Kelley personal brand 03.27.13
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Transcript of Kelley personal brand 03.27.13
@BODZEWSKI
THE “YOU” BRAND
100+
8
Hired entry-level positions
Years from intern to VP
6/1 Different agencies/times looked for a job
Undergrad GPA2.7
Why Me?
@bodzewski
@bodzewski@bodzewski
@bodzewski
What is a brand?
@bodzewski
A brand is a promise.
@bodzewski
… exceptional quality and high expectations.
A Promise Of…
Experiences
@bodzewski
… polarizing passions and interests.
A Promise Of…
Values
@bodzewski
A Promise Of…
@bodzewski
Envy
… questionable decisions and risks.
A Promise Of…
Real Priorities
@bodzewski
Stay With Me…
@bodzewski
@bodzewski
Your Brand in Four Steps
@bodzewski
“What am I supposed to do when the club lights come on? It’s easy to be Puff, it’s harder
to be Sean.”- Coming Home, Diddy
@bodzewski
Step One: Define Your Promise
“What do I stand for? Oh what do I stand for? Most nights, I don't know.”
- Some Nights, Fun
@bodzewski
@bodzewski
Step One: Define Your Promise
It’s time to be honest- Strengths?- Weaknesses?- Passions?- Goals?
@bodzewski
Step Two: Refine Your Promise
@bodzewski
“Is that what you want, or is that what people expect of you?”
- Don Draper, Mad Men
@bodzewski
Step Two: Refine Your Promise
Your audience and their unmet needs- Boss- Family- Friends- Professors- Significant other
Know your passion
@bodzewski
Step Three: Communicate Your Promise
@bodzewski
“On Wednesdays we wear pink.”- Karen, Mean Girls
@bodzewski
Step Three: Communicate Your Promise
Perception is reality- Actions- Artifacts- Associates- Communica
tion
Know your passion
@bodzewski
Step Four: Live Your Promise
“Here we go back, this is the momentTonight is the night, we’ll fight till it’s over. So we
put our hands up like the ceiling can’t hold us.”- Can’t Hold Us, Macklemore
@bodzewski
Step Four: Live Your Promise
@bodzewski
There’s no end- Take risks- Fail- Learn- Adapt- Breathe
26@bodzewski
“I make an impact when others can’t or won’t.”- My promise
Tell me your promise
@bodzewski#220promise