Jon Ingham Smib Presentation
19
Jon Ingham Social Advantage Using Social Media for Competitive Advantage
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Jon Ingham's presentation on using social media for competitive advantage at the Social Media in Business conference, #SMiB09, held in London on 23 October 2009.
Transcript of Jon Ingham Smib Presentation
Jon InghamSocial Advantage
Using Social Media for Competitive Advantage
• Intangible Value Strategy Map
• Value Triangle
• Social and Relational Capital
• Capability to Organisational Processes
Learning & G
rowth
Busines
s Proce
sses
Customer
Finance
Learning & G
rowth
Busines
s Proce
sses
Customer
Finance
Investm
ent
Organisa
tion Proce
sses
Busines
s Impac
t
Capab
ility
Value forMoney
AddingValue
CreatingValue
Organisa
tion Proce
sses
Enterprise 2.0?
Busines
s Impac
t
Organis
ation
Proces
ses
Social Business?
Busine
ss Im
pact
Capab
ility
Organis
ation
Proces
ses
Competitive Society?
Fina
ncia
l cap
ital
Cus
tom
er c
apita
lKn
owle
dge
capi
tal
Hum
an c
apita
l
Org
anis
atio
nal c
apita
lSo
cial
cap
ital
Organisational Capability
Phys
ical
cap
ital
Busines
s Impac
t
Capab
ility
Capab
ility
Organisa
tion Proce
sses
Social media
HR
Management
Leadership
Communication
Facilities Design
Marketing
PR
OrganisationDevelopment
Jon InghamExecutive ConsultantStrategic Dynamics Consultancy Services
Social Advantagehttp://blog.social-advantage.com
@[email protected]+44 (0) 7904 185 134
