Kachingle presentation at Social Bar Meeting Berlin June 1, 2010
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www.kachingle.com www.kachingle.com | [email protected] 9/22/09 9:43pm PST Cynthia Typaldos, Founder The Social Payment Platform for Online Content & Services in the World of “FREE” Social Bar, Berlin June 1, 2010
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Transcript of Kachingle presentation at Social Bar Meeting Berlin June 1, 2010
www.kachingle.com www.kachingle.com | [email protected]
9/22/09 9:43pm PST
Cynthia Typaldos, Founder
The Social Payment Platform for Online Content & Services
in the World of “FREE”
Social Bar, BerlinJune 1, 2010
www.kachingle.com
What will it take for Social Payments to succeed?
user-centric no “mental transaction costs” tap into existing social networks financial transparency fun, entertaining, like a game
These are Kachingle’s Guiding Principles!
www.kachingle.com
To build an online persona, achieve recognition, gain status …
Why would People Pay for FREE content?
…. and to support a “voice”
www.kachingle.com
What is Kachingle?
Tipping
Micropayments
Subscriptions
Kachingle
www.kachingle.com
Via the medallion, sign up for a Kachingle account and commit to a $5/month withdrawal from a Paypal accountWhenever you encounter a Kachingle-enabled site, that you like and want to support, mouse over the Kachingle medallion and just click “Kachingle this website”, onceAt the end of each month, your contribution is shared among all sites that you “kachingled” during the period based on number of daily-visits to each kachingled site
The Consumer Side of Kachingling
www.kachingle.com
● ____ __ ____ _____ ________ _____● Click to edit Master subtitle style
Site Owners just add a Kachingle medallion to their
site
www.kachingle.com
The Kachingle Medallion
… when one decides to kachingle a site
Before After
www.kachingle.com
Push status updates through microblogging sites(e.g. Twitter and Facebook status integration)
Additional Planned social media applications:Facebook app for comparing your contributions to friends and expressing your valuesiPhone app:
Live access to statisticsCompare your behavior to others
Social Media Integration
www.kachingle.com
Carta:Now at 201.48
March 17th, 2010:
Kachingle makes
first “social cents”
payments
“My blog earned $65.08 via
crowdfunding!” – Steve Outing
Now at $136.03
www.kachingle.com
con
sum
er/ u
ser
pro
du
cer
Wh
ose
val
ue
syst
em i
s ap
pli
ed?
Ease of use (reduction in “mental transaction costs”)
difficult effortless
Micropayments
Decide each time At price set by producer No financial limits Encourages copycat sites (e.g. music
biz) Creates barriers for viral & social
behaviors
Kachingle, business model of choice for the world of “FREE”
Decide each time At a price explicitly set by user No financial limits Co-exists with advertising Enables viral & social behaviors
Tipping
Subscriptions Decide once (for each subscription) At price set by producer No financial limits Encourages copycat sites (e.g. music
biz) Creates barriers for viral & social
behaviors
Kachingling (crowdfunding)
Decide once (for everything) At a price implicitly set by user
(equitably distributed) Financial limits (bounded total $) Co-exists with advertising Enables viral & social behaviors Social recognition & association
www.kachingle.com
For most news/content sites, advertising-based business models are not enough to pay the bills.
Problem to Solve
www.kachingle.com
Paywalls and moving content
to iPhone, Kindle or iPad
are just plugging holes
in the dike…
www.kachingle.com
COMPLETE Financial Transparency
Necessary Counterpart to Altruism to build TrustEvery operation is recorded and can be tracked downConsumer’s Payment page shows sites that received part of the $5 contributionSites see the same page and know how much money they are supposed to get
www.kachingle.com
Newspapers
Magazines
Books
Music
Photos, Images, Art
Video, TV, Movies
We now live in the world of “FREE”!
FREE!
$, €, ¥Before
Now
Anything that can be digitized will be “napsterized”
www.kachingle.com
More choices sound great BUT…
“Why more is less”
— Barry Schwartz
http://www.shirky.com/writings/fame_vs_fortune.html
www.kachingle.com
Micropayments sound great BUT…
“…the act of buying anything, even if the price is very small, creates what Nick Szabo calls mental transaction costs, the energy required to decide whether something is worth buying or not, regardless of price”
— Clay Shirky
http://www.shirky.com/writings/fame_vs_fortune.html
www.kachingle.com
Users want to make their own decisions BUT…
Experiment with musician in subway station
— Robert Cialdini
http://www.shirky.com/writings/fame_vs_fortune.html
www.kachingle.com
Users may not trust a new service, a 3rd party in between BUT…
“...if they knew for sure there money was absolutely, positively going where they want it to, that would make a difference”
— Cynthia
http://www.shirky.com/writings/fame_vs_fortune.html
www.kachingle.com
Users don’t want work BUT…
They want to have fun!
— Bunny the K9 Kachingler
