios while overlooking or underreporting positive news stories. As such, many British Columbians are under the impression that Pacific salmon are on the verge of imminent collapse.

That perception is wrong. While there are valid concerns about the health of specific Pacific salmon populations in the province, there are also several indicators suggesting British Columbians should be cautiously optimistic that many Pacific salmon popu-lations are stable and, in some cases, their abundance is increasing.

For example, the last couple of years have seen good Sockeye and Pink salmon returns to the Fraser River, and the summer Chi-nook returns to the Thompson River is the largest Chinook popu-lation in North America’s Pacific coast. At the same time, there is also strong Coho production along the central and north coast of B.C., and healthy abundance of Steelhead trout in many of these streams and rivers.

Credit for this should be attrib-uted to a range of factors beyond human control; but on those issues where people can make a difference, there has been signifi-cant progress during the past 30

KEYSTONE SPECIES 15

Facing Page: Volunteer Clive Lane inspects Coho fry at the

Howard English Hatchery on the Goldstream River near Victoria.

Heath Moffatt photo.

Above left: Members of the public enjoy the big quadren-

nial return of Adams River Sockeye in 2010.

Leah Ramsay photo.

Top Right: A Sockeye salmon returns to Adams River

spawning grounds in 2010. Andrew S. Wright photo.

years towards halting and reversing the decline of Pacific salmon populations on the west coast of North America. In particular, a sustained pub-lic-involvement program has generated awareness about the vital importance of con-serving, restoring and creat-ing Pacific salmon habitat, as well as increasing production in fish hatcheries. At the same time, advancements in water management and agriculture are improving prospects for Pacific salmon habitat. What is more, in 2005 and after a decade of public discussion, Canada established a unique

policy to conserve Pacific salmon, their habitats and ecosystems. No other resource policy is as compre-hensive as the Wild Salmon Policy. The policy is particu-larly noteworthy because it evolved through the collabo-ration of technical advisors and community input.

For its part, the Pacific Salmon Foundation has played a key role in raising funds and providing support for community projects that are improving freshwater habitat, working to sustain the abundance of Pacific salmon, and improving

watershed planning. Since its inception 25 years ago, the Foundation has engaged 35,000 volunteers who are part of more than 300 com-munity watershed organiza-tions throughout the prov-ince, and granted more than $34 million to 2,000 projects, resulting in some 1 million-square-metres of rehabili-tated streams and estuaries and the production of 11-mil-lion juvenile Pacific salmon.

Notwithstanding such suc-cesses, the extent of urban development during the past 150 years is such that Pacific salmon populations are not

restore salmon habitat, main-tain volunteer hatcheries and to protect watersheds.

To be sure, the task is daunting, requiring a lot of time and money; but all evi-dence suggests, including 25 years of Pacific Salmon Foundation leadership, that when citizens care about their community and get involved, there is every rea-son to hope for positive out-comes. Just don’t expect to see it in the news when it becomes reality.


Left: A young grizzly bear in close pursuit of a Chum salmon near Stewart, B.C. More than 130 species in ecosystems throughout B.C. depend on Pacific salmon for survival. Lisa Paradis photo. Right: A community volunteer weighs salmon fry at the Howard English Hatchery near Victoria. Heath Moffatt photo.

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likely to recover to their origi-nal numbers. Furthermore, the frequency of news media reports about issues with salmon certainly indicate con-tinued concerns for specific groups of Pacific salmon and regions. In general, the returns of Pacific salmon to British Columbia are more inconsistent between years. In the Strait of Georgia, the abun-dance of Coho and Chinook are currently about one-tenth their numbers 20 years ago. And some Pacific salmon

groups are simply not show-ing evidence of recovery, such as the Interior B.C. Coho or Rivers Inlet Sockeye salmon, even after major reductions in fishing. The troubling thing is that no one knows for sure what causes low production and perennial peaks and val-leys in different Pacific salmon populations. Whatever the case, the overall lack of stabil-ity clearly indicates the need for continued vigilance and work to protect their habitats. Concerns persist related to

Pacific salmon habitat, such as urban development, estuary and shoreline development, increasing demands for fresh-water, and constant pressure for economic growth.

With contracting govern-ment budgets, the best hope for holding the line and reversing the decline of Pacific salmon comes down to this bottom line: to create a sustainable future for salmon, there needs to be an increase in support for community-based efforts to

S A L M O N S P E C I E S I D E N T I F I C AT I O N

SMALL SCALES

13-17 ANAL rAYS

LArGE OVAL SPOTS Pink salmon (or “humpies” due to large humps on males during spawning) The smallest and most abundant Pacific salmon. Pink hatchlings emigrate immediately to sea. All Pinks mature at two years. Pink salmon are under-valued as a food source in B.C. and essential to our coastal ecosystems. Pink salmon are at record high abundances in the North Pacific, including recent returns to the Fraser River — 19 million Fraser Pinks returned in 2011. Pinks only return to the Fraser in odd-numbered years. Why would that be? Great question.

SMALL EYE

BLACK GUMS AND AT BASE OF TEETH

TAIL COVErED WITH SPOTSLONG BLACK SPOTS

THICKCAUDrEL

13-19ANAL rAYS

Chinook salmon (or “kings” due to their large size ... the record fish caught was 126 pounds!)In British Columbia, the largest Chinook are from the Wannock (central coast) and the Kitsumkalum Rivers (Skeena River). There are many variet-ies of Chinook due to their different freshwater and ocean habitats. Ocean abundance of Chinook will generally be good in 2012 but specific populations remain conservation concerns, particularly the spring and early-summer Fraser River Chinook.

LArGE PUPIL

LArGE MOUTH (Maxillary Extends Behind Eye)

NO SPOTSSILVEr STrEAKS

NArrOW CAUDAL

13-17 ANAL rAYS

CHUM SALMON(or “dogs” due to canine-like teeth in males during spawning)Like Pinks, Chum go straight to sea, but mature in three to five years. Chum undergo long ocean migrations. Chum are valued by First Nations and fished commercially but currently remain at lower levels of abun-dance in B.C. The largest salmon hatchery program in the world is for Asian Chum salmon (Japan and Russia) that release billions of Chum fry.

SMALL BLACK SPECKLES

SCALES LArGE AND DISTINCT

DArKCOLOUr

13-18 ANAL rAYS

NO SPOTSSOCKEYE SALMON(or “reds” due to the deep red colour at spawning) Sockeye salmon use streams and lakes for rearing and most mature at four or five years of age. They undertake long ocean migrations and are highly valued for food and commercial fishing. Given the variety of Sock-eye populations in B.C., their status is impossible to summarize in a sen-tence. Fraser River Sockeye return in four-year cycles: two highly abun-dant, like 2010 and 2011, and two low abundance; as we will see in 2012 and 2013. Fraser Sockeye only constitute a tenth of the Sockeye through-out B.C. Of continued concerns are the poor rate of return of the Babine Lake (Skeena River) and Rivers Inlet Sockeye.

BASE OF TEETH WHITE EDGE OF GUMS BLACK

SPOTS ON UPPEr LOBE

THICK CAUDAL

SILVEr COLOUr ADJACENT TO CAUDAL

13-16ANAL rAYS

COHO SALMON (or “silvers” due to glistening scales when at sea)Coho use streams for a year and then spend 1.5 years at sea, maturing at three years. Coho is the most widely distributed Pacific salmon, use many freshwater habitats for rearing, and are renowned for aggressive feeding. Southern B.C. fisheries are currently limited due to the depressed state of interior Fraser River Coho, but Coho abundance is increasing in central and northern B.C.

SHOrT HEAD

SLENDEr LATErAL PrOFILE

UNIFOrM SPOTS ON TAILSMALL BLACK SPOTS

WIDE CAUDAL

8-12 ANAL rAYS

SQUArE TAIL

TEETH IN THrOAT AT BACK OF TONGUE

LArGE MOUTH (EXTENDS WELL PAST EYE)

HEAVY SPOTTING FrOM FrONT TO rEAr

rED SLASH UNDEr LOWEr JAW (MAY BE FAINT)

STEELHEAD TrOUT (yes, these are genetically Pacific salmon!) Distributed throughout B.C., these species have prolonged use of our streams and rivers before going to sea. Steelhead likely have the most diversified life history variations, involving many years in streams before migration, one to a few years at sea, and multiple spawns! Steelhead trout is renowned for fly-fishing in several rivers protected by the B.C. government.

KEYSTONE SPECIES 17

CUTTHrOAT TrOUT (yes, these are genetically Pacific salmon!) Cutthroat trout is likely the most flexible salmon in their use of stream and coastal marine habitats as some make several migrations back and forth.

© A

RTEM

EFI

MO

V

Percentage of grants that involved First Nations

17%

11,021,000

Juvenile salmon produced through conservation hatcheries

$8

Dollars raised by local communities for each $1 granted by Pacific Salmon Foundation

76,790Trees and shrubs planted in riparian areas

B y T H E N U M B E R S

Volunteers engaged over the last 25 years 35,000+

Total dollar value of all projects funded by Pacific Salmon Foundation, including leveraging by local communities

$127 miLLioN

2,000 Total number of unique Pacific salmon conservation, restoration and enhancement projects supported by Pacific Salmon Foundation

Square metres of streams and estuaries rehabilitated, including

riparian planting

1.1 miLLioNt


Total dollar value of all project grants funded by

Pacific Salmon Foundation

$34 miLLioN

B y T H E N U M B E R S

1987 Pacific Salmon Foundation chartered with mission of “expanding British Columbia’s salmon resource.” George Hungerford elected chair of volunteer board that drew from professionals in education, forestry, mining, recreational and commercial fishing and First Nations.

1989 Creation of the Salmon Conservation Stamp to raise funds from anglers to support Pacific salmon conservation and enhancement. Artist Robert Field’s original pastel, The Chinook, selected to adorn the first stamp, which cost $3.00. During the next 23 years, $6.1 million in stamp fees are directed to the Pacific Salmon Foundation.

1989 First grants made by the Pacific Salmon Foundation through Community Salmon Program to five projects. Chehalis Indian Band and Seymour Salmonid Society receive grants to support hatchery operations. Oyster River Enhancement Society receives grant to improve habitat and create spawning channel. In-kind project support provided to the Port Hardy Marine Resource Society and Houston Chapter of the B.C. Steelhead Society.

1992 First Pacific Salmon Foundation fundraising dinner hosted in Vancouver. During the next 20 years, annual dinners are started in 10 additional communities in B.C. and Alberta.

2000 Pacific Salmon Endowment Fund Society is incorporated under the chairmanship of Rick Hansen to manage the $30-million endowment created by the federal government in 1999. The endowment becomes an on-going source of income to fund strategic initiatives to conserve, protect and restore Pacific salmon and their habitat.

2001 Pacific Salmon Foundation signs five-year agreement with Pacific Salmon Endow-ment Fund Society to support 141 projects in seven major B.C. watersheds, significantly expanding the funding capacity of the Community Salmon Program.

2003 Creation of Pacific Salmon Conservation Foundation for American donors to support conservation, restoration and enhancement of Pacific salmon.

2005 Tom Buell B.C. Leadership Chair in Salmon Conservation and Management estab-lished at Simon Fraser University with Pacific Salmon Foundation as lead community partner.

2006 B.C. Living Rivers Trust, Fisheries and Oceans Canada and Pacific Salmon Endowment Fund Society commit $22 million over the next six years to create the Fraser Salmon and Watersheds Program, jointly run by the Pacific Salmon Foundation and Fraser Basin Council. More than 300 projects are funded to improve watershed governance, fisheries manage-ment, habitat, and public engagement in watershed stewardship.

2006 Pacific Salmon Foundation and Pacific Salmon Endowment Fund Society renew five-year funding agreement with focus on supporting the Fraser Salmon and Watersheds Program.

2009 First biennial Pink Salmon Festival, A Celebration of Plenty, hosted by Pacific Salmon Foundation in Vancouver to highlight choices consumers have to help sustain Pacific salmon.

2011 Pacific Salmon Foundation brings Salmon-Safe eco-label and land certification program to British Columbia to provide commercial landowners with guidelines to protect Pacific salmon habitat and water quality — 22 B.C. farms are certified during year one of the new program.

2011 Pacific Salmon Foundation and Pacific Salmon Endowment Fund Society renew agreement through 2014 with focus on expanding the Community Salmon Program in the Strait of Georgia and continuing the legacy of work in the Fraser Basin.

2012 Pacific Salmon Foundation, Sitka Foundation and University of British Columbia Fish-eries Centre announce three-year project to create a Strait of Georgia Research Centre.

Major Milestones Timeline — Pacific Salmon Foundation

1989

1992

2000

2006

2009

2011 KEYSTONE SPECIES 19

1987


veryone involved with “bring-ing them back, stream by stream” should be proud of

their accomplishments and the changes in public attitudes about Pacific salmon conservation during the past 25 years. While the initial efforts of the Pacific Salmon Foun-dation germinated with the federal government’s Community Involve-ment Program, it has been local communities and volunteers that have fueled successes throughout British Columbia. But as we begin our next 25 years, we should look back at what has worked and what is still needed. What do we anticipate as future challenges? I doubt many will be surprised if I suggest that the next 25 years will be as challenging as the last!

Everything is OneForesight to sustain Pacific salmon

BY Dr. BrIAN rIDDELL, PrESIDENT AND CEO, PACIFIC SALMON FOUNDATION

We really only have to recall the past decade to project what to expect in the future. Pacific salmon returns have been generally depressed but highly variable, and managing salmon fisheries is increasingly uncertain. The state of individual Pacific salmon pop-ulations vary from highly abundant to very depressed and fishing-depen-dent communities must cope with “boom or bust” opportunities. The latter creates situations for winners and losers, whether between user groups, sustaining catch versus sus-taining future abundance, or human uses versus natural eco-system val-ues. Decisions frequently involve trade-offs between values. Unfortu-nately, in the short term, I expect this pattern to continue or worsen for a couple of reasons.

E

KEYSTONE SPECIES 21

Climate change & cutbacksOver the next 25 years, the primary factor affecting production of Pacific salmon in British Columbia and the yukon will be climate change. Even if we immediately take action to reduce the effects of global warming, the next 25 years are already cast. Corrective actions taken today are expected to have a time-lag of greater than 25 years. Climate-change impacts in B.C. are already present and will continue to hurt Pacific salmon. In the Fraser River Basin, an area encompassing 25 per cent of B.C., spring snow melt is already a month earlier, and summers are warmer and drier, resulting in lower flows and higher temperatures in the Fraser River. Adult Pacific salmon returning to streams in the Fraser Basin are faced with increased temperatures,

reduced flows, and a race to spawn before they die.

In the Strait of Georgia, climate change is having similar impacts. Water in the Strait has warmed by more than 1°C during the last 30 years, areas of low oxygen are expanding, and surface acidification is increasing. These changes can be harmful to Pacific salmon due to reduced food and poorer health conditions, both leading to reduced growth and sur-vival of juvenile salmon.

While we can attempt to mitigate aspects of climate change, we will not be able to avoid them.

What does this mean for the future? Whether an environmental scientist, a fishery manager, or volunteer, we must improve our understanding of climate change and its consequences,

and be responsive to the annual changes in Pacific salmon abun-dance. Under most predictions about climate change for B.C., the unpredictability we have observed in recent years is likely to increase between years, between species, and between regions of the coast.

Coupled with unpredictability in Pacific salmon returns, the public increasingly expects officials manag-ing fisheries to be precautionary in their decisions and to consider entire ecosystems. We should remember that 130 different species depend on Pacific salmon. Regrettably, those who control fisheries have less infor-mation available to them due to government restraint in natural resource issues brought on by on-going global financial uncertainty.

ILLUSTRATION By KEVIN HOUSE

Amidst both biological and financial uncertainty, they will be expected to do more with less.

Foresight for future challengesContrary to most news media cover-age, the work of sustaining Pacific salmon has advanced a great deal dur-ing the past 25 years, and the opportu-nity for future success is actually quite good. Professional resource managers have the necessary policy bases, including the federal government’s commitment to “restore and maintain healthy and diverse Pacific salmon

populations and their habitats …” (Canada’s Policy for Conservation of Wild Pacific Salmon, 2005).

The Province of British Columbia is also actively developing a new Water Sustainability Act, including the defini-tion of minimum flows to protect eco-logical functions. Major Pacific salmon fisheries within the province now operate under the international sus-tainability program Marine Steward-ship Certifications to ensure sustain-able fisheries. And throughout B.C., a network of more than 300 commu-nity organizations and 35,000 volun-teers support the conservation and restoration of our Pacific salmon and their habitats.

Internationally, the Pacific Salmon Treaty with the United States limits the

harvest impacts of ocean fisheries with a goal “to prevent overfishing and pro-vide for optimal production” of Pacific salmon. Salmon fishing on the high seas is prohibited under the North Pacific Anadromous Fish Commission.

Taken together, these policies, agreements and people provide the means to sustain Pacific salmon by protecting their genetic diversity, restoring and protecting their habitats, limiting harvest impacts, and main-taining essential ties between people and salmon. In practice, though, this describes the opportunity to sustain Pacific salmon, but it requires the will and conviction of people to accom-plish it. Providing the catalyst for change and facilitating action through financial support and leadership for the next 25 years will be key roles for the Pacific Salmon Foundation.

supporting salmon stewards

At the Pacific Salmon Foundation, we call all of the donors and the volunteers we support “Salmon Stew-ards.” They are, without exaggeration, the heart and soul of our work; any success we have had during the last 25 years is owed to these people.


Community organizations across the province provide the “eyes and ears” to monitor developmental impacts on habitat and watch over the health of Pacific salmon returns. They maintain small-scale hatcheries and undertake community planning and education. This network of com-munity groups provides a key oppor-tunity to monitor impacts of climate change and industry, enhance Pacific salmon abundance, and assist in implementation of policies and inte-grated regional planning (e.g., water-shed management plans).

In the next 25 years, the Foundation will place the highest priority on con-tinuing to fund this network, recog-nizing that as government support contracts, we will increasingly be their primary funder. We also see a growing need to improve communication with the public, promote self-sufficiency and effectiveness of volunteer-based community salmon organizations, and expand their role and influence.

Restoring a natural jewelUntil recently, community salmon organizations have focused on fresh-water systems, but evidence now

strongly supports extension of this work into estuaries and near-shore marine areas such as the Strait of Georgia. It is difficult to even under-stand the neglect for the Strait over past decades, but, regardless, it can’t be allowed to continue.

If success in the future is gauged by the state of Pacific salmon and their perceived value in British Columbia, then there is no question that a program to understand and manage ecosystems within the Strait of Georgia should be a new and major focus for the Foundation. While we support community groups around the Strait, the Foundation will accelerate efforts to restore Chinook and Coho salmon and their ecosys-tem in the Strait that used to support important fisheries but are now a mere fraction of their former abun-dance. As a small foundation though, what would be our role within such an ambitious program?

First, ask yourself: why has there been such neglect when so many ecological changes are visible to everyone living adjacent to the Strait? The neglect is not because we don’t know what to do or lack

scientific capacity. We have an exceptional research network around the Strait involving universi-ties, government research labs, industry, community and environ-mental organizations. What we lack is the foresight, leadership, and willingness!

The latter is what the Foundation will aspire to provide as we seek funding and implement this initia-tive. The Foundation has a plan to restore Chinook and Coho produc-tion in the Strait ready to go. In col-laboration with the Sitka Foundation and the University of British Colum-bia, the Foundation is taking the important first steps of developing a data centre to secure past informa-tion collected over the past 100 years from the Strait of Georgia.

managing perceptionsAfter almost 40 years of working almost exclusively on salmon issues, I remain confident that we can adapt to future challenges and sustain Pacific salmon. But I believe we will only succeed if we are all committed to act and accept the changes neces-sary. A lack of broader public

KEYSTONE SPECIES 23

Left: Illustration by Aimée van Drimmelen. This page, left: Dr. Brian Riddell, President and CEO, Pacific Salmon Foundation, speaks to students at Discovery School in Victoria about the importance of Pacific salmon habitat. Photo by Heath Moffatt. Right: Student volunteers in Surrey’s Salmon Habitat Recovery Program secure a root wad as they restore indigenous plants along a streambank. Pacific Salmon Foundation photo.

conviction is really the greatest threat to Pacific salmon in the immediate future.

We often speak about Pacific salmon having economic, social, cultural, and ecological benefits, but we can’t nec-essarily have them equally all the time. In an uncertain future with increased demand for precaution and public accountability, many decisions that protect Pacific salmon are likely to have negative effects on opportunities for people. Couple this with govern-ment priorities for economic develop-ment and employment and we can certainly anticipate more contention about what are acceptable costs to sustain Pacific salmon and their ecosystems.

First Nations in British Columbia express a belief that “everything is one”. To me, this is the simplest and clearest expression of what is now called “ecosystem-based manage-ment”, which includes people. Accept-ing this belief and accepting the chal-lenges ahead, the greatest contribu-tion we can all make to sustain Pacific salmon will be establishing collabora-tive governance of resources that respects both natural and cultural systems. Sounds like a good challenge for the Pacific Salmon Founda-tion and B.C.’s “Salmon Stewards” for another 25 years.


1200 - 1185 West Georgia Street Vancouver, BCILLUSTRATION By AIMéE VAN DRIMMELEN

o you wish you had the time to be a conservation volun-teer? That desire is a natural

impulse, with all the news about the challenges facing the natural environment. But we never seem to have enough hours in the day to do everything. Fortunately, there is more than one way to make a difference for the environ-ment where you live.

One very important way is to donate to the Pacific Salmon Foundation and our work to sup-port B.C. volunteer groups in their efforts to restore and regenerate Pacific salmon and their habitat.

Now is a particularly critical time to start supporting an envi-ronmental cause like Pacific salmon sustainability. Consider these statistics: the past two years in Canada have produced decreases in charitable giving, and no signs suggest that this trend is changing; the average donations to environmental organizations decreased 18 per cent from 2004-2007. Even worse, in terms of donation value, environmental organizations are near the bottom of the list, receiving two per cent of the funds Canadians donate.

As donors to a variety of chari-ties, our board members are keenly aware that literally thou-sands of worthwhile causes seek financial support.

We believe the Pacific Salmon Foundation stands apart because we really can invest directly in the environment. The money we raise goes right back to our volunteer partners to support their various endeavours.

When you invest with the Foundation, you are accessing

D

Where you LivePacific salmon need your support

C H A I R M A N ’ S M E S S AG E

KEYSTONE SPECIES 25

professional expertise. Our staff members have degrees in marine biology, natural resources man-agement and related environmen-tal fields, as well as hands-on field experience managing salmon and watershed programs. Our presi-dent, Dr. Brian Riddell, is one of Canada’s leading salmon scientists and a member of the Royal Soci-ety of Canada’s Expert Panel on Ocean Climate Change and Marine Biodiversity. And our vol-unteer board, all of whom donate to the Foundation, draws on peo-ple from a wide range of back-grounds including business lead-ers, conservationists, anglers, and environmental professionals.

When you invest with the Foun-dation, you also tap into our years of experience partnering with suc-cessful volunteer “streamkeeping” groups across the province. The Foundation works with more than 300 volunteer groups, and in a lot of cases, has partnered with them for many years. The unique symbi-otic relationship that has devel-oped during the last 25 years between the Foundation and these groups results in extremely effective delivery of projects and enormous leverage.

As donors, our board believes that one of the best outcomes of these symbiotic relationships is that every dollar raised by the Foundation is magnified eight-fold at the community level, fur-ther enhancing funding effectiveness for projects.

Wouldn’t it be great if all of our investments had that kind of return?

As you see in this magazine, volunteer groups have achieved

E.L. (Ned) Pottinger, M.Sc., P.Ag., P.Geo. Pacific Salmon foundation Photo

BY E.L. (NED) POTTINGEr, CHAIrMAN, PACIFIC SALMON FOUNDATION

extraordinary success throughout British Columbia with support from the Pacific Salmon Founda-tion and its donors. The success of these projects demonstrates how a little bit of money can go a very long way.

We cannot rely on paid profes-sionals alone to manage the natu-ral ecosystems that cover the one-million square kilometres in B.C. We have to engage local commu-nities, indeed every citizen, to do their part. Whether it’s putting on a pair of gum boots yourself and helping reclaim your local stream or making the donation that helps someone else in gum boots — it’s up to all of us to do our part. Making a donation is a great place to start.

Thank you for your support.

algary-based Newalta has signed a three-year agree-ment with the Pacific

Salmon Foundation to help fund the Foundation’s “Community Salmon Program”, which provides grants to volunteer streamkeeping groups throughout British Colum-bia and the yukon. Projects fund-ed through the program restore natural habitat that is vital for Pacific salmon spawning, enhance production of vulnerable salmon stocks through community hatcheries, and educate the public about Pacific salmon conservation.

“Our new relationship with the Foundation is an ideal fit because

of our shared commitment to a cleaner environment,” says Doug Pecharsky, Senior Vice President, Onsite and executive sponsor for the donation. “Like many other Western Canadians, I appreciate the natural abundance that the Foundation is helping to protect for all of us. In particular, we’re impressed with the Foundation’s commitment to work collabora-tively with companies like ours that are committed to protecting water and vital natural habitat where we operate.”

In addition to Newalta’s financial support, the company is exploring opportunities for employees to volunteer with Pacific Salmon

Foundation-funded projects near Newalta facilities. This will include removing invasive plant species from streambanks and river clean up and restoration activities.

“Almost half of the projects we fund work to preserve and restore critical natural habitat in British Columbia, and Newalta’s contri-bution will help us expand this positive environmental impact,” says Dr. Brian Riddell, President and CEO, Pacific Salmon Foundation. “We are particularly thrilled to be working with Newalta because of its track record of environmental stew-ardship, as well as its commitment to help other companies reduce their environmental footprints.”


C


SuPPORTER SPOTlIGHT:

The Best Beer Company

www.labatt.ca/betterworld

At Labatt, we value water. It’s a part of who we are and what we do. Water is precious and finite. Protect it. Preserve it. Our Dream is to be

in a Better World

CLIENT: Labatt TRIM: 7.5" x 4.66" PUBLICATION: Pacific Salmon FoundationJOB #: LIVE:

DESCRIPTION: hp hor/4C BLEED: INSERTION DATE:

APPROVALS:ACCOUNT DIRECTOR: CREATIVE DIRECTOR: WRITER STUDIO MANAGER:

1910 Yonge St., Toronto, ON T: 416 484-1959

C A L L T O A C T I O N

Do you care about Pacific salmon? Do you ask yourself, ‘how can I make a difference?’. If so, here are five ways to make a meaningful contribution towards the conservation, restoration and creation of salmon habitat through the Pacific Salmon Foundation:

1. make a tax-deductible contributionDonate a minimum of $100 and you will receive a personalized certificate and a Sustaining Donor lapel pin. you can donate to the Foundation online at psf.ca, or mail a cheque to: Pacific salmon Foundation Development Office 300 -1682 West 7th Ave., Vancouver BC V6J 4S6 604.664.7664

2. Donate sharesTalk to your financial advisor to learn how you can donate shares of a publicly traded company or contact the Foundation’s development office at 604.664.7664

3. Bequeath a DonationConsider including the Pacific Salmon Foundation in your will when doing estate planning. you can donate a life insurance

Five Ways you Can Be A Salmon Steward

policy in the Foundation’s name, establish a memorial fund, or give a gift of property or other assets.

4. attend a Fundraising DinnerEnjoy a delicious meal, meet like-minded people, and bid on a variety of fishing adventures and other items at one of 11 dinners held across the province throughout the year. See Event Calendar on page 32 or visit psf.ca

5. Purchase stylish GearCut a fine figure in Pacific Salmon Foundation clothing:

Ball Cap: $20.00, plus tax and shippingColours: beige and navyFleece (Black): $60.00, plus tax and shippingSizes: S, M, L, XL, XXLOrder yours today by contacting Susan Taylor at604.664.7664 or [email protected].

KEYSTONE SPECIES 27

SUSTAININGD O N O R

Hakai2012.indd 1 12-02-01 11:20 AM

2011 F I N A N C I A L S

Revenue 2011 %

Non-Government Living Rivers Trust Fund 1,506,233 25.6% Pacific Salmon Endowment Fund Society 738,000 12.5% Gordon and Betty Moore Foundation 960,852 16.3% Other 96,382 1.6%

Fundraising & Events Events 1,003,895 17.1% Donations (Individuals and Corporations) 593,215 10.1%

Other revenue 760,273 12.9%

Government 223,016 3.8%

Total 5,881,866 100.0%

exPense 2011 %

Project Grants & Awards 3,605,179 60.1%Development, Marketing, Communications & Outreach 1,151,876 19.2%Conservation, Education & Management Services 664,889 11.1%Overhead 575,834 9.6%

Total 5,997,778 100.0%

2011 Financials


2011 exPense DistRiBution2011 Revenue DistRiBution

Overhead10%

Development, Marketing,

Communications & Outreach

19%Project Grants & Awards

60%

Conservation, Education &

Management Services11%

Non-Government56%

Fundraising & Events

27%

Other Revenue

13%

Government4%

NOTES

non-GoveRnment Revenue Living rivers Trust Fund: Since 2002, the Founda-tion has played a leading role in implementing the mandate of the $21-million Living Rivers Trust, which was started by former B.C. premier Gordon Campbell and complemented with federal match-ing dollars. Pacific Salmon Endowment Fund Society: This rev-enue is used to support in large part the core opera-tions of the Pacific Salmon Foundation, allowing Pacific Salmon Foundation donations, grants and contributions to be maximized. Gordon & Betty Moore Foundation: Since 2008, the Gordon and Betty Moore Foundation has granted funds to the Pacific Salmon Foundation for scientific research and fisheries governance projects in the Skeena Watershed.

FUNDrAISING & EVENTS rEVENUEDonations: Total philanthropic donations (non-event) received from individuals, businesses and foundations in 2011 equalled $853,157. This cate-gory under-reports actual donation revenue because the Foundation follows the deferred-con-tribution method of accounting — for all restricted donations, revenues are only recorded to the extent that expenses or commitments have been incurred. In some cases, donations are received late in the year and not utilized until the next fiscal year.

OTHEr rEVENUEThis revenue is derived from staff time and manage-ment fees billable to specific activities, most of which are associated with the Fraser Salmon and Watershed Program and Skeena Initiative. This cat-egory also includes interest, miscellaneous reve-nues and other administrative fees.

GOVErNMENT rEVENUE recreational Fisheries Conservation Stamp (Salmon Stamp): Since 1989, a portion of the money generated through sales of this stamp has been directed back to the Pacific Salmon Foundation by the federal government in support of the Commu-nity Salmon Program. Through 2011, $6.1 million in stamp revenue was directed to 1,329 projects with a total value of $65.4 million once community funds and in-kind donations were included.Fraser Basin Initiative: Final adjustments in 2011 for the completion of the Fraser Salmon and Water-sheds Program, which received federal government funds as well as support from the B.C. Living Rivers Fund (provincial) from 2006 to 2011.

OVErHEAD EXPENSES Includes facility and infrastructure costs, as well as personnel and other costs associated with general administration.

rEVENUE VErSUS EXPENSESIn 2011, Expenses exceeded Revenue by $115,912. This was due to a decision by the Foundation’s Board of Directors to support a major conservation opportunity with a $100,000 grant to create the Bear Creek Nature Park on the Oyster River on Van-couver Island. See project description on page 9.

Copies of Audited Financial Statements available upon request. Audit completed by Ernst & Young

DONOr LISTCumulative Giving to December 31, 2011 Cash and In-Kind

* Indicates individuals and organizations who donated to the Pacific Salmon Conservation Foundation — created to help facilitate the Pacific Salmon Foundation’s efforts in the United States.

B Board Member FB Former Board Member S Staff

$1,000,000 and above Canadian National Railway CompanyFisheries and Oceans CanadaGordon and Betty Moore FoundationPacific Salmon Endowment Fund SocietyProvince of British Columbia, Living Rivers Trust Fund

$500,000 - $999,999TimberWest Forest CorporationWest Coast Resorts

$100,000 - $499,999AnonymousBC HydroPatrick J. Connolly Family*Robert Gayton FB

Goldcorp Inc.Igloo Building Supplies GroupLangara Fishing AdventuresNewalta Eric Peterson, Tula FoundationPort Metro VancouverRio Tinto AlcanRocky MountaineerThe Ritchie FoundationRoyal Bank of Canada FoundationSeaspan International Ltd.Sitka FoundationMogens Smed, DIRTT Environmental SolutionsSonora Resort & Conference CentreTides Canada FoundationW.J.D. (John) Woodward B

$50,000 - $99,999James A. and Kimberley AllardAnonymousRobert CrossEnbridge Inc.Finest At Sea Ocean ProductsNick Gudewill and the Gudewill Family FB

Robert and Judy HagerHSBC Bank CanadaGeorge W. Hungerford B

Juan de Fuca Salmon DerbyMetchosin Volunteer Firemen’s SocietyCity of Port CoquitlamRick Hansen FoundationShell Canada LimitedSuncor Energy Inc.Teekay Shipping CorporationWest Coast Fishing ClubStuart E. Wolfe FB

YMCA of Greater Vancouver

$25,000 - $49,999AnonymousAnonymousArrow Transportation Systems Inc.Richard F. BradshawBob and Jan Cole B

David C. ComptonDale CormanDinner Auction Derby Days SocietyDolphins ResortsThe Fairmont Hotel VancouverGraymont LimitedKerry Hawkins

D O N O R L I S T

KEYSTONE SPECIES 29

Edward E. HirstInternational Forest Products Ltd.Dan KinneyKen KirkbyFred P. Mannix, Mancal CorporationClarence MillsBruce MuirHon. John A. Nichol, Springfield Investments FB

Rudolph NorthEd OldfieldPacific Coastal AirlinesPark Georgia GroupPeregrine Lodge Ltd.Queen Charlotte LodgeGeorge and Wendy Reifel B

Scotty Fishing, Marine & Outdoor ProductsSeymour Pacific Developments Ltd.Kim TangTrans-Park Highway GroupWestwind Tugboat AdventuresW. Maurice Young Foundation

$10,000 - $24,999 Ace Line HaulerWayne and Patricia AdamsCheryl AkencloseIan Angus B

AnonymousAnonymousArt in MotionBig Rock Brewery Ltd.Big Time Sport FishingThe Boathouse Restaurants of Canada Inc.Richard BonnycastleBradley Smoker Inc.Ron BrennemanCanadian Fishing CompanyCapers Whole Foods MarketConnor, Clark & Lunn Investment Management Ltd.D.E.R. Resorts Ltd.Julias De BaarJoanne DemmeryDavid H. Doig & AssociatesDuncanby Lodge & Marina Inc.EcotrustRhys Eyton FB

Fairmont Scottsdale PrincessFasken MartineauFrench Creek Fishing FestivalPatrick GeorgeGood Hope CanneryGreat River JourneyHarbour Air Ltd.Harrison’s Cove LodgeHay & Watson Chartered AccountantsHelijet International Inc.Gerry and Pat HickeyThe Highbury FoundationHorizon FX Investments Inc.Intrawest ULCIsland Fisherman MagazineIsland Outfitters Ltd.Islander Reels Ltd.Charles A. JeannesJoe Fortes Seafood & Chop HouseJohn Keith-KingPete A. Kooi*

Don KrogsethLabatt Breweries of CanadaLeith Wheeler Investment Counsel Ltd.LGL LimitedLund Boat CompanyRob and Sharon Magee, GWIL Industries Inc. FB

Mary and Gordon Christopher FoundationMaster Marine ServicesMustang Survival CorporationNanook LodgeNielsen’s LodgeNootka Island LodgeNorth King LodgeOak Bay Marine GroupHoward PaishEric PatelPlutonic Power CorporationThomas A. Polhill*E.L. (Ned) Pottinger, Pottinger Gaherty Environmental Consultants Ltd. B

PricewaterhouseCoopers Ltd.Quality FoodsS.M. Blair Family FoundationD.K. SeamanSG Power Products Ltd.JR ShawShearwater Marine ResortSherwood MarineJohn SimpsonC. Alan SmithSweetwater Travel CompanyTeck Resources Ltd.Mark Torrance, Mark Torrance Foundation*Thomas and Yvonne Toynbee B

Trout Unlimited CanadaWilliam Turnbull FB

William L. Varner*Lee WatsonThe Westin Bayshore, VancouverLorne WickersonWild Oats Markets Canada, Inc.

$5,000 - $9,999 Ace of Kings SportfishingAloha AirlinesR. Stuart (Tookie) AngusAshia ModeRobert and Barbara AtkinsonAtlantis Kayaks Factory OutletBarkley Adventure Station BC Outdoors MagazineBruce Bell B

Bema Gold Corp.R.D. BergerDavid BissettHoward J. Bohlander*John and Judy Bowles FB

Dennis BreckonBrown’s Bay Packing Co.Bob and Kathy Cartwright*Catalyst Paper CorporationCharles Hourston Memorial Fund Brian Clive FB

Coast Mountain Industries Ltd.Columbia Yukon Explorations Inc.J.R. (Randy) CookeCustom Rodbuilders SuppliesD. Heffring Investments Ltd.

Timothy DelesalleDent Island LodgeDouglas Lake RanchDucks Unlimited CanadaRoy and Roanne Dunbar, Dunbar Marine Services*Eagle Pointe LodgeGarnett B. EastcottEWOS Canada LimitedThe Fairmont Acapulco PrincessThe Fairmont Vancouver AirportFairweather Cruises & Events Ltd.Fairwinds Community & ResortFavorite Bay Sportfishing LodgeFernandez Events LLCGary Foreman, Haggard Cove ResortHon. John A. Fraser FB

Fraternal Order of Eagles Aerie #3922Bob FraumeniBarry FulfordGienow Windows & DoorsJoan GilbertGone Fishin’Matt and Kristy Guiguet, Fishing KyuquotBruce G. HatterHawkair Aviation Services Ltd.Mike Hicks, Swiftsure Fishing LodgeHome Depot of Canada Inc.Hourston Glascraft Ltd.House of HardyJohn HudsonIsland Waters Fly Fishers SocietyClive JohnsonJoe Kambeitz, SweewaPaul KariyaKenmore AirKingfisher’s Rod & Gun ClubAnne Kinvig B

Kluane Wilderness LodgeKnight Inlet LodgeL.A. LimousinesLa Societe Des Sieurs Pechurs CoquihalliensLemans Realty Advisors Ltd.Stephen J. LetwinDonald LindsayListel Vancouver HotelJohn R. and Carolynn Loacker*Terry A. LyonsKevin Mahon, Adera Group of Companies FB

Marine Harvest CanadaMarine Link ToursMarine TradersMark Anthony Brands Ltd.Richard McCrearyBob McGillBryan McKnight FB

Gaylia MeitzenMining Association of British ColumbiaMission Hill Family Estate WineryRobert H. MonroeJefferson MooneyDavid MurphyNancy LordNikka Industries Ltd.Morris NordNorthwest Chinook RecoveryO’Ki Tackle Manufacturing Ltd.O’Neill Hotels & Resorts Ltd.

Brian O’SullivanBruce OrrPACCAR Ltd.Pacific Safaris LodgeParkLane Homes Ltd.Thomas PattonPayne’s Marine SupplyPort Renfrew Marina & R.V. Park Ltd.Pure Fishing CanadaRippingale’s FishingDianna RivardStefan RogenmoserRoyal LePageByron J. SeamanSeattle Foundation*Semiahmoo Fish & Game ClubJane Shanaman*Shimano CanadaPaul SianSilver King LodgeFrank L. Sims*Rick SingletonSkretting Fishing CompanySpectra Hospitality Group Inc.Sport Fishing Institute of British ColumbiaWarren Staley, Staley Family Foundation*Stamp Pacific Sportfishing Inc.Steep Island Lodge*Taseko Mines LimitedThrifty FoodsThunderbird Marine Corp.Bill Trenholme, Trenholme and CompanyVancouver CanucksVancouver Island Helicopter Ltd.Larry VeermanWeigh West Marine Adventure ResortWest Coast HelicoptersThe Westin Bear Mountain Golf Resort & Spa, VictoriaWestport Marine Ltd.Weyerhaeuser CompanyApril White

$1,000 - $4,9993 - Leaf ContractingA.T. Storrs Ltd.Abbotsford Brick & BlockCharles Abela*Aero Auto Sense AutopartsAffordable Custom Framing & Fine Art GalleryAGM Outdoorsman’s Pit StopAir CanadaAlbion FisheriesAlexander Caldwell Design Ltd.Alki Beach BoatsAll Weather WindowsAllen and Loreen Vandekerkhove Family FoundationAllen Marine Service Ltd.Mary AmidonAnderson Wealth Advisory Group, BMO Nesbitt Burns Angela Wensley Engineering Inc.Anglo Canadian ShippingAnonymousAnonymousAnonymousAnonymous

D O N O R L I S T

FLASH US....


AnonymousLynn AntonelliAon Reed Stenhouse Inc.Appleton GalleriesApril Point Developments Ltd.Mike Apsey FB

Aqua Terre Spa at Pacific Shores Resort & SpaAquachill IndustriesAquatic Contracting LLCAquila Cedar Products Ltd.Aquilini GroupArbutus RV & Marine SalesArcis CorporationArmtecArran Point LodgeArriva Ristorante ItalianoAxicon World Imports, Inc.BAREB.C. Wildlife StudiosB.W. Creative Wood Industries/Rail SimpleWarren and Sandy BaileyBait Busters Tackle Inc.Banning Sports FishingJohn Barker FB

Barraclough FoundationBaycor Capital Inc.BE Pressure Supply Inc.Brad BeaithBecker’s LodgeBeecher Bay Campground & Marina (Cheanuh)Belkorp Industries Inc.Bella Coola Fisheries LtdCarlin BennettBernard & PartnersGeoff T. Bertram FB

Best Western Austrian Chalet VillageBeyond Deep Diving Ltd.Big Rock Sculpting & CastBig White Ski ResortBill Frame Memorial FundChief Darren BlaneyClinton B. BleaneyBlue Horse Folk Art GalleryBMO Bank of MontrealBN Creative WoodBogart, Robertson & ChuWard Bond B

Boston PizzaDan BoudreauRick Bourne B

Bowser Woodworking & Building Supplies Ltd.Chad BrealeyBrian and Rossy Family FoundationBrian McLean ChevroletBritish Columbia Life & Casualty CompanyBritish Pacific Properties LimitedBroken Island AdventuresBrookfield Renewable Power Inc.Keith BrooksMarilyn BrooksBrown’s Bay MarinaRick BryanBudget Car & Truck RentalBarbara BullPeggy BurkoskyBurrard International Holdings Ltd.Butler + Wood Design

Stephen ByattCactus Club CafeCactus Developments Ltd.Tuk CaldwellCalgary Flames Hockey ClubCam Clark FordCambium Forest Products Inc.Campbell River Garden CentreCampbell River Gravel CommitteeCampbell River Snorkel Tours Can-Nor Contracting Ltd.Canaccord Capital CorporationCanada Safeway Ltd.Canada West Antiques Co.Canadian Western BankCancor Cutting & Coring Ltd.Canfor CorporationThe Cannery Seafood HouseCanoe Cove MarinaCanpro Construction Ltd.Capilano Suspension BridgeCapri InsuranceCapstan MarineCariboo River Fishing and Jet Boat AdventuresCariboo Rivers LodgeCarolyn Developments Ltd.David Cartwright ComptonCascade Fishing ChartersCastle FloorsCedar ImagesCentral Mountain Air Ltd.Century Mechanical InstallationsCentury Plumbing & Heating Ltd.Charles ZuckermanChartek ConsultantsChinook Scaffold Systems Ltd. Chloe Angus DesignChoice ChartersCityTV VancouverClace Holdings Ltd.Clarica Life Insurance CompanyWesley ClarkBruce Clarke FB

Clayoquot Ventures Guide ServicesThe Coast Bastion InnCoast Crane Ltd.The Coast Discovery Inn & MarinaCoast Victoria Harbourside Hotel & MarinaCoast Plaza Hotel & SuitesCoast Realty Group (Comox Valley) Ltd.Coast Realty Group (Port Alberni) Ltd.Coast Realty Group (Powell River) Ltd.Coast Spas Manufacturing Inc.Coastal Community Credit UnionCoastline Art Inc.Codfather Charters Ltd.Joey CoieSusan Coleman, Coleman & Coleman Enterprises Ltd.Colliers InternationalColumbia Fuels Inc.Comox Bay MarinaComox Valley Dodge Chrysler Jeep Ltd.Comox Valley RecordCompass Resource ManagementConcorde DistributingJim Conklin

Contemporary Communications LtdAdrian CooperCopcan ContractingCopeman Healthcare CentreDaphne Corbett FB

Cordova Bay Golf CourseCore Body Pilates & YogaCoril Holdings Ltd.Mario CorpuzCowichan River Wilderness LodgeMona CraigCrown Isle Resort & Golf CommunityCrystalview Pool & SpaCurves (Nanaimo)Curves (Powell River)Jim CuthbertD’Arcy GlassFrank and Derede DalzielThe Dave Nicholson Benevolent FundDavidson & Son’s Custom Brokers Ltd.David DavisFrank DavisDeep Blue SalesRichard R.E. DeFilippiDeloitte & Touche LLPDelta Bow ValleyDelta Vancouver Airport HotelMegan D. DillDon’s Boat Transport Ltd.Christopher DonaldsonDorothy Grant Ltd.James DouglasDouglas Lake Equipment LPRoss DouglasErwin DowDundee Securities Corp.Allan DunfieldDavid DurrantDutro Camp ChefDesmond DwyerDynamic Mutual FundE&B Helicopters Ltd.Larry EadeEarl’s RestaurantECO Dynamic Solutions (EDS Inc.)Ecofish Research Ltd.Elo Art Inc.Englewood Packing CompanyEnmaxEric L. Barclay Insurance Services IncErnst & Young LLPGary EvansExecutive House HotelEye Care NanaimoFairwinds Real Estate Management Inc.Steve FancsyFanny Bay Oysters Ltd.Farewell Harbour ResortTerry FarmerGary FilizettiFinn Addict Fishing ChartersFish Art GalleryThe Fish House in Stanley ParkFishing with Shelley & Courtney ProductionsFitzwright Company Ltd.Five Star EmbroideryFour Seasons Hotel Vancouver

Four Seasons OlympicFour Seasons Resort WhistlerDenis FrancoeurFraser Basin CouncilBill and Linda FraserFraser River Fishing LodgeFrench Creek Boat SalesFrench Creek House Ltd.French Creek Seafood Ltd.Anson Frost B

Future FordG&A Corporate Inc.G&B Estates Ltd.G&M Fishing ChartersG. LoomisG.W. Distributors Ltd.Mike GageGallery 223Gil GamlinDuane Gee, Investors Group Financial Services Ltd.Janette GeorgeMike and Donna GeorgeGet Out! ProductionsGibbs / Nortac FishingTerry GibsonJeffrey GiesbrechtGilbert Art SalesBrien GillespieGiovanni’s RestaurantGeoff GoddenGolden Gate Variety StoreGolden Tree JewellersGolf BC GroupThe Good Ol’ BoysGood Times Salmon ChartersBill Goorts, B. Goorts Contracting Ltd.Gordon Lafleur Professional PhotographyWilliam J. GordonGeorge F. GosbeeGotham Steakhouse & Cocktail BarGrant Thornton LLP (Vancouver)Gavin GrapesDon and Doreen GravesGravrock PhotographyGraymont Western Canada Inc.Great Century FoundationGreat Pacific Mortgage and InvestmentsGreat River Fishing AdventuresGreat West EquipmentGreen Thumb Nurseries & Landscape Co. Ltd.Grieg Seafood BC Ltd.John GreyellIan GriffinGrizzly Helicopters Ltd.Susanne GuestJohn GuthrieH.C. Kennedy & SonsMildred HallHalyk International/Starlida Ent. Inc.Hamilton Hall Soles / Ray & Berndtson Inc.Bernard and Carolyn HanbyHancock Natural Resource GroupTrevor Hanson, Hanson’s Fishing OutfittersHarbour Authority of French CreekThe Harbour Chandler Ltd.Harbour Towers Hotel & Suites

Doug HareRalph HargraveWayne HarlingHarling’s JewellersHarmony AirlinesNancy HarrisTim HarrisonHastings House, Country House HotelVivian HatirasBrian HayesDaniel P. HaysHaywood Securities Inc.Hazco Environmental Services Ltd.Scott HeanRuss HebblethwaiteKelly HeedSylvia HeedLeanne HelinHester Creek Estate WineryJulia Hicky-SomervilleHidden Valley Conservation ClubHighwater Tackle Ltd.Meghan HilderbrandSteven HillsHilltop Greenhouses Ltd.Tom Holmes FB

Holt Renfrew & Co. Ltd.Tom HosieHot Spot Fishing & Lures Ltd.Lois HourstonJames R. HoustonHowells Furniture for BusinessHub City FisheriesHub City PavingHurl & AssociatesJ. David Hyslop FB

Richard IngramInlet Navigation (1985) Ltd.Integrated Tile & Stone SystemsInvestors Group Financial Services Ltd.Island Holdings Inc.Island Insurance FoundationIsland RadioIsland Timberlands LPIan IzardJ.J. BarnickeJ.R. Edgett Excavating Ltd.J.S. Foster CorporationJack Gibson GalleryJack Van Zwietering ConstructionJackson Cedar ProductsSam JacksonJames Bay Anglers AssociationPeter G. JamesWilli JansenFrank JanzenEarl JessimanJetstream Capital CorporationJim’s Castle Point ChartersJohel Brothers Contracting Ltd.Ted JoldaJolly Rogers Fishing AdventuresJones Brown & Associates LimitedJorgensen/Osmond Ltd.Les JourdainJS McMillan Fisheries Ltd.JW Holdings

D O N O R L I S T

KEYSTONE SPECIES 31

Kal-TireKanaka Creek PoleJan KeastKeg RestaurantsBrian G. KenningKensington Island Properties PartnershipKerr Wood Leidal Associates Ltd.The Kerrisdale Lumber CompanyKeyBankJohn KilkennyKing Pacific LodgeKingfisher Oceanside Resort & SpaKleeWick Custom Fishing RodsKLS Contracting Ltd.Knight Inlet LodgeKoers & Associates Engineering Ltd.Yojiro Koizumi*Koleszar Marine & Power EquipmentKon Kast Products (2005) Ltd.Kootenay Environmental ServicesKorn/Ferry InternationalKPMGKruger Products Ltd.Laguna BluLaird Family Estate VineyardJohn R. LaneTerry Lanigan B

Last Cast GuidingLattimer GalleryLaughing Oyster RestaurantThe Laughing PelicanNorman LeachLeader SalesJohn LeckyLeFevre GroupLegend Resorts Ltd.Ronald LeierLeisure Canada Inc.David Leonard B

Leon Frazer & Associates Inc.Lester B. Pearson CollegeJake LeyenaarTeom LimIan LindsayArthur LingrenLMB DesignThe Lodge at Gold RiverLowrance CanadaJohn Macdonald FB

Neil MacDonaldNaomi MaceyKarin MacMillanMagnum Frames Inc.Chris MailmanMammoth Tusk Gold Inc.The Marine Butler Ltd.Marine ExpressJanice MarkgrafSuzie MarkoffJeffrey B. MarliaveAmanda MartinsonMaui Jim SunglassesMayco Mix Ltd.Jeanette E. McClelland BrookesMcDonald Financial Group/KeyBankMcDonald’s Restaurants (Powell River)Bruce McFarlane, Odlum BrownRob and Brenda McIntyre S

McIvor Communications IncGordon McKayBob McKenzieBryan McKeownFox and Deb McKinleyMcLaren Lighting Ltd.Katherine McLeanEdward McNallyHowie Meeker

David MellorMichael J. Meneer S

Mercury MarineMerrill Lynch Ltd.Metso AutomationMid Island CastawaysMiddle Beach LodgeJohn C. MilfordRobert S. Millar*Don MillerdMills Landing Oceanfront ResortMilner Trucking & ExcavatingMinette Bay LodgeRobin ModestoIvan MoldowanMolson CanadaMomentum FitnessMonk McQueensMoonlight FliesPeter MorrisonZo Ann Morten B

Hon. Frederick L. MortonMichael MoscovichMountain Equipment Co-opMoxie’s Classic GrillMt. Washington Alpine ResortMussels & More PotteryNaden LodgeJames J. NakataniNanaimo & District Fish & Game Protective AssociationNanaimo AirportNanaimo Athletic ClubNanaimo Harbour City MarinaFrederick B. NewtonNo Bananas Fishing ChartersNo Limit ChartersNootka Island Fishing ClubNootka Wilderness LodgeNorlien FoundationNorth Growth ManagementNorth Ridge Fitness CentreNorth West Marine Trade AssociationNorthern Orion Resources Inc.Northridge Fitness ClubNorthwest Hydraulics Consultants Ltd. (North Vancouver)Northwest Plastics Ltd.Ocean Fisheries GPOcean Mist Retreat & ChartersOcean Pacific Marine Supplies LtdOcean Sport Enterprises Ltd.Oceanside OutfittersOceanview Helicopters Ltd.Adrian O’Connor, Reel Obsession Sport FishingOff Hand GlassworksOkanagan Hockey SchoolOld Gnome GalleryOlympic Boat CentersOMC/Sherwood MarineOpus Hotel & Elixir RestaurantOrca Spirit Adventures Ltd.Orchard Ford Sales Ltd.Patrick and Hilary OswaldCarol OtwayPacific AnglerPacific Blue CrossPacific Net & TwinePacific Rainforest Adventure Tours Inc.Pallan GroupPaperworks Gift GalleryParallel Geo-Services Inc.Parker Marine GroupParksville Boat HouseDerek PeachPeak PublishingPearson College of the Pacific

Peddar Bay MarinaPeetz ManufacturingPescatore’s Fish HouseAnita PetersonWarren PetersonPhillips, Hager & North Investment Management Ltd.Don PikePoets Cove Resort & SpaDoug PollardPollen Sweaters Inc.Port Boat House Ltd.Port of Sidney MarinaPorta-BoteHein PoulusPowell River PeakPowell River Ready MixPrinciple Leasing CorporationPriority Consulting Group Inc.Proline SportsJohn PylesQGolf ClubQuatsino LodgeQuesnel Cariboo ObserverMatthew QuinlanLuke RaffinRamada Park PlazaMike RebarRedl Sports DistributorsDennis C. ReidRhys Davis Lures Ltd.Brian Riddell S

Riley’sRimRock Café & Oyster BarDarlene RivardRiver Sportsman Ltd.Rivers Inlet Sportman’s ClubRiverside Bed & BreakfastRLI CorporationRobinson’s Outdoor Store Ltd.Rogers VideoDavid F. RollinsRon Clark and Associates Inc.Ken RonaldsROTO-MILL INC.Royal Pacific Charters & SuitesRoyal Scot Hotel & SuitesRST CanadaGlen RumpelKelly Rusk, Investors Group Financial Services Ltd.S. Lampman Ltd.Saltwater Cowboys Charter CompanyDiane SampsonSamson LodgeRobert SaundersRonnie SchindelTerry SchultzScotia CapitalScotia Cassels Investment Counsel LimitedBrian ScottPeter Scott FB

Scott Plastics Ltd.Screaming Fish & FlySea Quest Adventures Ltd.Seabeam Fishing ResortSeaPro DistributionSeaspray ArtSea-Tux Diving LtdRichard SelfThomas SeltzerFred Shanaman* FB

Shane’s Built-in VacuumsLen ShankowskyShaw CableMichael ShawRalph ShawMel Sheng

Shilo LivingW. W. SiebensSilastial GlassworkSilver Wheaton Corp.Silverstreak Boats Ltd.Neil G. SinclairStan SkuseSkytel CellularSliammon Salmon HatcheryAnn SmithElden S. SmithEldon SmithSmokemasterSmyly ChartersJonothan SmylySom Visao SpaSoma Life International Inc.Sooke Salmon Enhancement SocietySound Flight Inc.Southern Gold ResourcesTerry SparksSpectrum Management Ltd.Spinnakers Brewpub & Guest HouseSpirit of the West AdventuresPaul Sprout B

SR Hills Guiding Ltd.St. Jean’s Cannery & Smoke HouseSt. Mary Angler Fly Shop Ltd.StarbucksLarry E. StefanykDan StephensSteve Shelley Fishing AdventuresStone Cottage GallerySTS Guiding ServiceTim Sucic S

Summerhill Estates WinerySundance Seafood Ltd.Sund’s Malcolm Island LodgeSunrise GallerySuper Heater Sales & Service Ltd.Hideyo Suzuki*Peter Swinton B

Don Swoboda B

Taws Cycle & SportsTerry Tebb S

Ted Leroy Trucking Ltd.Tees Kiddle SpencerTelus CorporationRod TetreaultThis Island EnterprisesCraig ThomsonThrifty FoodsThunder Bay Saw ShopGeorge TiessenTigh-Na-Mara Resort HotelTinhorn Creek Vineyards Ltd.Connie and Peter ToddFrank TokiokaTom Harris Chevrolet Cadillac Ltd.Tomic Lures Ltd.Top Shelf Feeds Inc.Brad TorryToseki Entertainment Ltd.Total Delivery Systems Inc.Tourigny and Marce Wood ArtisansTrenholme Jackson & EadeEd TribeTroll’s RestaurantTrotac Marine Ltd.Tug-Guhm GalleryTulalip Tribes*Tim TullisDan C. TutcherTwin Anchor HouseboatsThe Tyee Club of British ColumbiaTyee Marine & Fishing SuppliesThe Union Club of British Columbia

Uplands Golf ClubValley Building SuppliesValley Canvas & AwningValley Curbing Ltd.Robert Van PeltVanCity Savings Credit UnionVancouver Aquarium Marine Science CentreVancouver Island Air & SeaVancouver Island Carving Co.Vancouver Yuan Yung Buddhism Centre SocietyVI Fitness CentresVinylbilt ShuttersVinyltek WindowsWilliam Von BrendelW&J WilsonW.P. Scott Charitable FoundationBrian WalkerBrad WallaceJohn WaneWatership FoundationWaterway Houseboats Ltd.James WattRob WeaverGord WeberWeldwood of Canada Ltd.Wells Can Company Ltd.West Coast Fish ExpeditionsWest Coast Industrial Maintenance Ltd.West Coast River ChartersWest Fraser Mills Ltd.West Fraser Timber Co. Ltd.John WestWest Marine Products Inc.West Shore Sport Fishing CentreWest Wold Turf Farms & Sun Valley Turf FarmsWest-Wind Nurseries Ltd.Westbay Marine VillageThe Westerly Hotel & Convention CenterWestern Copper and Gold CorporationWestern Spirit Investments Ltd.The Westin PasadenaThe Westin SeattleWestin Squire HoldingsWestport MarinaWestview PharmacyWestview Zaikow RealtyDon WheatleyTom WhelanWholesale Sports Outdoor OutfittersThe Wickaninnish InnCarol WilcoxJudi WildWild Rose Ranch & ResortRoy Wilkes* Arthur WilliamsHon. Bryan Williams B

Jon WilliamsWindset FarmsWoodland Equipment Inc.Woodland Hills On the RidgeC.C. (Kip) WoodwardCaroline V. WoodwardDarren WrightJames W. WrightKaren WristenYamaha Canada Ltd.Yellow Bird Art GalleryYellow Point Bitz and BratzHowie YoungDoug ZilkieTodd and Linda ZimmerlingZLC Financial Group

Event Calendar

E V E N T C A L E N DA R

EVENT DATE LOCATION

Campbell River Pink Salmon Festival July 28, 2012 Robert Ostler Park

Kelowna Gala Dinner & Auction August 2, 2012 The Delta Grand Okanagan

Comox Valley Dinner, Dance & Auction September 22, 2012 Florence Filberg Center

Powell River Dinner & Auction October 27, 2012 Dwight Hall

Conservation Stamp Art Competition November 2012 Royal Vancouver yacht Club

Nanaimo Dinner, Dance & Auction November 24, 2012 Beban Park

Oceanside Dinner, Dance & Auction January 26, 2013 Qualicum Beach Civic Centre

Campbell River Dinner & Auction February 2013 Fraternal Order of Eagles

South Vancouver Island Dinner & Auction February 23, 2013 The Commons Block, University of Victoria

Quesnel Dinner, Dance & Auction March 2, 2013 Quesnel Seniors’ Centre

Calgary Dinner & Auction April 2013 The Petroleum Club

Vancouver Dinner & Auction May 2013 Vancouver Convention Centre

“Your Salmon is on line 1. You can’t afford to miss this call.”

Experience the thrill! In Haida Gwaii

www.peregrinelodge.com

1.800.663.0992


ince its inception in 1987, the Pacific Salmon Founda-tion has had to sustain it-

self as an independent non- profit organization as well as raise funds to support local Pacific salmon projects. With modest government funding, the Foundation has raised income from donors and the pri-vate sector to finance its activi-ties, generate awareness and support salmon restoration and regeneration projects through-out the province.

A big step on this path first took place in 1992 when Jane Hungerford, wife of George Hungerford, founding chair of the Foundation, volunteered to organize a fundraising gala din-ner and auction in Vancouver. Such was the success of that event that Foundation dinners and auctions have become a mainstay of the organization’s fundraising efforts in communi-ties throughout B.C. In 2011, Foundation fundraising dinners generated net revenues of more than $300,000.

Volunteers are the essential ingredient for success in all eleven fundraising dinners held each year, just as with the first dinner 20 years ago.

“Volunteers in local communi-ties really deserve the credit for making Pacific Salmon Founda-tion dinners a success,” says Terry Lanigan, volunteer board mem-ber and chairman of the Founda-tion’s dinner and events commit-tee. “Support generated through dinners gets re-invested in each community, which is then magni-fied with additional dollars raised by the Foundation. But it all starts with volunteers at the local level and their willingness to ask the community for support.”

The success of dinners and auctions has also depended a great deal on generous dona-tions from businesses. For exam-ple, F.A.S. Seafood Producers has donated close to $100,000 of in-kind seafood for Foundation dinners, along with significant financial contributions.

The Foundation also hosts a number of special events, nota-bly the biennial Vancouver Pink Salmon Festival. As with dinners and auctions, the Foundation has benefited from the generos-ity of another B.C. seafood pro-ducer, Canfisco, which donated fresh-caught Fraser River Pink salmon for festivals held in 2009 and 2011.

“As well as being an important fundraising source, gala dinners, auctions and community events are excellent mechanisms for educating the public, and shin-ing a spotlight on the work of volunteers in communities,” says Brenda McIntyre, Director of Major Events for the Pacific Salmon Foundation. “They also provide an opportunity for the Foundation to build important relationships and recognize sponsors and donors for their generous support.”

The Foundation depends on concerned citizens and busi-nesses to continue vital salmon enhancement and habitat con-servation work. Individual donors wanting to help make events a success can do so by a variety of means: donating unique auction items or experi-ences; providing cash sponsor-ship; volunteering on an event-organizing committee or a few hours at an event; or even just buying a ticket.

Likewise, businesses looking to support events can provide cash sponsorships or gifts in kind; awareness opportunities through their businesses; speak-ing opportunities for the Foun-dation; and let business partners know about their contributions and support of the Foundation.

As part of the Foundation’s on-going expansion of fundrais-ing events, a Kelowna dinner and auction will be held in partnership with the Okanagan Nation Alliance on August 2, 2012. The Foundation always welcomes expressions of interest in starting new dinners from other communities, which can be made by phoning the events team at (604) 664-7664.

KEYSTONE SPECIES 33

CO M M U N I T y E V E N T S & D I N N E R S

Mainstay of Public SupportCommunity dinners are critical to the growth of the Pacific Salmon Foundation

BY GArTH EICHEL

S

The Good Ol’ Boys, a group of anglers and friends of the Foundation, pose with “The Good Ol’ Boys Wine Cellar”, their donation to the 2011 Vancouver Gala, Dinner and Auction. Pacific Salmon Foundation photo.

B R I T I S H C O L U M B I A

Y U K O N

Vancouver Island

Queen Charlotte

Island

Victoria

0 100 Miles50

0 100 KM50

*This map shows projects funded by the Paci�c Salmon Foundation since 1987.

PROJECTS

Osoyoos

Nelson

Port Renfrew

DuncanLake Cowichan

Ladysmith

Qualicum BeachFanny Bay

Yale

Lund

Tofino

TahsisZeballos

Armstrong

InvermereEnderbySalmon Arm

Chase

Merritt

Pemberton

Lillooet

Williams Lake

Quesnel

Fraser Lake

Sayward

PortMcneill

Port Hardy

Rivers Inlet

Bella Bella

BellaCoola

Terrace

Smithers

Sandspit

NewHazelton

Squamish Penticton

Cranbrook

Sidney

Kitimat

Prince Rupert

Powell River

Vernon

Kelowna

ChilliwackNanaimo

North Vancouver

Kamloops

Prince George

Richmond

BurnabyVancouver

PSF.MapPROOF.indd 2 12-04-19 7:00 AM

Thank you.

Donations to the Pacific Salmon Foundation support projects that address salmon restoration and regeneration across the province. The individuals and organizations listed above have made cumulative donations of $100,000 or more to the Foundation.

* Donated to the Pacific Salmon Conservation Foundation

The Ritchie Foundation

Robert Gayton

The Patrick J. Connolly Family*

W.J.D. (John) Woodward


BUILDING SUPPLIES GROUP LTD.

B R I T I S H C O L U M B I A

Y U K O N

Vancouver Island

Queen Charlotte

Island

Victoria

0 100 Miles50

0 100 KM50

*This map shows projects funded by the Paci�c Salmon Foundation since 1987.

PROJECTS

Osoyoos

Nelson

Port Renfrew

DuncanLake Cowichan

Ladysmith

Qualicum BeachFanny Bay

Yale

Lund

Tofino

TahsisZeballos

Armstrong

InvermereEnderbySalmon Arm

Chase

Merritt

Pemberton

Lillooet

Williams Lake

Quesnel

Fraser Lake

Sayward

PortMcneill

Port Hardy

Rivers Inlet

Bella Bella

BellaCoola

Terrace

Smithers

Sandspit

NewHazelton

Squamish Penticton

Cranbrook

Sidney

Kitimat

Prince Rupert

Powell River

Vernon

Kelowna

ChilliwackNanaimo

North Vancouver

Kamloops

Prince George

Richmond

BurnabyVancouver

Port Hardy

Port McNeil

Sayward

Zeballos

Tahsis

To�no

Fanny Bay

Qualicum Beach

Nanaimo

Ladysmith

Duncan

Sidney

VICTORIA

Port Renfrew

Lake Cowichan

Lund Powell River

Saltspring Island

Denman Is.Hornby Is.

Campbell River

Sooke

Black Creek

Bowser

Cassidy

Refuge Cove

A Closer Look: Vancouver Island

MAP OF FOUNDATION-FUNDED COMMUNITy PROJECTS

KEYSTONE SPECIES 35

PSF.MapPROOF.indd 2 12-04-19 7:00 AM

West Vancouver

Coquitlam

Vancouver New Westminster

PortCoquitlam Pitt

Meadows Maple Ridge

Surrey

Langely

Delta

Richmond

North Vancouver

Port MoodyBurnaby

Abbotsford

Mission

A Closer Look: Metro Vancouver

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Helijet Congratulates the Pacific Salmon Foundation on its 25th Anniversary

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