Jon mundy apprupt mobile publishing masterclass
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Transcript of Jon mundy apprupt mobile publishing masterclass
Mobile Advertising: A service, not an imposition
apprupt @ mobile publishing masterclass
Century Club, London
12 April, 2011
Featured in:
© 2011 apprupt GmbH • www.apprupt.com
Source: http://www.flickr.com/photos/wwarby/4860335535/© 2011 apprupt GmbH • www.apprupt.com
…not an imposition
Display advertising needs to be a
http://www.flickr.com/photos/sheeshoo/2959428847/
Mobile has the potential...
© 2011 apprupt GmbH • www.apprupt.com
http://www.flickr.com/photos/johnny2010/5030485801/© 2011 apprupt GmbH • www.apprupt.com
...to be great
Source: http://www.flickr.com/photos/wwarby/4860335535/© 2011 apprupt GmbH • www.apprupt.com
but how can it make this?
Take the same approach toadvertising as you do tocontent...
Source: http://www.flickr.com/photos/nabeelah/14116806© 2011 apprupt GmbH • www.apprupt.com
a willingness to experiment
reach the individual
http://www.flickr.com/photos/driftingphotographer/2984561053/© 2011 apprupt GmbH • www.apprupt.com
we need to be clever
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2
Source: IAB PWC Mobile Adspend Study March 2011© 2011 apprupt GmbH • www.apprupt.com
Surely we can
do more
than this?
Source: IAB PWC Mobile Adspend Study March 2011© 2011 apprupt GmbH • www.apprupt.com
CONTENT
ADS
fat finger syndrome
47 % of usersaccidentally click
on Mobile AdsHarris Interactive, Dezember 2010
71 % of usersprefer advertising
where they remain
in the app
Harris Interactive, Dezember 2010
http://www.flickr.com/photos/steefafa/5224115719/© 2011 apprupt GmbH • www.apprupt.com
Contextually targeted in-content app recommendation
© 2011 apprupt GmbH • www.apprupt.com
The Product –ContvertisingTM User Flow and Positioning © 2011 apprupt GmbH • www.apprupt.com
Users discover products on site – they only leave with a concrete buying intent.
Publisher Site Off-Portal / Off-App
© 2011 apprupt GmbH • www.apprupt.com
App Store Ads (Apple, Android)
apprupt PocketAds (WebApp
Technology)
Click-to-Call (-Back), Click-to-
SMS
Mobile Video Ads (by Q3/2011)
Pocket Ad
© 2011 apprupt GmbH • www.apprupt.com
Click to SMS
© 2011 apprupt GmbH • www.apprupt.com
Don’t be afraid to
try something new
Source: IAB PWC Mobile Adspend Study March 2011© 2011 apprupt GmbH • www.apprupt.com
http://www.flickr.com/photos/unconstructive_bry/2975621862/
get in touch
© 2011 apprupt GmbH • www.apprupt.com
Jascha SamadiMD & Founder
Tel +49 (0)40 3252787-01
Jon MundyDirector of Business Development UK
Tel +44 (0) 7967 824699