Kaustubh tiwari bits_pilani_disneycasestudy
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Transcript of Kaustubh tiwari bits_pilani_disneycasestudy
CASE STUDY
DISNEY
THE
TIMELINE
DISNEY THROUGH THE AGES:
The Elegant Timeline
The Elegant Timeline
THE
SEGMENTS
DISNEY: BUSINESS SEGMENTS
Five major business segments:A. Studio Entertainment:B. Parks and Resorts:
Films, Recording labels &Theatrical Performances.
Disney’s theme parks, cruise lines & other travel assets.
DISNEY: BUSINESS SEGMENTS
C. Consumer Products:D. Media Networks:E. The Disney Channel:
Selling all Disney – Branded products.
Disney’s TV networks: ESPN, ABC etc.
The Exclusive Disney Interactive !
MARKETING
STRATEGY
A. The Do It Well Mantra
B. Connect to Customers•
•
C.Every detail is important !
D.Broad business range.
E.“Smart”
F.We are TechSavvy !
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And Finally !!!
THE
SWOT
Analysis
Disney’s Challenges
Disney’s Challenges
SUMMARY
Timeline Business Segments Marketing Strategies
Marketing Strategies SWOT Analysis Challenges