Kathy Casso, VP Corporate Social Responsibility
17
Kathy Casso, VP Corporate Social Responsibility
description
Kathy Casso, VP Corporate Social Responsibility. Alcohol Responsibility. 1914. Alcohol Responsibility. More than 30 years of commitment. Partners. Government. Experts and Coalitions. College Focused Groups. Mid-Atlantic DUI Conference. Alcohol Responsibility. - PowerPoint PPT Presentation
Transcript of Kathy Casso, VP Corporate Social Responsibility
Kathy Casso, VP Corporate Social Responsibility
Alcohol Responsibility
1914
Alcohol ResponsibilityMore than 30 years of commitment
Partners
Mid-Atlantic DUI Conference
Government Experts and Coalitions College Focused Groups
Alcohol Responsibility
Anheuser-Busch and our wholesalershave invested more than$930 million since 1982
Drunk Driving Prevention
Anheuser-Busch is opposed to drunk driving,and we believe it is 100% preventable.
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
150 markets600+ radio stations
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
2 Weeks50 Markets
100+ Radio Stations
Drunk Driving Prevention Efforts
• Reached hundreds of millions of adults annually with our advertising and programs
• Inspired 141 million American adults to be or use a designated driver
• Provided more than 2.1 million safe rides home
• Trained 515,000 servers and bartenders
Drunk Driving Prevention Results
Source: NHTSA
Thank you
