• 1.39B Monthly Active Users | 1.19B on MOBILE

• TARGETED Reach • 90% ACCURACY on narrowly targeted campaigns

• 170M smartphone owners in the US • 90% of US smartphone owners read their News Feed at least once per day | 63% check it regularly throughout the day

• #1 Mobile App in the U.S.

• FULL viewer attention in News Feed

• On average, 90% of YOUR Page Fans use Facebook each day

FACEBOOKVALUEPROPOSITION

Marketing Objectives - Generate the right response...

Targeting - to the right people...

Placement - by showing them...

Creative - the right message...

Tracking - efficiently...

Measurement - with the right results.

KEYSTONES IN FBADVERTISING

DefiningYour AudienceDemographicsInterestsBehaviorsCustom AudiencesAudience Insights

Demographic

Targeting• Age

• Gender

• Location

• Other Demos

• Relationship

• Work

• Financial

• Home

• Ethnic Affinity

• Generation

• Parents

• Politics (US)

• Life Events

InterestTargeting• Pages a user likes

• Topics, brands, keywords users type on Fb

• Websites users browse

• Posts users upload

• Videos users upload

• Articles users read

• Music you listen to (Spotify)

• Anything else that is integrated via Facebook’s

Open Graph API which includes quite a few websites

• Instagram activity

Behavioral Targeting• Based on consumer data provided by 3rd Parties, you have consumer

snapshots that are similar to purchased data and consumer lists

• Categories include:

• Automotive

• Charitable Donations

• Digital Activities

• Financial

• Mobile Device Usage

• Purchase Behavior

• Residential Profiles

• Travel

• And over 100 more...

Custom AudiencesYou can upload a customer/client list directly into

Facebook ads manager. Fb then matches those email

addresses to their Facebook accounts so you have

the ability to target them with ads.

Lookalike AudiencesYou also have the ability to create ad audiences that

“look similar” to your list using “Lookalike Audiences”

which analyze over 2,000 similarity traits.

With Website Custom Audiences you can:

• Target users that have come to your

site in whatever time window you

wish, up to 180 days.

• Target users that have come to

one part of your website and not

another - i.e. “Shopping Cart”

or “Contact Us”

Definition: A retargeting pixel from Facebook that allows you to

segment website visitors for precise retargeting based on what

pages they’ve visited on your site.

Website CustomAudiences A MUST DO FOR ALL BUSINESSES

In 2012, Facebook pages boasted an average of 16% organic reach, today you are lucky to reach 2%. (Forbes)

Additionally, growing your Community organically can be a challenging and long process. However, Facebook is the ideal platform for achieving Digital Word of Mouth at a large scale.

By using Facebook’s paid tools, we introduce your brand to targeted audiences including Friends of your Fans as well as interest and behaviorally targeted audiences. Through precise targeting, you can not only grow your community quickly, but your Fan base will be of a higher quality and more likely to convert into paying customers.

Example targeted ad to Mobile News Feed

CONTENT AMPLIFICATION & COMMUNITYGROWTH

Advertise & Grow Leverage Facebook’s paid tools to:Amplify Content - Reach a much larger and targeted audience in your market based on their interests and online behaviors .

Grow Community - Connect new people with your brand and leverage their friend’s ‘Like’, help like-minded people discover you, or engage audiences such as homeowners or baby boomers.

Convert Fans - Your Fans are a hot audience, afterall they’ve voluntarily opted in to receive your content. It’s important to have content that resonates with your current Fans, but also keep new Fans coming in.

Loyalty - Regularly appear in the news feeds of your customers, people who visit specific pages of your website, or abandon shopping carts during checkout. Sometimes it takes a combination of Loyalty and Top of Mind Awareness to complete a sale.

PAIDVSORGANIC

INVESTMENT LEVEL: $500/MONTH