Kamikaze Bhushanpatil Triple Blitz 1
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Transcript of Kamikaze Bhushanpatil Triple Blitz 1
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Sustainability Matrix
Customers
Investorgroups
Employees
Suppliers
Unions
Communities
Media
NGO
Govt
Universities
Shareholder value
Unsustainable
(Valuetransfer)
Unsustainable
(Lose/lose)
Unsustainable
(ValueTransfer)
Sustainable
Stakeholder
Currently Company lies inUpper left Quadrant and it
poses risk to the future of
business.
The Solution lies in shifting to
Upper Right corner.
Stakeholders can be defined as the
entities who can help or hurtorganization Growth.
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Counter Strategy Advertisement and publication
about company initiatives andwater savings.
Publish rigorous Corporate plan toshow commitment towards local
problem highlighting1.Mission H2O
2.AgriTech Program
3.Employment opportunities
Village people meetings toconvey the message.
Meeting with concerned NGOsand Tie up with those NGOs toscale up the Mission H2O andAgriTech
Problems Specified:
NGOs raise issue of
declining groundwater level
in locality.
Difficult to agriculture due
to lesser groundwater.People moving to other
nearby villages.
Tin and plastic packaging
and associated
environmental degradation.
Green Marketing Strategy with
New USP. For ex.
Helping to make earth a better
living place
Awareness campaign through
the same USP.
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Cradle-to-Cradle Approach for
Packaging
Extractionof raw
material
Manu. and
processing
Packaging
Transportation andMarketing
Use of
Products
Waste
PackagingRecycle
10:1 Schemes to foster Waste
Collection and Recycling
1. Give 10 empty tin cans and
Get 1 soft drink FREE.
2. Give 10 empty plastic bottles
and Get 1 FREE.3. Give 10 empty packs and Get
Money of1 soft Drinks to
encourage waste collection
agencies.
4. Off-site Recycling- Recycling at
local recycling agency and useof recycled bottles
5. Incentives to recycling agency
and supply chain
partners(shopkeepers) to
collect empty packages.
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Green teamto reduce
carbon andwater
footprints
Water efficiency
Packagingimprovements
WasteMinimization
IT-EMSimplementation
over supplychain
Incentives for excellent
green projects in terms ofmoney e.g.5k to 10k
monthly bonus based on
savings and impacts.
Green Team Functioning1. Environmental Audit
2. Mission and Planning3. Implementation Phase
- Source reduction
-Good Housekeeping
-Process changes
-Recycling onsite/offsite
-Product Modification
4. Monitoring and review-Monthly review of project
results and corrective
actions
-Monthly discussion about
new green projects
5. Documentation
Tie up with
educational
institutions
Projects
including
expertise of
vendors
Monitoring
equipment,
Laboratory
investment
Cross
functional
participation
Green Team- For effective Operational waste minimization
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Improving Operational efficiency
Cleaner Production OpportunityAssessment
Water and Energy Audit
Energy Issues e.g. Insulation
Leakage of steam, Power utility
factors, Steam losses
Water Issues e.g. water leakage,
water consumption in floor
washing, open cooling cycles,
Water leakages etc.
Cleaner Production Techniques
Good Housekeeping
e.g. water overflow, faulty valves
Technology Change
e.g. New technology, piping changes
Better process control
e.g. temp controller
On site recycling
Recycling at process level
Cost/Benefit Analysis: It will includecost of installation, corresponding
(water/energy) savings, Annualsavings (Rs.), Projected payback etc.
ImplementationPhase
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Cool-It Corporate Plan
Mission H20
1. Watershed and rainwater harvesting Program in villages
2. Company Water footprint data disclosure
3. Employment to village people through developmentprogram
AgriTech - A Sustainable agriculture Mission
1. Water saving techniques and direct seeding technology
2. Water reuse and sustainable crops
3. Sustainable agriculture Fund
Public Awareness Program with new USP
1. Awareness about Eco-labeling
2. Awareness about waste disposal
3. Quarterly newsletter to promote company activities
Employment will
be created for
village people
under Mission
H2O and
Sustainableagriculture
Mission as the
same human
resource will be
used in watershed
and Rainwaterharvesting
program to assist
their current
livelihood and
future one.
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AGRITECH PROGRAM- Sustainable Farming
Sustainable describes farming systems that are "capable of maintaining their productivity and
usefulness to society indefinitely. Such systems... must be resource-conserving, socially
supportive, commercially competitive, and environmentally sound." [John Ikerd, as quoted by
Richard Duesterhaus in "Sustainability's Promise,"Journal of Soil and Water Conservation .
Environm
ental
Cycles nutrients back into the soil
Organic Beef and Poultry Production
Make efficient use of natural resources
Economic
Reduces Input
Increases farm income
Sustain the economic viability of farmoperations
Social
Promote healthy family and social values
Enhance the quality of life for farmersand society as a whole
Biodyna
mic
Organic
Farming
Perma-
culture
Agroecological Systems
DirectSeeding
Low-input
ADVANTAGES METHODS
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Mission H2OCost Implications (approximation)
Cost of setting up 1 rainwater
harvesting facility (in Rs.) 6,97,674.00
Cost of 10 such facilities (in Rs.) 69,76,744.00
Total Water Consumption (litres) 4,00,00,00,000
Water Cessper kilo litre 0.2
Total Cess (in Rs.) 8,00,000.00
Catchment or roof area (sq. m) 25000
amount of rain (inches) 18collection efficiency (%) 75
Rain water harvest (in litres) 3429000
Total Savings for 10 Plants (per day) 6858
Break Even Point (in years) 2.7
Rain Water Harvesting (RWH)
Watershed Development
RWH structures & Check dams
Employment Opportunities
Groundwater recharge
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Periodic documentation and Review
Sample Operational Data
sheet for Monitoring of
Water footprint
The green teams will
prepare such kind of data
sheet to reveal the
performance and it will be
evaluated with it.
In the same way step by
step measures will be taken
to reduce carbon footprints
Water Consumption
Sources Contribution %contribution Target
Groundwater % Reduction
Water from Municipal % Reduction
Contribution of newly
created water resource
i.e.rainwater harvesting %Increase
Measures Taken
Sr.No. Counter Measures Cost Impact
1 Improved boiler effeciency
2 Installation of pressure reglators
3
Installation of in-process water meters to
monitor process consumption
4
Installation of ON/OFF spray Nozzles to
reduce water consumption for floor
washing.
5 Steam condensate recovery technique
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Cost Implications
30%
40%
20%
10%
Investment Percentage
Mission H2O
Sustainable
Agriculture
Green
marketingOther CSR
Initiatives
7-8% ofAnnual profit is dedicated towards allcorporate plans: The breakup of cost (7-8% of profit
share investment) is as follows:
10:1 Scheme:
Cost Saving in
packaging willoffset the losses
due to 10:1scheme
and also it will help
as powerful
marketing tool
(Green Marketingas well as soft
drinks Marketing)