Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links...
Transcript of Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links...
![Page 1: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/1.jpg)
Justin Hall
• Justin’s Links from the Underground - 1994
• Games reporter 1998-2004
• USC Interactive Media Division 2004-2007
• CEO of GameLayers 2007-2009
![Page 2: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/2.jpg)
WoW UI Breakdown
PLAYMATES
LOCATIONand
DESTINATION
CURRENT APPS
CHAT
ITEMSMENU BAR
PROGRESS BARTO-DO LIST
![Page 3: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/3.jpg)
May 2006 PMOG 0.1 Single Player Prototype
![Page 4: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/4.jpg)
PMOG 0.2: in-browser iframeAugust 2006-February 2007
Funded: for £10k
![Page 5: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/5.jpg)
PMOG 0.3:Firefox Sidebar
February 2007-August 2007
![Page 6: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/6.jpg)
GameLayers, Inc.founded July 2007
Richard WolpertJoichi Ito OATVBryce Roberts
September 2007: $500k Seed Funding
![Page 7: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/7.jpg)
![Page 8: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/8.jpg)
![Page 9: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/9.jpg)
PMOG IS:
Wired Magazine, March 2008
TechCrunch,February 2008
![Page 10: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/10.jpg)
![Page 11: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/11.jpg)
![Page 12: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/12.jpg)
June 7-13, 2008
• Saturday: Wedding
• Monday: move house from 1600 sq/ft to 400 sq/ft
• Tuesday: sign $1.5mil term sheet
• Friday: first employee firing
![Page 13: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/13.jpg)
GameLayers, Inc.
OATVBryce Roberts
June 2008: $1.5 million Seed Funding
Shasta VenturesRob Coneybeer
![Page 14: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/14.jpg)
CEO Search
![Page 15: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/15.jpg)
![Page 16: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/16.jpg)
PMOG / The Nethernet April 2009
![Page 17: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/17.jpg)
July 2009:
•~120k registered
•Signups: ~40 / day
•Daily Connected: ~2,500
•Daily # players using Tools: low hundreds
•Daily Revenues: ~$24
![Page 18: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/18.jpg)
insidesocialgames.com
![Page 19: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/19.jpg)
Male demographic; power fantasy
Innovation: Social Jobs
![Page 20: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/20.jpg)
- Confidential
Female demographic
Theme: “cuteness” and animals
Shared Jobs + Virtual Pets
![Page 21: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/21.jpg)
Mid October 2009:28k registered1700 DAU - 6%.3% growth rate3¢ / DAU revenue
![Page 22: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/22.jpg)
Lessons:• Focus Innovation
• Build-In the Business
• Test Core Interactions & Experiencebefore accelerating with money and time investment
• Don’t Wait to Lose Non-Performers
![Page 23: Justin Halllinks.net/vita/gamelayers/dox/201003-GDCfate-03.pdf · Justin Hall • Justin’s Links from the Underground - 1994 • Games reporter 1998-2004 • USC Interactive Media](https://reader033.fdocuments.net/reader033/viewer/2022043004/5f880045d308191d97045c00/html5/thumbnails/23.jpg)
facebook.com/justinreachtwitter.com/jah
Xbox: Just in queso
Slides will appear on www.links.net
Justin [email protected]
http://thenethernet.comOPEN SOURCE
PS - Marc Adams is Lord of All