Key Elements of a Rights Management System

MODELS 10

1st-2nd November, 1999

IntellectualMultimediaPropertyRightsModel AndTerminology forUniversalReference

Background

• European Commission funded research project

• Part of the DGIII ESPRIT 1 programme1 European Strategic Programme in Information Technologies

• 3 years’ duration, starting December 1995

• Follows CITED project (Copyright in Transmitted Electronic Documents)

Background

• Widely regarded as the pioneer for strategic thinking on IPR-related issues

• Conducted high-profile consensus building and information gathering exercises

• Stimulated considerable interest in its business modelling and prototype development

Project Contributors

ALCS (project leaders)CISAC IFPIEUSIDIC (Assoc. of European Information Users & Providers)IMA (Interactive Multimedia Association)TELES GmbH (ISDN solutions)

Telia AB, Multimedia Division (Sweden)

BertelsmannBritish LibraryTagishDigiCashUniversity of Florence (Dept. of Electrical Engineering)Imperial College, LondonUniversity of Amsterdam (Institute for Information Law)MCPS-PRS Alliance

PARTNERSPARTNERSPARTNERSPARTNERS ASSOC. PARTNERSASSOC. PARTNERSASSOC. PARTNERSASSOC. PARTNERS

Objectives

To devise and recommend processesTo devise and recommend processes to protect and trade all types of intellectual property

To devise and recommend processes to protect and trade all types of intellectual property so that rights are respected

To devise and recommend processes to protect and trade all types of intellectual property so that rights are respected while the needs of individual users are met.

Processes• Creation identification

• Content Protection

• Digital payment systems

• Monitoring & tracking of usage

• Licensing transactions

• Legal acquisition and privacy

• Integrated ECMS (Electronic Copyright Management Systems)

Methodology

• Consensus building from SIGs

• IMPRIMATUR-staged Fora & Workshops• Integration with other projects (CIS, MPEG-4, and

other EC Projects)

Gather information on the impact of multimedia IPRs in four core sectors: Business, Technology,

Standards and Legal by:

Consensus Fora• Nov 96, London

Forum on Privacy, Liability and Consumer Rights

• May 97, StockholmForum on IPR business models and recommendations for ECMS functionality

• Oct 97, AmsterdamForum on Rights and Exceptions

• July 98, London Contracts, Copyright and the Internet• Nov 98, Munich Forum on Standardisation Processes

IntellectualMultimediaPropertyRightsModel AndTerminology forUniversalReference

IntellectualMultimediaPropertyRightsModel AndTerminology forUniversalReference

• Present complex business scenarios

• Represent multi-dimensional layers

• Separates ‘Actors’ and their ‘Roles’

• A tool to map ‘physical’ and ‘virtual’ environments

Why A Business Model?

Constructing The Business Model

• Define the different roles (or entities)

• Attributes

• Relationships

• Transactions

Creator Creation Provider Unique Number Issuer Rights Holder IPR Database

Media DistributorPurchaserBankCertification AuthorityMonitoring Service

Provider

Media DistributorPurchaserBankCertification AuthorityMonitoring Service

Provider

Business Model Roles

Business Model Attributes• The Bank must support electronic payment

transactions• International standard numbering conventions

can be embedded into digital creations to manage identification

• One ‘actor’ can play one or more roles• The model provides the flexibility to manage

licensing transactions between different roles

Business Model Transactions

• Distribution of Digital Creations

• Allocation of unique numbers to Creations

• Electronic payments

• Licensing transactions

• Reporting IPR information

• Certification keys

• Monitoring usage

Creator

UniqueNumberIssuer

Rightsholder

CreationProvider

MediaDistributor

Purchaser

IPRDatabase

MonitoringServiceProvider

CertificationAuthority

Crea

tion

Desc

riptio

n

Uniq

ue N

umbe

rValue

Cond

ition

al L

icen

ce

Appl

icat

ion

for L

icen

ce

Assignment of Rights

CreationCreation P D

Check PIdentity

Creation

Curre

nt R

ight

s ho

lder

and

Paym

ent d

etai

ls

Log

Value

Check MD

Authorisation

IPR Info

Check ID of M

D

Log

$

$ $ $ $

N

Legend:Imprint of Purchaser ID

Imprint of Media Distributor ID

Imprint of Unique Number

Role exchanges Value with Bank$

P

D

N

Valu

e

IPR Info

IPR Info

Presenting the Business Model

A short animated presentation on CD-ROM to illustrate the concept of the business model…...

The Demonstrator Trials

• Designed to demonstrate the trading of multimedia creations

• Supported by an ECMS architecture• Secure environment for e-commerce• Opportunity to ‘prototype’ online

licensing transactions• Current Trials examine literary works,

photographic images and music

Rights Society Structure

WorksDatabase

UsageProcessing

FinancialProcessing

RightsOwner

LicensingProcessing

UniqueNumberIssuer

CopyrightEnforce-

ment

Licensee

UsageData

Society CoreBusiness

Alternative Rights Society Structure

WorksDatabase

UsageProcessing

FinancialProcessing

RightsOwner

LicensingProcessing

UniqueNumberIssuer

CopyrightEnforce-

ment

Licensee

UsageData

Society CoreBusiness

TTPFoundation

Subcontract or Venture Capital

Work by WorkInterface

Rightswatch ?

Nat West, Wave Systems,

Vodafone

Key Elements of a Rights Management System

MODELS 10

1st-2nd November, 1999