Video & blogging: More than one way

James Mundy – InsideJapan Tours

@socialtrav ,#STM2012

@socialtrav ,#STM2012

@socialtrav ,#STM2012

@socialtrav ,#STM2012

@socialtrav ,#STM2012

@socialtrav ,#STM2012

@socialtrav ,#STM2012

The aim

– Get video & images for the IJT website– Build up an interest for Japan – Not spend too much!

@socialtrav ,#STM2012

The idea

– Run a competition to tap blogging talent– Create an online buzz – Social media engagement– Get lots of images, video and a decent

blog

@socialtrav ,#STM2012

@socialtrav ,#STM2012

@socialtrav ,#STM2012

@socialtrav ,#STM2012

@socialtrav ,#STM2012

The result

– Over 100 entries– 900 votes & a reach of 24k FB users– Coverage in consumer & trade press– Very keen bloggers in Japan– Not much money spent

@socialtrav ,#STM2012

@socialtrav ,#STM2012

With thanks to our partners