Key-market Leader Book2

7/29/2019 Key-market Leader Book2

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Unit 1 Career

Vocabulary:Career moves

A: 1c 2a 3b 4e 5d

B: 1 have

2 take

3 make

4 climb

5 offer

6 decide

C: Odd items out:

1 a training course

2 progress

3 a part-time job

4 a mistake

5 a pension

6 an office job

Listening: Human resources and recruitment

B 1.1:

1 need to be able to get on with people

2 need to be adaptable (adaptability)3 need a sense of humour

C1.2:

1 a , b, d

2 a , b, c, f

Reading: Female train drivers

C:

a readers who applied for the job

b the time at which London Underground driver have to get up

c the annual salary of London Underground drivers

d the number of weeks' holiday they get

e one of the reasons London Underground is keen to recruit more women

f the number of female drivers on the London Underground now

g the percentage of drivers who are women now

D:

1 one(point out this use of single if you have not already done so )

2 advantage:salary of 27,650, eight weeks' holidayDisadvantage : getting up very early


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3 that the train is on time

4 because they think women can break bad news(such as delays) more sympathetically to

passengers

Language review:Models 1: ability, requests and offersA:

1 Can I get you anything? --offer

2 Could I confirm your contact details? --request

3 Can you use this software package ? --asking about ability

4 Can you speak any other languages ? --asking about ability

5 Could you tell us more about your present job ? --request

6 Could you tell me your current salary ? --request

7 Would you let us know your decision as soon as possible ? --request

8 When can you start ? --asking about ability

9 Would you like some more coffee ? --offer

B:

a 6 b 3 c 7 d 1 e 2 f 9 g 5 h 4 i 8

Skills:Telephoning:making contact

B:

Conversation 1: Christophe Boiteaud phones about a job advertisement in a magazine called

Careers NOW. He wants Carmen Diaz to send him an application form for the job. The callers do

not know each other.Conversation 2: Jacques from Intec phones Andrea, but she is not there. He leaves a message to

say that he will not be at a training course. Jacques implies that speaker B knows who he is, even

if they do not know each other personally.

Conversation 3: Dave phones John, whom he knows , to get the fax number for Workplace

Solutions because he can't get through on the phone.

C1.3:

1 I'd like to speak to...

2 Thank you .Hold on.

3 I'll put you through.

4 Hello. Is that Carmen Diaz?

5 Speaking.

6 Yes, I'm phoning about your advert...

7 Could you give me your name and address?

D1.4:

1 Could I speak...

2 I'm afraid...

3 take


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4 message

5 This is ...

6 Could

7 tell

8 make9 call

10 back

11 on

E1.5:

Deyave Hi,John. Dave here.

John Oh, hello, Dave . How are you ?

Dave Fine, thanks. Listen, just a quick word.

John Yeah, go ahead.

Dave Do you think you could let me have the fax number for Workplace Solution? I can't get

through to them. Their phone's always engaged.

John I've got it here. It's 020 7754 4237.

Dave Sorry, I didn't catch the last part. Did you say 4227?

John No, it's 4237.

Dave OK. Thanks. Bye .

John No problem. Bye .

Unit 2Vocabulary: Shopping online

A:

1 b 2 c 3 b 4 a 5 c 6 b

B:

Credit card details - 2

Cooling off period - 1

Money back guarantee - 6

Method of payment - 3

Interest-free credit - 4

Out of stock - 5

After sales service - 7

Listening: Selling online

A2.1:

1 good website

2 easy

3 quick4 lots of information


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5 low prices

6 delivery service

7 customer service

B2.2:1 It offered a good service.

2 The real reason for the failure of e-toys was that ran out of money and therefore went into

liquidation.

C2.3:

1 true

2 false

3 false

4 true

D

1 Differences

Shop assistants are obviously not important when buying online but, if the website also has a

telesales operation (people answering calls from customers, selling by telephone, etc.), these

people may have some of the functions of shop assistants.

Delivery is only sometimes an issue when people buy things in shops rather than online.

The look, feel and ease of use of websites is important in online sales, but obviously not in shops.

This could be compared in some ways to the decor and layout of shops.

2 SimilaritiesCustomer satisfaction, quality ,reliability of goods, etc.are just as important.

Customers want value for money in the same way (but may want even more value for money, in

other words lower prices for the same goods, when buying online).

Reading: Virtual pocket money

A-B:

Exercise A

1 Possible items include books, software, clothing, sports goods (especially for teenage sports

such as skateboarding), music and concert tickets.

2 The main problem is how teenagers can pay independently of their parents,as most sites require

users to have credit cards.

Exercise B

1 The items actually mentioned are games, CDs and clothing, music and the first three mentioned

again, along with books and videos.

2 The main problem is indeed that of payment. This is mentioned in paragraph 2 of the artcle.

C:

1 false2 false


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3 true

4 false

5 true

D:1 teenagers

2 a new payment method for teenagers to buy online

3 a facility that allows teenagers to buy online

4 the purchases made online by teenagers

5 parents

6 reenagers

E:

1 -

2 -

3 +

4 -

5 +

Language Review

A:

1 no

2 no

3 no4 no

5 no

6 no

7 yes

B:

1 f 2 g 3 e 4 b 5 c 6 d 7 h 8 a

Skills: Negotiating: reaching agreement

B:

Negotiating

point

What Michelle

wants

What the designer

wants

What they agree

Schedule for setting

up the website

One month, by the

end of July

Two months One month, fewer

pages

Payment terms Fixed amount:$6.000 $50 an hour $6,000(half in

advance)

Website design A large number of

covers on every page

One big image Two covers per page


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C:2.4,2.5

1 will you agree

2 priority

3 agreed4 normal fee

5 we'd prefer

6 offer

7 mind if I

8 as long as

9 How about

10 agree to

D2.6:

D Now , the design of the website. Will we have book covers on it?

M Absolutely. I'd like to display a large number of book covers on every page. They'd really

attract people's attention. What do you think?

D It's a bit too much,, I'd say. A lot of pictures take too long to download. I'd prefer one big

image. How about that?

M Mmm, I don't know. People like to see the book covers. It draws them into websites, believe

me.

D Maybe you're right . How about two covers per page, then?

M OK, that sounds reasonable. Now , what else do we need to discuss before you get started?

1 strong agreement

2 polite disagreement

3 hesitant disagreement

4 hesitant disagreement

5 polite agreement

Unit3 Companies

Vocabulary: Company vocabulary

A

1. turnover(Point out that this is only used in BrE. Americans just talk about sales.)

2. profit

3. subSlDiary (point out the stress)

4. workforce

5. market share

6. head office

7. share price

B

1. turnover2. profit


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3. market share

4. share price

5. head office

6. subsidiary

7. workforceC

company Main activity Nationality

Cisco Systems Internet equipment supplier American

Peugeot Car manufacturer French

Bacardi Martini Drinks supplier Spanish

American Express Travel and financial services

provider

American

Bayer Drug and chemical marker German

Benetton Clothing manufacturer ItalianSony Electronic goods marker Japanese

maersk Container ship operator Danish

Listening: Reasons of success

A

1. Triumph has a very strong brand name.

2. It has invested and developed new models.

3. It has given the bike a very up-to date look: it has focused on styling and on the quality of

the product.

B

1. styling

2. quality

3. sales

4. serious

5. manufacturer

C

1. true

2. true

3. false4. false

5. false

6. true

7. false

Reading: Company website

C

Brand Zodiac, Gemini, Capricorn

Revenues More than8 billion

Headquarters Seattle


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Number of employee More than 100,000

Main aim Long-term, qualitygrowth

D

1 a 1988 2 a Seattle

b 1989 b Japanc 1984 c Seattle

d 1978 d Paris

e 1999 e Toronto

E

1. c 2. a 3. d 4. b 5. f 6. e

Language review: Present simple and present continuous

A

1. hold, are holding

2. are using, use

3. takes

4. raise, are raising

5. deals

6. recruit, are advertising

7. are renting

8. wants

B

1. are

2. offer3. have

4. are growing

5. employ

6. are considering

7. are preparing

8. are looking

9. need

10. offer/are offering

Skill: presenting your company

B

Tara Fashions

Where is the head office? Crdba, Spain

What does it sell? Clothes(practice pronunciation)

Who are its customers? Fashion-conscious men and women aged 20-35

Annual turnover? 260 million

Annual net profits? 16 million

Number of stores:

In Spain?

In other European cities?

15

14


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(5 new stores next year)

Strengths? Can bring out new designs very quickly

Designs sold at right price

Future plans? New store in New York next year

C

Useful language

Outlining the presentation

First, Ill give you some basic information..

Secondly, Ill talk about our stores in other countries.

Next, Ill talk about career opportunities.

Last of all, I want to look at our future plans.

Introducing new information

Heres some basic information.

Let me add a few figures.

Lets have a look at some statistics.

What are our strengths?

Ending the presentation

To conclude, I want to tell you about our future plans.

Finally, a few words about our new project.

Thanks very much for listening to my talk.

Thanks for coming to my presentation.

UNIT A Revision1. Careers

Modals

1 c 2 b 3 c 4 c 5 a 6 b 7 c 8 a 9 a 10 c

Reading

1 of

2

3 too

4

5 in


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Writing

ul. Jana Matejiki 73/5

01-125 Warsaw

PolandFast-Track Inc.

1225 Federal St

Boston, MA 02110

USA

25 February 200-

Dear Sir or Madam

I would like to apply for the job of Sales Manager for the Central Eastern Europe area. I have

worked as a sales representative in Germany, the US and Poland for more than 15 years. In that

time I have had a good sales record. I joined Fast-Track a year ago.

I have good organizational and inter-personal skills and feel I would be good at team building. I

have some knowledge of designing websites, and I feel I could manage the development of this

area. I speak fluent English and Polish in addition to German, my mother tongue.

I would be happy to say more about my qualifications for the job if invited for a interview.

Yours faithfullyAnna Belinski

2. Selling online

Vocabulary

1. OFFER

2. SELLS

3. RETURN

4. EXCHANGE

5. BARGAIN

6. DELIVERY

7. WAREHOUSE

8. PURCHASE

9. REFUND

10. STOCK

11. DISCOUNT

Modals

1 c 2 a 3 a 4 c 5 a 6 b 7 c

Reading

1 c 2 b 3 a 4 c 5 a 6 b 7 c 8 c3. company


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Sectors

1 c 2 e 3 f 4 a 5 i 6 d 7 b 8 j 9 g 10 h

Present simple and present continuous

1 is standing stands

2 is wanting wants3 is arriving arrives, is checking checks

4 travels is traveling, visits is visiting, is needing needs

5 is knowing knows

6 recruits, recruits is recruiting

7 expands is expanding

Financial performance

1 c 2 b 3 a 4 c 5 b 6 c 7 a

Unit4 Great Ideas

Vocabulary: Verb and noun combinations

A

1 b 2 c 3 a 4 f 5 d 6 e

B1 f 2 c 3 e 4 d 5 g 6 b 7 a

C

1. exploits

2. extend

3. enter

4. make

5. meet

6. saves

7. enhances

8. reduces

9. protects

10. fills

11. win

listening: Developing new ideas

A

1a) Oxford Universitys research laboratories.

1b) By negotiating licences or by helping researchers start new companies.

2a) No, but they have one company which uses technology developed in the engineering

department to make car bodies more quickly and therefore more economically.2b) Yes, One company makes beehives to help improve fruit production in orchards.


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2c) No, but they have started a company which trains archaeologists in the use of computer

techniques and sells them the software that they need to do this.

B

1. science

2. business plan3. write

4. investment

5. start

6. investors

Reading: Three great ideas

A

Herta Herzog Richard Sears Vodafone

Job/Industry Advertising Mail order Mobile phones

Where idea was

created

New York,

USA

The US The UK

Date of idea 1970s 1891 1997

Great ideas Alka Seltzer ad was

changed to show a

hand dropping two

tables into a glass, not

one.

Used railway system

and post office to

create a new way of

selling.

Got people to pay in

advance for their calls

with a top up card.

Result of ideas Sales doubled Company expanded

fast and developed thefirst automated

warehouse.

Users could budget

more carefully. Salesincreased.

B

Herta Herzog was working for the Jack Tinker advertising agency in New York.

Richard Sears was an agent of a railway company and was selling watches with his partner Alvah

Roebuck.

Vodafone was making good profits.

Language review: Past simple and past continuous

A

1. was marking/marked

2. fell

3. lost

4. was doing

5. used/was using

6. stayed

7. wrote

8. sent


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B

Art Fry

Job/Industry Research scientist,3M

Where idea was created The US

Date of idea Early 1970sGreat ideas Using a new adhesive on a price of paper to

make a bookmark that could be moved and

written on.

Result of ideas Post-its became past of office life.

Unit 5Listening: dealing with stress

5.1 job insecuritylong hours

5.2 long hours

a difficult boss

lack of promotion opportunities for women

5.3 1.women 2.women 3.men

Reading: a career change

B: 1.He is a bus driver now but he used to be a bank manager.

2.He earning 30,000 per year before.Now he earns 11,00.

3.Bus maps and timetables4.Nearly 30 years

5.The basic idea is probably that he found no pleasure in work anu more and did not want to

progress any further in his banking career.

6.He does not take his work home.This means that he does not take work to do at home or

think about work when he is not working ,unlike when he was at the bank.

C: a customera a timetable-a an accout-a

A garage-b a nine-to-five job-a wages-b

A shift-b a passenger-b a loan-a

A salary-a a terminus-b an overdraft-a

D: 1.give up 2.realise an ambition

3.anti-social hours 4.work your way up through a company

5.take work home

Vocabulary:stress in the workplace

A: 1.c 2.d 3.e 4.a 5.b

B: 1.deadline 2.workaholic 3.workload

4.lifestyle 5.flesitime


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Discussion: stressful jobs

A: actor 7.2 teacher 6.2 bus driver 5.4 hairdress 4.3

Banker 3.7 librarian 2.0

Language view: past simple and present perfectA: 2.first 3.second 4. second 5.second 6.first

B: Past simple: two years ago;

in 1999;

yesterday;

During the 1990s;

when I was at university

Present perfect: so far;

ever;

yet;

just;

for the past 2 weeks

already;

never

over the last few years

since 2001

C: a: Have you ever trallver abroad on business?

b: Yes,I have.

a: where did you go?

b: NEW YORK.

Skill:participating in dicussions

B (5.4):could offer

how about

should improve

could change

what about

C: 1.D 2.D 3.A 4.A 5.A 6.A 7.A

Unit6Listening: corporate entertaining

6.1 1.customer relationship management

2.according to tony, it is mainly to keep old clients,

Because keeping them it is much cheaper than finding new ones.

3.opera, jazz, rock and pop concerts

6.2 1.a small business may have fewer customers so,

if it loses one, this can be more serious than for a

larger firm.2.It is important to retain customers during periods of economic decline, so spending on


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entertainment is more important than during boom times.

Vocabulary: eating and drinking

A: a:2 b:7 c:1 d:8 e:5 f:6 h:4 g:3

B:

Fruit Meat Vegetable Seafood Others foods

Banana

Melon

Lemon

Apple

Orange

Lamb

Beef

Veal

Chicken

Broccoli

Peas

Beans

Tomato

Potato

onion

Crab

Lobster

Fish

Prawns

Mussels

Eggs

Pasta

Cheese

Rice

D: 1:e 2:c 3:b 4:f 5:a 6:d

Reading: Corporate in Japan

C: F F T T T F

D: 1 halved 2 in steep decline 3 restructuring

4 budget 5 boom days 6 conglomerate

Language view: Multi-word verbs

Exercise A: 1 d 2 a 3 f 4 g 5 c 6 e 7 b 8 h

Exercise B: 1

2 Her secretary looks after her really well

3 I looked around the warehouse

4

5 The visitors turned up very late

Exercise C: B C A B A B B A

Skill: socializing greetings and small talk

Exercise B: 1 d-yes 2 e-no

3 b-yes 4 c-no 5-no

Exercise C: 1 have, met2 good, you

3 know

4 work

5 give, regards

6 pleased

7 hear

8 great

9 love

10 forward

Exercise D: a:1 2 4 5 7


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b:3 6 8 9 10

Exercise E: 1-6; 4-8; 5-3; 7-10;9-2

Unit B Revision

U.4verb and noun combinations

1. exploit an opportunityd

2. extand a rangee

3. win an awardf

4. make a breakthroughb

5. enter a marketa

6. see an openingc

Reading

1 C 2 B 3 A 4 B 5 A 6 C 7 A 8 B

Unit 5

Past simple and present perfect

1. 2. 3.has done did 4 5.has finished

6. 7.has continued 8.

Vocabulary

1 b 2 c 3 c 4 a 5 a 6 a 7 c 8 b

Unit 6

Multi-word verbs

1 call off an event -c

2 cut down on cigarettes -e

3 look after a sick person -d

4 look around a house g

5 run up a bill f

6 take up an invitation a

7 throw out old fish b

Choosing a conference center

1 i 2 e 3 g 4 h 5 f 6 b 7 a

UNIT7

Starting up

A 1 d 2 a 3 b 4 c

Vocabulary


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A 1 market research-b

Segment-c

Share-a

2 consumer behaviour-b

Profile-aGoods-c

3 products launch-a

Life cycle-b

Range-c

4 sales forscast-b

Figures-c

Target-a

5 advertising campaign-c

Budget-b

Afency-a

B age:25+

Sex:male

Job:executive

Income level: $70,000+

Other products: Hugo Boss suits, Rolex watches, diving holidays in the Seychelles

Holidays in the Seychelles

Listening

7.2 1 campaign

2 people3 messages

4 sales teams

5 want

6 when

7 price

8 profitable

7.3 1 orange mobile phones

2 she thinks moles communications are very interesting and that it was a great

campaign in itself with a fantastic strap line.

3 the future`sbright,the future`s orange`

7.4 1 an electrical goods manufacturer

2 if you boughe an appliance(explain this word),you were promised free flights.

3 sales went up.

4 they could`s keep up with the demand and they overspent on the prizes.

Reading B 1 a) Switzerland

b) Italy

c) Japan

d) China2 a) the year that Ferraris created its marking department


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b) the number of Ferraris sold in Switzerland

c) the year which d) refers to

d) the percentage of Ferraris sold to women

C 1 It didn`t have a marketing department-people seeing Ferraris in the street was enough

2 a) produce goods of the highest quality,beause people are buying goods on the basis ofdesire rather than need.

b) give your brand emotional quarities that match customer`s desires,thus creating and

selling dreams

Laurage A 1 what does market niche mean?

2 how much does it coat?

3 why don`t you sell it?

4 when must it be finished?

5 did you go to the fair last week?

6 is you boss coming tomorrow?

Skill

7.5 1 2 T 3 T 4

7.7 1 yes

2 it has increased by two percent

3 over 1.2 million

4 30,000

7.8 1 young Joo Chan

2 Korean

3 82 2 0735 8879

4 Friday 18th

UNIT8Vocabulary:

ExerciseA

1 estimate costs

2 forecast sales

3 do research

4 collect information

5 consider oprions

Exercise B

The most likely combinations are:

1 write a schedule, a plan , a report

2 rearrange a deadline , a meeting

3 meet a deadline

4 arrange a deadline, a schedule, a meeting

5 prepare a schedule , a budget a plan , a report6 keep winthin a deadline , a schedule , a budget


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7 implament a schedule , a budget , a plan, a report

C 1 meeting

2 budget

3 information4 options

5 rearch

6 report

7 costs

8 budget

9 schedult

10 deadline

11 sales

Listening

8.2 1 achieve

2 deadline

3 tasts

4 timetable

8.3 1 climb the highest mountain on each of the seven continents

2 reasons of sponsorship

3 communication with the people that Rebecca was climbing with

8.4 1 The weather

2 Ungoreseen change in the economic climate

3 step backReassess the situation

Redefine ones goal

4 knowing exactly what it is you want to achieve

Reading

1 h 2 e 3 g 4 f 5 b 6 a 7 c 8j 9 d 10 i

Language

Exercise B

1 c 2 a 3 b

Exercise c

1 hoping 2 expecting 3 planning

Skills

8.5 A a 6 b 1 c 5 d 4 e 2 f 3

B 1 clarfying

2 interrupting

3 clarifying

4 interrupting

5 clarifying


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Unit9 Managing People

Listening: good managers

A

1.observing understand the behaviour, the strengths and weaknesses of their staff

2. Listening learn about their staffs problems.

3. asking questions find out all the information they need to make the right decisions.

4. speaking communicate their objectives clearly to all their staff.

B

1. true 2.true 3.true 4. false 5. true

C

1.They mistakenly want them to be more forceful, to deal with problems logically, and to be

ambitious.

2. They ignore the background, education and cultural differences between themselves and their

staff.

3. Because they focus too much on their weaknesses, jump to conclusions too quickly and label

all local staff as the same.

Vocabulary: Verbs and prepositions

B

1c 2g 3e 4a 5b 6d 7f


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D

1 with

2 to

3 about

4 for

5 about

6 with

7 to

8 on

Reading: Managing across cutures

C

1.e 2.d 3.c 4.a 5.b

Language review: Reported speech

A

1 said

2 told

3 told

4 said

5 told

6 said


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Skill: Socialising and entertaining

Exercise B

1. Alexandra invites Rachel to have dinner at a restaurant with colleagues.

2. Rachel refuses politely.

Exercise C

kind of you

if you

mind

another time

D 9.6

1. What do people here like doing in their spare time?

2. What about you, Sven, what do you usually do after work? In the evenings?

3. How about you, Marta?

E 9.7

Sven showed Marta round Stockholm and took her for a meal.


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F

A4 b6 c5 d3 e1 f2

Unit C Revision

7 Marketing

Word partnarships

1 market leader -e

2 consumer goods -a

3 product launch -b

4 sales target -c

5 advertising budget -d

Questions

1 Which (or what) age group are in?

2 Do you have children?

3 how old are you ?

4 How much do you earn?

5 How many times a year do you go on holiday?

6 Do you usually go on holiday alone or with friends or your family?

7 When was your last holiday?

8 Where did you go?

9 Did you buy a package or arrange it yourselves?


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10 How did you travel?

11 How long did you go for?

12 What did you like and dilike most about the holiday?

8 Planning

Vocabulary 1b 2c 3a 4b 5a 6c 7b

Reading 1 to 2 true 3 the 4 to 5 is

Unit 10 Conflict

Reading: Negotiating across cultures

A

Article A (Russia)

1c 2a 3b

Article B (Germany)

1b 2c 3a

Article C (the US)

1b 2c 3a

Article D (Spain)

1c 2a 3b

B

1 the US


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2 Russia

3 Spain

4 the US

5 Russia

6 Germany

7 the US

8 Spain

9 Germany

10 Russia

Vocablary: Word building

C

1 impatient

2 creativ

3 unemotional

4 weak

5 strong

6 imformal

Skills: Negotiating: dealing with conflict

B 10.3


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1 To have five reserved parking spaces for staff on a : first come, first served basis. Explain

this expression.

2 She says its not a solution staff need somewhere to park.

3 The idea that the company will pay 30 percent of the cost of parking in the public car park.

C 10.3

1 understand, saying

2 hoe about, what if

3 possibility

4 could, might

D

1 Calming people down

2 Creating solutions

3 Creating Solutions

4 Creating Solutions

UNIT 11.New business

Vocabulary (Economic terms)

PART A

1.c 2.d 3.b 4.f 5.g 6.i 7.a 8.e 9.h 10.j

PART B

1. inflation rate

2. interest rate

3. exchange rate

4. GDP


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5. balance of trade

6. unemployment rate

7. foreign investment

8. tax incentives

9. government bureaucracy10. labour force

Listening (Starting new businesses)

PART A

1. confident

2. determined

3. research

4. competitors

5. service

6. backup

7. business

8. personal

Reading (Developing a new industry)

PART B

1. Microelectronics

2. Sicilian chairman of ST Microelectronics3. Europes largest microelectronics group and the sixth largest in the world

PART C

1. Silicon Valley both places have a good university which works with local business,

encouraging research

2. The EU (European Union), the Italian government and local organizations

3. The large number of highly-educated, unemployed young people, government and EU

incentives

PART D

1. transformed

2. competitive

3. ingredients

4. incentives

5. plant

6. facilities

7. exceeded


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Language review (Time clauses)

PART A

1.g 2.e 3.f 4.d 5.a 6.b 7.h 8.c

PART B

1. before / until

2. when / as soon as

3. when / before / after / as soon as

4. when / before / after / as soon as

5. when / while

PART C-D

1. before

2. as soon as

3. before

4. while

5. when

6. when

7. when

Skills (Dealing with numbers)

PART C

1. a) 1.2%

b) 1,258,0002. a) $1.8 billion

b) 18%

3. a) 1/3

b) 5,000

4. a) 0.5%

b) 2.8%

UNIT 12.Products

Vocabulary (Describing products)

PART B


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un- in- im-

unattractive

uneconomical

unfashionable

unreliable

uncomfortable

unpopular

inexpensive impractical

PART C

1. high-tech

2. hard-wearing

3. high-quality4. best-selling

5. long-lasting

6. well-made

PART E

1.c 2.e 3.g 4.b 5.d 6.a 7.f 8.h

Order: 7, 2, 5, 4, 3, 1, 8, 6

Listening (Best buys)

PART A

1. camera

2. train ticket to Brighton

3. speakers for a computer

4. Prada bag

5. tree

PART B

1. Memories of his travels and people he has met

2. The love of her life

3. Because he has bought speakers, he can play DVDs on his computer now.4. Because she considers the bag a timeless classic it is well-made and she uses it every day.

5. Build a tree house in the tree he bought for his sons birth.

Reading (Launching a new product)

PART B

1.b 2.d 3.c 4.e 5.a

PART C

1. true

2. false - Zespri Gold makes up only 10% of New Zealands kiwifruit production; the traditional


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green kiwifruit is New Zealands most important fruit export.

3. false The new variety is more attractive to Asian tastes.

4. false It is also being marketed in South Korea and Taiwan.

5. true

6. false He says it is exciting to have something different to sell.

PART D

1. launch

2. promote

3. annual

4. emphasise

5. regional manager

6. picked up

7. revenue

8. co-operatives

Language review (Passives)

PART B

1. The gold variety of the kiwifruit is planted worldwide.

2. These Renault cars are made in France.

3. The rice is grown in India.

4. The staff were asked for their opinions.5. My car is being repaired at the moment.

6. The missing file has been found.

7. This toy was made in Japan.

PART C

1. are developed

2. is modeled

3. is planned

4. are used

5. are arranged

6. are manufactured

7. is exported

8. are shipped

9. are packaged

10. are maintained

11. are respected

12. are not exploited

Skills (Presenting a product)

PART B1. attractive, stylish


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2. is made

3. tell you

4. comes

5. selling price

6. ideal7. special features

8. Another advantage

9. robust, elegant

10. meet the needs

UNIT D Revision

10 Conflict

Qualities

1. emotions

2. impatience

3. formality

4. weaknesses

5. enthusiasm

6. sympathy

7. creativity

8. calm

9. nervous10. consistency

11. strong

Reading

1. off

2. are

3.

4. of

5. the

Writing (Model answer)

Jessica,

The situation sounds terrible we had a similar situation in my company once. I don't think that

you and your colleagues should try to deal with Keith yourselves. That could lead to trouble. Is

there a manager above Lionel that you could go to see? Instead of talking about Keith directly, you

could suggest that some regular performance reviews of employees work would be useful. Thecompany will find out sooner or later that Keith is not productive and is just causing problems. Or


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am I being unrealistic?

Yours,

11 New Business

Economics terms

1.c 2.b 3.a 4.b 5.c 6.a 7.b 8.a 9.c 10.c

Time clauses

1.c 2.a 3.b 4.c 5.b 6.a 7.c

Writing (Model answer)

Euphoria is an investors dream. The economy is in a very good state: growth is high,

unemployment is low and inflation is under control.

There is an excellent labour force: school and university education is excellent, and managers and

workers are highly skilled.

The roads are very crowded: people and goods can be held up in traffic but, on the other hand,

train service, both for goods and passengers, are fast and cheap.

Some say that younger Euphorians are becoming lazy and too used to having money, but this is a

relatively small problem.

I do not hesitate to recommend Euphoria as an ideal country for a high-tech factory of the king

you are considering.

12 Products

Compounds

1. high-quality2. best-selling

3. long-lasting

4. hard-wearing

5. well-made

6. high-tech

Reading

1. contain contains

2. fill full

3. too to

4. economy economists

5. points point

Writing (Model answer: a product you liked)

Dear Sir or Madam

I recently bought a Weight Monitor at one of your stores. Im writing to tell you how good it is. I

eat a lot of business lunches with clients, and I have been able to control my weight much more

easily. Its easy to read the information the screen is very clean. I especially like the graphs that

show your weight over time they're very useful. 45 Euros is a good price for a product like this.Please let me know about any new models that you develop in the future.


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Yours Faithfully

Writing (Model answer: a product you didn't liked)

Dear Sir or Madam

I recently bought a Virtual Passenger(VP) in one of yours stores. Im a sales rep. I drive 100,000kilometers a year and I often feel bored or sleepy. I thought the VP would help me keep awake.

However, I soon found that the VP is very boring and its jokes are terrible. Once, when I almost

fell asleep, the alarm did not work. The Virtual Passenger is a useless product. Id be grateful if

you could send me a full refund.

Yours Faithfully

Key-market Leader Book2

Documents

Transcript of Key-market Leader Book2