Kamikaze Bhushanpatil Triple Blitz 1

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    Sustainability Matrix

    Customers

    Investorgroups

    Employees

    Suppliers

    Unions

    Communities

    Media

    NGO

    Govt

    Universities

    Shareholder value

    Unsustainable

    (Valuetransfer)

    Unsustainable

    (Lose/lose)

    Unsustainable

    (ValueTransfer)

    Sustainable

    Stakeholder

    Currently Company lies inUpper left Quadrant and it

    poses risk to the future of

    business.

    The Solution lies in shifting to

    Upper Right corner.

    Stakeholders can be defined as the

    entities who can help or hurtorganization Growth.

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    Counter Strategy Advertisement and publication

    about company initiatives andwater savings.

    Publish rigorous Corporate plan toshow commitment towards local

    problem highlighting1.Mission H2O

    2.AgriTech Program

    3.Employment opportunities

    Village people meetings toconvey the message.

    Meeting with concerned NGOsand Tie up with those NGOs toscale up the Mission H2O andAgriTech

    Problems Specified:

    NGOs raise issue of

    declining groundwater level

    in locality.

    Difficult to agriculture due

    to lesser groundwater.People moving to other

    nearby villages.

    Tin and plastic packaging

    and associated

    environmental degradation.

    Green Marketing Strategy with

    New USP. For ex.

    Helping to make earth a better

    living place

    Awareness campaign through

    the same USP.

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    Cradle-to-Cradle Approach for

    Packaging

    Extractionof raw

    material

    Manu. and

    processing

    Packaging

    Transportation andMarketing

    Use of

    Products

    Waste

    PackagingRecycle

    10:1 Schemes to foster Waste

    Collection and Recycling

    1. Give 10 empty tin cans and

    Get 1 soft drink FREE.

    2. Give 10 empty plastic bottles

    and Get 1 FREE.3. Give 10 empty packs and Get

    Money of1 soft Drinks to

    encourage waste collection

    agencies.

    4. Off-site Recycling- Recycling at

    local recycling agency and useof recycled bottles

    5. Incentives to recycling agency

    and supply chain

    partners(shopkeepers) to

    collect empty packages.

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    Green teamto reduce

    carbon andwater

    footprints

    Water efficiency

    Packagingimprovements

    WasteMinimization

    IT-EMSimplementation

    over supplychain

    Incentives for excellent

    green projects in terms ofmoney e.g.5k to 10k

    monthly bonus based on

    savings and impacts.

    Green Team Functioning1. Environmental Audit

    2. Mission and Planning3. Implementation Phase

    - Source reduction

    -Good Housekeeping

    -Process changes

    -Recycling onsite/offsite

    -Product Modification

    4. Monitoring and review-Monthly review of project

    results and corrective

    actions

    -Monthly discussion about

    new green projects

    5. Documentation

    Tie up with

    educational

    institutions

    Projects

    including

    expertise of

    vendors

    Monitoring

    equipment,

    Laboratory

    investment

    Cross

    functional

    participation

    Green Team- For effective Operational waste minimization

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    Improving Operational efficiency

    Cleaner Production OpportunityAssessment

    Water and Energy Audit

    Energy Issues e.g. Insulation

    Leakage of steam, Power utility

    factors, Steam losses

    Water Issues e.g. water leakage,

    water consumption in floor

    washing, open cooling cycles,

    Water leakages etc.

    Cleaner Production Techniques

    Good Housekeeping

    e.g. water overflow, faulty valves

    Technology Change

    e.g. New technology, piping changes

    Better process control

    e.g. temp controller

    On site recycling

    Recycling at process level

    Cost/Benefit Analysis: It will includecost of installation, corresponding

    (water/energy) savings, Annualsavings (Rs.), Projected payback etc.

    ImplementationPhase

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    Cool-It Corporate Plan

    Mission H20

    1. Watershed and rainwater harvesting Program in villages

    2. Company Water footprint data disclosure

    3. Employment to village people through developmentprogram

    AgriTech - A Sustainable agriculture Mission

    1. Water saving techniques and direct seeding technology

    2. Water reuse and sustainable crops

    3. Sustainable agriculture Fund

    Public Awareness Program with new USP

    1. Awareness about Eco-labeling

    2. Awareness about waste disposal

    3. Quarterly newsletter to promote company activities

    Employment will

    be created for

    village people

    under Mission

    H2O and

    Sustainableagriculture

    Mission as the

    same human

    resource will be

    used in watershed

    and Rainwaterharvesting

    program to assist

    their current

    livelihood and

    future one.

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    AGRITECH PROGRAM- Sustainable Farming

    Sustainable describes farming systems that are "capable of maintaining their productivity and

    usefulness to society indefinitely. Such systems... must be resource-conserving, socially

    supportive, commercially competitive, and environmentally sound." [John Ikerd, as quoted by

    Richard Duesterhaus in "Sustainability's Promise,"Journal of Soil and Water Conservation .

    Environm

    ental

    Cycles nutrients back into the soil

    Organic Beef and Poultry Production

    Make efficient use of natural resources

    Economic

    Reduces Input

    Increases farm income

    Sustain the economic viability of farmoperations

    Social

    Promote healthy family and social values

    Enhance the quality of life for farmersand society as a whole

    Biodyna

    mic

    Organic

    Farming

    Perma-

    culture

    Agroecological Systems

    DirectSeeding

    Low-input

    ADVANTAGES METHODS

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    Mission H2OCost Implications (approximation)

    Cost of setting up 1 rainwater

    harvesting facility (in Rs.) 6,97,674.00

    Cost of 10 such facilities (in Rs.) 69,76,744.00

    Total Water Consumption (litres) 4,00,00,00,000

    Water Cessper kilo litre 0.2

    Total Cess (in Rs.) 8,00,000.00

    Catchment or roof area (sq. m) 25000

    amount of rain (inches) 18collection efficiency (%) 75

    Rain water harvest (in litres) 3429000

    Total Savings for 10 Plants (per day) 6858

    Break Even Point (in years) 2.7

    Rain Water Harvesting (RWH)

    Watershed Development

    RWH structures & Check dams

    Employment Opportunities

    Groundwater recharge

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    Periodic documentation and Review

    Sample Operational Data

    sheet for Monitoring of

    Water footprint

    The green teams will

    prepare such kind of data

    sheet to reveal the

    performance and it will be

    evaluated with it.

    In the same way step by

    step measures will be taken

    to reduce carbon footprints

    Water Consumption

    Sources Contribution %contribution Target

    Groundwater % Reduction

    Water from Municipal % Reduction

    Contribution of newly

    created water resource

    i.e.rainwater harvesting %Increase

    Measures Taken

    Sr.No. Counter Measures Cost Impact

    1 Improved boiler effeciency

    2 Installation of pressure reglators

    3

    Installation of in-process water meters to

    monitor process consumption

    4

    Installation of ON/OFF spray Nozzles to

    reduce water consumption for floor

    washing.

    5 Steam condensate recovery technique

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    Cost Implications

    30%

    40%

    20%

    10%

    Investment Percentage

    Mission H2O

    Sustainable

    Agriculture

    Green

    marketingOther CSR

    Initiatives

    7-8% ofAnnual profit is dedicated towards allcorporate plans: The breakup of cost (7-8% of profit

    share investment) is as follows:

    10:1 Scheme:

    Cost Saving in

    packaging willoffset the losses

    due to 10:1scheme

    and also it will help

    as powerful

    marketing tool

    (Green Marketingas well as soft

    drinks Marketing)