ATTENDANCE & REVENUE• FOUR CONSECUTIVE RECORD

YEARS.

• 16% INCREASE IN SALES REVENUE.• $112 MILLION IN 2008

VS. $130 MILLION IN 2011

• 12% INCREASE IN ATTENDANCE.• 2.4 MILLION IN 2008

VS. 2.9 MILLION IN 2011

• ACCOMPLISHED DURING THE WORSE RECESSION SINCE THE 1930’S.

ANNUAL MARKETING BUDGET• MANAGED AND DEVELOPED AN

ANNUAL MARKETING BUDGET OF OVER $14 MILLION

• CONSISTENTLY ENDING EACH YEAR OVER ESTABLISHED GOALS AND SIGNIFICANTLY UNDER BUDGETED EXPENSES

STRATEGIC DIRECTION

• ALL NINE NORTH AMERICA LOCATIONS KEPT SIGNIFICANTLY PROFITABLE.

• ARRESTED DOWNWARD TRENDS IN GEORGIA & FLORIDA LOCATIONS.

• COMPLETE FACILITY REDESIGN OF TORONTO LOCATION.

EMARKETING & COMMERCE• DEVELOPMENT OF NEW AWARD

WINNING WEBSITE & EDUCATIONAL SUPPORT SITE.

• INCREASED “FAN" DATABASE BY 116%.

• GREW ONLINE TICKET SALES VOLUME FROM 20% TO 70%.

EMARKETING & COMMERCE• DEVELOPMENT OF NEW B2B,

ETICKETING PORTAL AND MOBILE TICKETING SITE RESULTING IN 9% SALES GROWTH.

• CREATED NEW SOCIAL MEDIA DEPARTMENT ACHIEVING NEW PROMOTIONAL OBJECTIVES & REVENUE STREAMS.

NEW PRODUCT BRANDING• NEW BRANDING AFTER 25 YEARS

OF FRAGMENTATION.

• ESTABLISHED NEW COMPANYWIDE BRAND GUIDELINES.

• HIRED NEW COMPANYWIDE ADVERTISING/MARKETING AGENCY REPLACING FOUR REGIONAL AGENCIES AND GREATLY INCREASING EFFICIENCIES.

NEW PRODUCT LAUNCH• DEVELOPED THE SUCCESSFUL

NEW LAUNCH STRATEGY FOR A NEW SHOW AT ALL NINE LOCATIONS WHICH WOULD ELIMINATE DEEP DISCOUNTING.

• INSTRUMENTAL IN LAUNCH OF MEDIEVAL TIMES AS A VENUE FOR THE NATIONALLY SYNDICATED PROGRAM “CELEBRITY APPRENTICE”.

• CREATED NEW KIDS PROGRAM, “TRAIN TO BE A KNIGHT”