Kaustubh Tiwari BITS Pilani Case Study: Disney (Modified)

CASE STUDYOn

DISNEY

The Timeline

Disneythrough the ages!

DISNEY THROUGH THE AGES:

The Elegant Timeline

The Elegant Timeline

The BusinessSegments

DISNEY: BUSINESS

SEGMENTS

A. Studio Entertainment:Films, Recording labels

&Theatrical Performances.

DISNEY: BUSINESS

SEGMENTS

B. Consumer Products:Selling all Disney – Branded

products.

DISNEY: BUSINESS

SEGMENTS

Disney’s theme parks, cruise lines & other travel assets.

C. Parks and Resorts:

DISNEY: BUSINESS

SEGMENTS

Disney’s TV networks: like ESPN sports channel; ABC

channel etc.

D. Media Networks:

DISNEY: BUSINESS

SEGMENTS

The Exclusive Disney Interactive !

E. The Disney Channel:

MARKETING

STRATEGY

The

Amazing !

1. The Do It Well Mantra

2. Connect to Customers• •

•

3. Every detail is important !

The range of Disney’s business is broader thanArnold’s shoulders !!!

4. Broad business range.

5. BeingSmart

SmartAcquisition

6. We are TechSavvy ! •

•

•

•

And Finally !!!

THE

Analysis

But the nation wants

to know..The

Challenges

Disney’s Challenges

SUMMARY

Timeline Business Segments Marketing Strategies

SWOT Analysis Challenges

Marketing