Key Email Strategies for Magento Retailers

ACQUIRE ENGAGE

CONVERT

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AGENDA

Overview The Basics Acquire Retain/Engage Convert Conclusion

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3 TAKE AWAYS

• Choose the Right ESP

• Focus on the Basics: Blast Email, Behavioral Email Series

• Mobile Comes First

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OVERVIEW

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OVERVIEW

Email is the most important tool for merchants.

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% of Traffic Source / Medium Ecommerce Conversion Rate

50.4% Google / Organic 1.13%

20.0% Direct / None 1.76%

10.2% Google / CPC 3.59%

8.5% Email / Email 4.61%

2.3% Yahoo / Organic 1.4%

2.1% Bing / CPC 3.43%

1.9% Bing / Organic 1.81%

THE BASICS

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THE BASICS

• Find a Magento Friendly ESP

• Marketing Email Blast

• Behavioral Series Email

• Must be Responsive

• Consistent Resend Strategy

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ACQUIRE

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LIST GROWTH 9

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Pop-Up Can Increase

List Growth 100-300%

LIST GROWTH 10

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Promotions Provide

Incentive

RETAIN/ENGAGE

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BEHAVIORAL EMAIL SERIES

• Technical Integration Requirements

• Environment to Create Workflows & Rules

• Welcome Series

• Reactivation Series

• Abandoned Cart

• Post Purchase

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WELCOME SERIES 13

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Up to 33% of Email Revenue from Welcome

Series

REACTIVATION 14

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Increased Email Revenue 93%

in Year 1

PROMOTION 15

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CONVERT

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TECHNIQUES FOR INCREASED CONVERSION

• Use Testing—Determine What's Best for Your Customers - Day of Week

- Time of Day

- Subject Line

• Compare Mobile to Desktop Conversions

• Support Campaign with Relevant Landing Page

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CART ABANDONMENT 18

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75% Abandonment

Rate

10-20% Email

Revenue

RESPONSIVE DESIGN 19

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120% Increase in Mobile

Conversion Rate

BIRTHDAY CAMPAIGN 20

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Automated Birthday

Emails See 10x Higher

Conversion Rate

AVERAGE ORDER VALUE

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INCREASE AOV 22

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Targeting Past Purchase History

Increased AOV by 8%

CONCLUSION

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3 TAKE AWAYS

• Choose the Right ESP

• Focus on the Basics: Blast Email, Behavioral Email Series

• Mobile Comes First

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ABOUT SD 25

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•  An NYC-based agency that started in 1999

•  A full-service solutions boutique, capable of bringing a vision from concept to launch—and beyond

•  A team and a set of skills that help our clients achieve great things.

•  A unique place, where people and their projects excel, and everyone gets invited to dinner

•  Magento Gold Solutions Partner

ABOUT BRONTO 26

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•  Marketing Automation for Commerce

•  #1 Email Provider to the IR 1000

•  Locations: Durham, NC; New York, NY; Los Angeles, CA; London, UK; Sydney, AUS

•  Magento Gold Solutions Partner

THE TECHNOLOGY 27

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Bronto Marketing Platform

APPS

Commerce Connector Pop Up

Manager

CRM / POS

DataLoad

Coupon Manager

Socialite

Automation

Analytics

CRM

Messaging

Q&A

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CONTACT US 29

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Jon Klonsky jklonsky@somethingdigital.com

646.561.6600

58 W. 40th St. 7th Fl New York, NY 10018

SomethingDigital.com

Tim Dorris tim@bronto.com

917.454.8875

261 Madison Ave 9th Fl New York, NY 10016

Bronto.com