kathy Klotz-Guest: Every company is a Storytelling Company
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Transcript of kathy Klotz-Guest: Every company is a Storytelling Company
![Page 1: kathy Klotz-Guest: Every company is a Storytelling Company](https://reader033.fdocuments.net/reader033/viewer/2022051720/58ee64af1a28ab6a318b46ad/html5/thumbnails/1.jpg)
All rights reserved. 2016
Every Company is a
Storytelling Company
Author, “Stop Boring Me!”℠
Keepingithuman.com
@kathyklotzguest (Twitter)
@klotzguest (Instagram)
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All rights reserved. 2016K e e p i n g i t h u m a n . c o m
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Storytelling is meaning
K e e p i n g i t h u m a n . c o m
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All rights reserved. 2016
Reality
Every 2 years, data doubles
Brain scans visuals faster than text
Feeling first, than we rationalize
Stories remembered 22X than facts
Create meaning, not just data
K e e p i n g i t h u m a n . c o m
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All rights reserved. 2016All rights reserved. 2016
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Random ‘Facts of Violence’
K e e p i n g i t h u m a n . c o m
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Not about the transaction
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All rights reserved. 2016 @kathyklotzguest
Hope
How will you make professional and personal lives better?
K e e p i n g i t h u m a n . c o m
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Story Drives Visuals
What’s
YOUR
Story?
K e e p i n g i t h u m a n . c o m
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What Matters
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Shared Experiences
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K e e p i n g i t h u m a n . c o m
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The ‘We’
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K e e p i n g i t h u m a n . c o m
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Empathy
@kathyklotzguestAll rights reserved. 2016K e e p i n g i t h u m a n . c o m
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Playfulness
K e e p i n g i t h u m a n . c o m
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All rights reserved. 2016
All rights reserved. Kathy Klotz-Guest. 2016K e e p i n g i t h u m a n . c o m
All rights reserved. 2016
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Collaborative Storytelling
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@kathyklotzguest
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Make Your Partner Look Good
All rights reserved. 2016 @kathyklotzguestK e e p i n g i t h u m a n . c o m
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You ARE a Storytelling Company
Story
Empathy & Hope
Playfulness
Create the ‘We’
Make Others Look Good
Collaborate
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K e e p i n g i t h u m a n . c o m
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K e e p i n g i t h u m a n . c o m
Be a Dopamine Dealer
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All rights reserved. 2016K e e p i n g i t h u m a n . c o m
You are not boring.
So your content shouldn’t be.
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Kathy [email protected]@kathyklotzguest
Keeping In Touch!
K e e p i n g i t h u m a n . c o m
Thank You!
All rights reserved. 2016
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All rights reserved. 2016
K e e p i n g i t h u m a n . c o m
One Final Thing… Hold up your sign!
#myVSI
@kathyklotzguest
@ViStoInst
#Stopboringmebook