Ke hoach quang cao zalo

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Transcript of Ke hoach quang cao zalo

  • K hoch qung co

  • CHY QUNG CO ZALOU IM

  • CHY QUNG CO ZALONHC IM

  • Vietnam Digital Landscape Q3/2015 by Moore Corporation(http://www.slideshare.net/digitalknowledge/vietnam-digital-landscape-q32015-by-moore-corporation/31-VIETNAMTOPOTTPLATFORMS31871201ZalobyAge181834355455503317LinebyAge16222327OthersSourceAccordingtoOTTVendors2015)

  • http://dinhphongmedia.com/Cach-Quang-cao-Zalo-hieu-qua-Zalo-Ads.htm,62

  • La tui ch yu s dng zalo t 18 34

    Zalo ads khng target c s thch

    Cc nhn hng chy ads trn zalo thng nh mass vo gii tr

    (sticker, chi game nhn qu)

  • & AMOUNT SPENTTarget Audience

  • Women

    Age: 30 55

    Location: H Ni +10 km

    Device: Ios, Android

    Click: 50

    CPC: 3,150 VND

    Spent: 157,500 VND

  • Women

    Age: 30 55

    Location:

    - H Ni +20 km

    - Hi Phng +10 km

    - Bc Ninh +10 km

    - Vnh Phc +10 km

    - H Nam +10 km

    Device: Ios, Android

    Click: 50

    CPC: 2,380 VND

    Spent: 119,000 VND

  • trn ZALO

    I TH

  • Thmm vin Ph Xun ( 15,000 ngi quan tm)

    - nh trc sau, Feedback ca khch hng

    - Gii thiu cng ngh, chng trnh khuyn mi

    Vin thm m Y Khoa Dr Hi L (29,000 ngi quan tm)

    - Chng trnh khuyn mi

    BV ThmM MEDIKA (8,000 ngi quan tm)

    - Chng trnh khuyn mi

  • ca anh Sng

    BO GI

  • cch tnh ph th c 2 cch 1 tnh cpc 3000/cpccch qun l tk th mnh thu 20% ph vi Hp ng t hn 50tr v 15% vi hpng trn 50trtron gi 3000/cpc th bn ko c xem tk m ch dc nhn bo co theo tuncn qun l tk th bn c th xem tk

    Mt lt quan tm gi 6000/ lt(t v quan tm ny mnh c th chm li c)10,000 quan tm gi 60 tr trong 1 thng

  • Ni dung trn ZALO

    Hng xy dng

  • Cung cp nhng bi chia s b quyt cng ngh, cng ngh, nh trc sau,

    feedback ca khch hng, khuyn mi trn nht k (da vo content trn

    facebook iu chnh ph hp vi zalo)

    Gi broadcast n ngi dng quan tm cc bi PR hp dn, git gn

    Thit k banner th hin promotion, gim gi cc gi sn phm

    T vn trc tip vi khch hng, yu cu gi form ng k

    Minigame

  • Cung cp nhng bi chia s b quyt chm sc da, cng ngh, nh trc sau,

    feedback ca khch hng, khuyn mi trn nht k

    (da vo content trn facebook iu chnh ph hp vi zalo)

  • Gi broadcast n ngi dng quan tm cc bi PR hp dn, git gn

  • http://adtima.vn/case-studies/lazada

    Thit k banner th hin promotion, gim gi cc gi sn phm

  • T vn trc tip vi khch hng, yu cu gi form ng k

  • Minigame

    http://adtima.vn/case-studies/sunsilk