Ke hoach quang cao zalo
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16-Jan-2017Category
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Transcript of Ke hoach quang cao zalo
K hoch qung co
CHY QUNG CO ZALOU IM
CHY QUNG CO ZALONHC IM
Vietnam Digital Landscape Q3/2015 by Moore Corporation(http://www.slideshare.net/digitalknowledge/vietnam-digital-landscape-q32015-by-moore-corporation/31-VIETNAMTOPOTTPLATFORMS31871201ZalobyAge181834355455503317LinebyAge16222327OthersSourceAccordingtoOTTVendors2015)
http://dinhphongmedia.com/Cach-Quang-cao-Zalo-hieu-qua-Zalo-Ads.htm,62
La tui ch yu s dng zalo t 18 34
Zalo ads khng target c s thch
Cc nhn hng chy ads trn zalo thng nh mass vo gii tr
(sticker, chi game nhn qu)
& AMOUNT SPENTTarget Audience
Women
Age: 30 55
Location: H Ni +10 km
Device: Ios, Android
Click: 50
CPC: 3,150 VND
Spent: 157,500 VND
Women
Age: 30 55
Location:
- H Ni +20 km
- Hi Phng +10 km
- Bc Ninh +10 km
- Vnh Phc +10 km
- H Nam +10 km
Device: Ios, Android
Click: 50
CPC: 2,380 VND
Spent: 119,000 VND
trn ZALO
I TH
Thmm vin Ph Xun ( 15,000 ngi quan tm)
- nh trc sau, Feedback ca khch hng
- Gii thiu cng ngh, chng trnh khuyn mi
Vin thm m Y Khoa Dr Hi L (29,000 ngi quan tm)
- Chng trnh khuyn mi
BV ThmM MEDIKA (8,000 ngi quan tm)
- Chng trnh khuyn mi
ca anh Sng
BO GI
cch tnh ph th c 2 cch 1 tnh cpc 3000/cpccch qun l tk th mnh thu 20% ph vi Hp ng t hn 50tr v 15% vi hpng trn 50trtron gi 3000/cpc th bn ko c xem tk m ch dc nhn bo co theo tuncn qun l tk th bn c th xem tk
Mt lt quan tm gi 6000/ lt(t v quan tm ny mnh c th chm li c)10,000 quan tm gi 60 tr trong 1 thng
Ni dung trn ZALO
Hng xy dng
Cung cp nhng bi chia s b quyt cng ngh, cng ngh, nh trc sau,
feedback ca khch hng, khuyn mi trn nht k (da vo content trn
facebook iu chnh ph hp vi zalo)
Gi broadcast n ngi dng quan tm cc bi PR hp dn, git gn
Thit k banner th hin promotion, gim gi cc gi sn phm
T vn trc tip vi khch hng, yu cu gi form ng k
Minigame
Cung cp nhng bi chia s b quyt chm sc da, cng ngh, nh trc sau,
feedback ca khch hng, khuyn mi trn nht k
(da vo content trn facebook iu chnh ph hp vi zalo)
Gi broadcast n ngi dng quan tm cc bi PR hp dn, git gn
http://adtima.vn/case-studies/lazada
Thit k banner th hin promotion, gim gi cc gi sn phm
T vn trc tip vi khch hng, yu cu gi form ng k
Minigame
http://adtima.vn/case-studies/sunsilk
