Kevin r mullett, toolapalooza

TOOLAPALOOZA:

OVER 200AUDIO, VIDEO, & IMAGE TOOLSFOR SOCIAL MEDIA MARKETING

@KMULLETT #ISMConf

http://bit.ly/1aKdLuf

FOR THOSE WITH BOSSES

THAT WON’T LET YOU HAVE NICE THINGS

@KMULLETT #ISMConf


OUR GOAL IS TO

TO GARNER MORE ATTENTION IN A NOISE FILLED WORLD

@KMULLETT #ISMConf


THOSE WHO SUFFER

FROM O.P.C. SYNDROM DON’TSTAND OUT

@KMULLETT #ISMConf

CREDIT: VOLVO TRUCKS – THE EPIC SPLIT FEAT w JCVD


WE’LL TALK TOOLS AFTER

COPYRIGHT

@KMULLETT #ISMConf

» PUBLIC DOMAIN- PRE 1922 BUT…

» CREATIVE COMMONS» FAIR USE» SPECIAL EXCEPTIONS» STOCK

- ROYALTY-FREE- RIGHTS MANAGED


http://copyright.cornell.edu/resources/publicdomain.cfm

ONLY THE CREATOR CAN

SET COPYRIGHT

@KMULLETT #ISMConf

Photo by Jonathon Robson


THOU SHALT NOT

COPY IMAGES

@KMULLETT #ISMConf

RAISE YOUR RIGHT HAND, I (STATE YOUR NAME)…

http://www.picscout.com/about-us/faqs/

http://www.tineye.com/

https://chrome.google.com/webstore/detail/exif-viewer/degoicjbkidnmcfidnohffepopnhhpkk

https://chrome.google.com/webstore/detail/exif-viewer/degoicjbkidnmcfidnohffepopnhhpkk

http://www.picscout.com/about-us/faqs/

https://www.google.com/imghp

http://www.picscout.com/solutions/search/


http://bit.ly/1cR2IMT

http://bit.ly/1cR32uR

http://rawporter.com/

CHOOSE THE RIGHT

TOOLS

@KMULLETT #ISMConf

Smartphoneor tablet

Shotgun mic

Webcam

Mic input capable

Pro USB mic

Digital recorder

Headphones

http://voipcallrecording.com/

http://gopro.com/


“THE BEST CAMERA

IS THE ONE THAT’S WITH YOU.”Chase Jarvis

@KMULLETT #ISMConf


PODCASTING:

BE DIFFERENTSPEAK UP, BE HEARD, & ADD VALUE

@KMULLETT #ISMConf

http://soundcloud.com/

http://www.ipadio.com/

http://www.blogtalkradio.com/

http://dubbler.com/

http://www.spreaker.com/


http://www.podbean.com/

http://www.mp3tag.de/en/

http://www.pa-software.com/id3editor/

WITH AUDIO EDITING TOOLS

BLEEP THIS

BLEEPINGBLEEP

@KMULLETT #ISMConf


http://audacity.sourceforge.net/

http://www.chirbit.com/

http://www.amrplayer.com/

http://acondigital.com/products/acoustica-audio-editor/

http://www.audiotool.com/

https://chrome.google.com/webstore/detail/tunekitten-audio-editor/efcajnlomppabakoigpacgdjfaondpae

http://audio-joiner.com/

http://www.reaper.fm/

http://sourceforge.net/projects/waveshop/

http://www.wavosaur.com/

http://mp3gain.sourceforge.net/

http://www.mp3cutter.org/

http://123apps.io/

http://alternativeto.net/software/nero-waveeditor/about/

SETTING UP FOR

WEBINARS

@KMULLETT #ISMConf

Tablet (notes)

Webcam/mic(or pro mic)

Digital recorderRemote presenter

Smartphone

Glass of water(without ice)


http://www.gotomeeting.com/fec/webinar

http://www.anymeeting.com/

https://www.meetingburner.com/

http://www.readytalk.com/

STREAM YOUR KNOWLEDGE

AND WE’RE

LIVE IN THREE, TWO, …

@KMULLETT #ISMConf


http://bambuser.com/

http://www.google.com/+/learnmore/hangouts/?hl=en

http://www.justin.tv/

http://www.ustream.tv/

http://www.spreecast.com/

http://new.livestream.com/home

http://www.linqto.com/

https://helpouts.google.com/home

https://present.me/

https://www.liveninja.com/

GET OVER IT,

YOU ARE IN-PUBLICRIGHT NOW

@KMULLETT #ISMConf

CREDIT: PEOPLEOFWALMART.COMCREDIT: HUMANS OF NEW YORKCREDIT: ARTOFMANLINESS.COM


http://www.humansofnewyork.com/book

http://www.artofmanliness.com/2011/12/08/how-to-dress-for-a-job-interview/

DESKTOP EDITING & CAPTURE

SHOOT, EDIT, POSTVIDEO TOOLS

@KMULLETT #ISMConf

http://www.techsmith.com/jing.html

http://www.screenr.com/


http://www.apple.com/ios/imovie/

http://windows.microsoft.com/en-US/windows-live/movie-maker-get-started

http://camstudio.org/

http://www.techsmith.com/

http://www.techsmith.com/camtasia.html

http://www.wevideo.com/

http://camstudio.org/

http://www.screencast-o-matic.com/

STREAMING, PROGRESSIVE, HTML 5

WHERE

TO HOST IT

@KMULLETT #ISMConf

yoursite.com


http://www.vimeo.com/

http://www.youtube.com/

http://blip.tv/users/apply

http://www.dmcloud.net/en/

http://vzaar.com/

http://wistia.com/

http://aws.amazon.com/s3/

http://m.vid.ly/

http://www.apple.com/itunes/podcasts/specs.html

http://www.brightcove.com/en/online-video-platform

WORRY ABOUT

DEADLINESAFTER YOUAGREE ONOPPORTUNITIES

@KMULLETT #ISMConf


WHERE THEY ARE OR YOU WANT THEM TO BE

WHERE

TO POST IT

@KMULLETT #ISMConf

yoursite.com


http://www.vimeo.com/

http://www.youtube.com/

http://www.facebook.com/

https://plus.google.com/

http://www.keek.com/

http://blip.tv/users/apply

http://www.telly.com/

http://www.dailymotion.com/us

http://www.apple.com/itunes/podcasts/specs.html

http://www.ispot.tv/spot-channels

https://vine.co/

http://instagram.com/

http://qik.com/

https://socialcam.com/

http://www.klip.com/

http://www.tout.com/

WHY YOU SHOULD POST

MULTIPLE PLACES

@KMULLETT #ISMConf

Don’t forget to embed videos on your blog!


http://www.google.com/support/webmasters/bin/answer.py?answer=80472

BE PREPARED,

BE EFFICIENT

@KMULLETT #ISMConf

» TITLE (EPISODE/SHOW/EVENT NAME)» DESCRIPTION» TAGS/KEYWORDS» LINKS TO SUPPORTING ARTICLES» PARTICIPANT/SUBJECT NAMES» LOCATION/GEO» COPYRIGHT» EQUIPMENT


SIX SECOND VIDEO

MAY BE ENOUGHTO EXCITE AUDIENCES OR CAUSE A TRIP TO HR

@KMULLETT #ISMConf

*WARNING*


http://www.vineit.co/

https://vine.co/

https://github.com/esten/VineGifR

http://www.gifvine.co/

http://seenive.com/

http://www.vined.co/

http://simplymeasured.com/freebies/vine-analytics

http://www.vineviewer.co/

FIFTEEN SECONDS OR

COMPLETELY STILLSHOW A LIFESTYLE, ENTERTAIN, OR TELL A STORY

@KMULLETT #ISMConf

CREDIT: GOPRO


http://business.instagram.com/blog/tagged/brand_spotlight

http://statigr.am/

https://sumall.com/

https://stickygram.com/

http://printstagr.am/

http://beta.instastox.com/

http://followgram.me/

http://ink361.com/

http://www.phoozl.com/

http://www.flipagram.com/

http://instarepost.com/

http://www.pinterest.com/pin/143270831870111116/

YOUR STORY INCLUDES

EVENTS, INTERVIEWS, LIFE, BEHIND THE SCENES, STEP BY STEP/HOW TOs & SOLUTIONS

@KMULLETT #ISMConf


WHAT WILL YOUR

STORY BE

@KMULLETT #ISMConf

» STORYBOARD IDEAS» PLAN FOR B-ROLL» CREATE INTROS/OUTROS» USE A SERVICE IF NEEDED

PIXAR'S 22 RULES OF STORYTELLING--VISUALIZED


http://www.devilboyproductions.com/storyboard-video-template-free-download.htm

http://candidio.com/

http://www.fastcocreate.com/3018559/pixars-22-rules-of-storytelling-visualized

DON’T FORGET TO

CROSS CHANNELPROMOTE

@KMULLETT #ISMConf


CAN YOU HAVE TOO MANY

MISCELLANEOUS &

SPECIALTYVIDEO TOOLS

@KMULLETT #ISMConf


http://www.videolan.org/vlc/

http://www.microsoft.com/expression/service-packs/Encoder.aspx

http://www.powtoon.com/

http://www.convertfiles.com/

https://cloudconvert.org/

https://www.speechpad.com/

http://speakertext.com/

http://www.leadplayer.com/

http://viralvideochart.unrulymedia.com/source/vine?interval=all_time&items=100

http://www.wideo.co/

http://animoto.com/

http://www.digitalfilms.com/

http://goanimate.com/

http://www.muvizu.com/

https://tellagami.com/

IMAGERY, WHAT SHOULD

I MAKE

@KMULLETT #ISMConf


MAKING INFORMATION VISUAL

INFOGRAPHICS

CHARTS &MINDMAPS

@KMULLETT #ISMConf


http://www.easel.ly/

http://charts.hohli.com/

http://chartsbin.com/about/apply

http://www-958.ibm.com/software/data/cognos/manyeyes/page/create_visualization.html

http://visual.ly/

http://vizualize.me/

http://freemind.sourceforge.net/wiki/index.php/Download

https://www.vizify.com/

http://www.gliffy.com/

http://balsamiq.com/

http://infogr.am/

http://piktochart.com/

http://www.statsilk.com/

http://www.tableausoftware.com/public/community

http://creately.com/

http://timeline.knightlab.com/

http://www.dipity.com/

https://venngage.com/

http://datavisualization.ch/

BE INFORMATIVE,

START & CAUSE CONVERSATION,LESS PROMOTION, MORE PROBLEM SOLVING

@KMULLETT #ISMConf


IGNORE THE FIGHT,

FIX THE STUPID

@KMULLETT #ISMConf

AND SO MUCH MORE WITH IFTTT

PICTURESINSTEAD OFJUST LINKS


https://ifttt.com/

https://ifttt.com/recipes/131564

DON’T BLAME THE BOSS OR BUDGET

DESKTOP

PHOTOGRAPHY TOOLS

@KMULLETT #ISMConf


http://plus.google.com/

http://www.online-image-editor.com/

http://fotoflexer.com/

http://www.lunapic.com/

http://pixlr.com/

http://www.sumopaint.com/app/

http://www.picmonkey.com/

http://www.picfull.com/

http://www.fotor.com/

http://artandmobile.com/projects/tiltshift-generator/

http://picasa.google.com/

TAG & ANNOTATE

YOUR PHOTOS

@KMULLETT #ISMConf


http://www.thinglink.com/

https://stipple.com/

https://stipple.com/

http://www.thinglink.com/

http://tangelotags.com/

http://www.luminate.com/publisher/

http://www.tangeloimages.com/

PHOTOGRAPHY RULES

LIMITED D.O.F. &THE RULE OF THIRDS

@KMULLETT #ISMConf

EMBRACE THE FLOWER (MACRO) & GRID


TOOLS AID CREATIVITY, NOT REPLACE IT

DESKTOP

IMAGERY TOOLS

@KMULLETT #ISMConf


http://picasa.google.com/

http://www.gimp.org/

http://www.flickr.com/tools/

http://picasa2flickr.sourceforge.net/

http://inkscape.org/

http://kuler.adobe.com/

https://addons.mozilla.org/en-US/firefox/addon/fireshot/

http://url-cap.com/

http://clippingmagic.com/

http://gyazo.com/

http://www.serif.com/free-graphic-design-software/

http://www.creativedocs.net/

https://apps.facebook.com/picasauploader/

http://help.smugmug.com/customer/portal/articles/93283-how-do-i-upload-from-picasa-

http://vectormagic.com/

https://chrome.google.com/webstore/detail/screen-capture-by-google/cpngackimfmofbokmjmljamhdncknpmg?hl=en

SHAMELESS ATTENTION GRABBERS…FOR EMAIL

ALL HAIL

THE MAGICALANIMATED .GIF

@KMULLETT #ISMConf


http://www.giflike.com/

http://giphy.com/

http://gifyo.com/

http://www.reddit.com/

https://www.cinegif.com/

http://gyazo.com/

AND MAYBE A BIT STRANGE

DO SOMETHING

DIFFERENT

@KMULLETT #ISMConf


http://www.fmedda.com/en/home

http://www.boxshot3d.com/

http://patorjk.com/software/taag/

http://www.psykogif.com/

http://www.wordle.net/

http://www.tagxedo.com/

http://www.glassgiant.com/ascii/

http://www.imagechef.com/ic/word_mosaic/

http://extrazoom.com/

http://www.panoramio.com/

http://www.google.com/earth/

http://www.microangelo.us/

TEXT OVER IMAGES &

MEMES

@KMULLETT #ISMConf


http://shareasimage.com/

http://www.someecards.com/

http://memegenerator.net/

http://dropmeme.com/

http://knowyourmeme.com/

http://ismeme.com/

http://www.quickmeme.com/Batman-Slapping-Robin/

TELL A

VISUAL STORY

@KMULLETT #ISMConf


https://play.google.com/store/apps/details?id=com.motionone.photoshake&feature=search_result

https://play.google.com/store/apps/details?id=com.photobooth&feature=search_result

https://play.google.com/store/apps/details?id=com.roidapp.photogrid&feature=nav_result

@KMULLETT #ISMConf

BONUS SLIDE #1

CHEAT SHEETSTEMPLATES, AND X’s & Y’s FOR SOCIAL CHANNELS


http://www.cirrusabs.com/blog/twitter-profile-header-image-template-for-photoshop/

http://tentsocial.com/blog/bid/267887/The-Ridiculously-Exhaustive-Social-Media-Dimensions-Blueprint-INFOGRAPHIC

http://www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet/

http://hosting.ber-art.nl/the-social-media-spec-guide-an-infographic/

http://blog.sumall.com/journal/the-social-media-cheat-sheet-guide-2.html

@KMULLETT #ISMConf

BONUS SLIDE #2

MOBILE TOOLSFOR ANDROID & iOS


https://play.google.com/store/apps/details?id=com.littlephoto

https://play.google.com/store/apps/details?id=com.ohakado.exifviewx

https://play.google.com/store/apps/details?id=com.stepcase.labelbox

https://play.google.com/store/apps/details?id=com.niksoftware.snapseed

https://play.google.com/store/apps/details?id=com.ui.LapseIt

https://play.google.com/store/apps/details?id=com.sheado.stopmotion

https://play.google.com/store/apps/details?id=com.wheadon.photoenhance

https://play.google.com/store/apps/details?id=slide.cameraZoom

https://play.google.com/store/apps/details?id=com.almalence.opencam

https://play.google.com/store/apps/details?id=com.yamagoya.android.photoinfoeraser.activity

https://play.google.com/store/apps/details?id=com.appspot.swisscodemonkeys.paintfx

https://play.google.com/store/apps/details?id=com.iudesk.android.photo.editor

https://play.google.com/store/apps/details?id=com.pixlr.express

https://play.google.com/store/apps/details?id=pixlr.OMatic

https://play.google.com/store/apps/details?id=com.tagsforlikes.tagsforlikes

https://play.google.com/store/apps/details?id=com.aviary.android.feather

https://play.google.com/store/apps/details?id=com.listen5.gif

https://play.google.com/store/apps/details?id=com.photobooth

https://itunes.apple.com/us/app/over/id535811906

https://play.google.com/store/apps/details?id=slide.colorSplashFX

https://play.google.com/store/apps/details?id=com.cinemagram.main

https://itunes.apple.com/us/app/pic-jointer-picture-collage/id509987785?mt=8

https://itunes.apple.com/bm/app/after-photo-caption-text-beautiful/id640032822?mt=8

https://itunes.apple.com/us/app/slow-shutter-cam-long-exposure/id357404131

https://itunes.apple.com/us/app/pro-hdr/id347104281

https://itunes.apple.com/us/app/pic-o-gram-make-create-add/id657812563?mt=8

https://itunes.apple.com/us/app/photo-fx/id300630942

https://itunes.apple.com/us/app/noise-master/id489791020

@KMULLETT #ISMConf

BONUS SLIDE #3

AUTOMATIONAND SCHEDULING AREN’T THE SAME THING

http://mover.io/

https://kloudless.com/

http://wappwolf.com/

http://www.ibeam.it/

http://pipes.yahoo.com/pipes/

https://zapier.com/

https://cloudwork.com/

https://segment.io/


http://ifttt.com/

@KMULLETT #ISMConf

BONUS SLIDE #4

G+ SHARINGTHEY CHOSE TO DO IT THE HARD WAY

https://chrome.google.com/webstore/detail/do-share/oglhhmnmdocfhmhlekfdecokagmbchnf

http://socialba.com/


https://friendsplus.me/

http://magentariver.com/dash

BONUS SLIDE #5

WEIGH THE VALUEOF ALL OF YOUR MARKETING, NOT JUST SOCIAL

@KMULLETT #ISMConf

http://www.socialchorus.com/

http://www.piqora.com/


http://www.curalate.com/

http://www.talkwalker.com/

http://channelmeter.com/

http://www.sharedcount.com/

http://business.pinterest.com/analytics/

https://sumall.com/

http://www.tailwindapp.com/

http://www.octopin.com/

http://hellosociety.com/

http://tweetreach.com/

SOCIAL MEDIA

IS FREE TO USE, NOT FREE TO DO

@KMULLETT #ISMConf


THE HELP PHILOSOPHY

HUMANIZE YOUR MESSAGE

ENCOURAGE CONVERSATION

LISTEN FIRST

PROMOTE LESS

@KMULLETT #ISMConf


marketsnare.com

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KEVIN MULLETTDIRECTOR OF VISIBILITY &

SOCIAL MEDIA

@KMULLETT

bit.ly/aboutKM

TEXT “LIKE MARKETSNARE” TO 32665

ASK ME ABOUTCENTRALLY MANAGING A NETWORK OF DISTINCT WEBSITES AT A LOCAL LEVEL TO CAPTURE LOCAL VISIBILITY.

THANK YOU! PLEASE SHARE BY CLICKING »

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Kevin r mullett, toolapalooza

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