Chapter 19 Advertising 1 Section 19.1 Advertising Media Marketing Essentials Chapter 19 Advertising.
Advertising media (1)
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WELCOME
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PREPARATION AND UPLOADING OFPOWERPOINT PRESENTAION SLIDES TEMPLATE
SEMESTER IICOMMERCE
Prepared and Presented by:Name : ASWATHY MURALICandidate Code : 13381001
SOBHA COLLEGE OF TEACHER EDUCATION MARARIKULAM
2013 - 2014
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This is to certify that this preparation and
uploading of PowerPoint Slides is a bonafide work of
independent work done by Aswathy Murali,
optional subject Commerce, candidate code
13381001 for the year 2013-2014.
Assistant Professor
Countersigned by
External Examiner Principal
Place : Mararikulam
CERTIFICATE
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Advertising media is the device through which the advertising
message is conveyed to the customers.
ADVERTISING MEDIA
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1. Indoor Advertising2. Outdoor Advertising3. Radio Advertising4. Television Advertising5. Internet Advertising6. Window Display
There are 6 types of Advertising Media
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Indoor Advertising
Its mainly classified into two.Press Media:- News paper is one of the
oldest and most widely used media of advertising. It offers certain advantages like wide coverage, economy, flexibility & selectivity.
Magazines:- It reached a focused target group. Repeated exposure is another advantage
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Outdoor Advertising
It passes the message to those people who are moving audience
The top users of outdoor media are soft drink companies
Example: Poster DisplayBill Board DisplayElectrical DisplayVehicular Display
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Radio Advertising
Radio Advertising has been very popular because of its massive reach & lower cost.
Through radio advertising message could reach the remotest places.
At lower cost high frequency could be maintained.
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Television AdvertisingIt is the latest medium of mass
communication.It is an audio visual device and it
combines sounds, motions & sights.Television enjoys high reach and better
impact on prospects.
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Window Display
Window display is the medium used to attract the public by creating an interest in the,
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Internet
Internet is the recent advertising media that has come into existence.
Internet advertisements can reach highly selected audience.
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THANK YOU. . .