Joel Baskin Portfolio
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Transcript of Joel Baskin Portfolio
Education
Masters of HCI from Carnegie Mellon (HCII) Hybrid program of Design, Psychology, and Computer Science
Added coursework in software engineering and project management from Software Engineering Institute (SEI)
Masters Project – Digital photo album hosted on Tablet PC Utilized handheld form-factor with stylus input Automated loading and sorting of photos for ease of use Optimized tasks for labeling, recall, and display Included controls for rotation, cropping, and brightness control Conducted user testing with over 100 people from around the world – with zero
budget
Independent Study Project Presented paper at CHI Comparison of Cognitive Models (GOMS and KLM) Link to
abstract
Each type of cognitive model predicts different total time for the same task – why do they not match and how is this useful?
Analyzed motor and mental processes for task repeated 1000 timesusing keyboard and mouse for data input
KLM models serial processing and predicts novice use/start of the learning curve GOMS models parallel processing and predicts expert use/plateau of learning curve
EducationExperienceResearchDesignProcess
Experience
UX/IA Designer for PlayNetwork (Current) Designing and prototyping (Balsamiq) internal app for curating and delivering
music and messaging to high-end retail clients (starbucks) Designing and prototyping (Axure) device controller/music player for mobile,
tablet, and desktop Researching, defining requirements, designing, and prototyping (Axure) device
management dashboard and monitoring web app for use by 4 departments Researched, designed, and prototyped (Balsamiq) iOS app for provisioning and
tracking devices and their work orders
Sr. UX Designer for zulily Designed UX of new features and larger fixes for internal app that collected and
prepared data for extremely large and fast-paced daily-deal site. Emphasis on scale, ease of use, speed, and accuracy.
Designed interaction and screens, ran usability testing, trained buyers, and handled support for rewrite of the product-ingestion and matching process, as well as the product-editing and event setup tasks.
Sr. UX Designer for Microsoft (Ramp) Resolved issues, updated, and maintained UX Style Guide for site redesign using
Windows 8 styles Identified and resolved issues, updated redlines and comps, and charted future
work for Operations Center and User Management work streams before initial release
EducationExperienceResearchDesignProcess
Experience
UX Designer for All Star Directories Redesigned content, list, and form pages for lead generation sites Refactored pages for mobile, ran usability tests on new designs Attended Conversion Conference, with emphasis on Persuasive Design
Sr. Product Designer/UX Designer for Microsoft (Robotics Group) Designed and wireframed features across Voice UX, Gesture and Natural UX, and
Graphical UX Designed and ran user research on Voice UX Created journey and touchpoint diagrams of the customer experience for the
box, the store, set up, and first use
UX Designer for Vertafore Defined the UX for V1 web-app for user profile and license management Prototyped and wireframed in iPlotz and creating mockups in Photoshop
UI Designer for Verdiem Brought in at Sprint 7 of 10 to design Surveyor Admin Console G2, a Flex web
app for enterprise power management Wireframed in Visio, animated them in PowerPoint for reviews and user testing
EducationExperienceResearchDesignProcess
Experience
Sr. UX Designer - UX Engineering Manager for Isilon Systems Managed UI team for admin console of a storage appliance
Designed major features for several releases
Initiated repeatable design process for new features
UI PM for Microsoft Security products Forefront Client Security v2
Forefront Client Security
Windows Vista Firewall Control Panel (Aero and Windows Standard versions)
Behavior Blocking, codename “Mako” (only project not released)
UI Designer for Lotus Notes client New features for Mail, To Do, Calendar
UI Designer for Syteline ERP software Initiated role and design processes
EducationExperienceResearchDesignProcess
Work Samples
PlayNetwork All Star Directories Microsoft Robotics Group Vertafore Verdiem Isilon Microsoft Security Group Lotus/IBM Symix
EducationExperienceResearchDesignProcess
Mobile Music Player/Device Controller Interactive Prototype in Axure (10 total
pages)
PlayNetwork EducationExperienceResearchDesignProcess
Rich Prototyping in Axure Device Management Console
PlayNetworkEducationExperienceResearchDesignProcess
Interactive Prototyping in Balsamiq Music Curation application
PlayNetworkEducationExperienceResearchDesignProcess
All Star Directories Navigation and site map highlighting user path to
conversion (green and orange), and away (gray)
EducationExperienceResearchDesignProcess
All Star Directories
Competing versions of listing page (Visio)
Redesigned listing page as implemented (click to view live)
EducationExperienceResearchDesignProcess
Microsoft Robotics
Designs from Robotics group protected under non-disclosure agreement Menu system for gesture control Customer experience diagram of purchase-
to-setup scenarios and opportunities to delight
EducationExperienceResearchDesignProcess
Vertafore Identity Manager
Wireframe of pages and navigation flow for 3 user roles (Visio)
EducationExperienceResearchDesignProcess
Vertafore Identity Manager
Annotated wireframe of product used to spec/demonstrate design and interaction for remote dev team
Interactive wireframe used for user testing (constructed using iPlotz, between Balsamiq and Azuxe in functionality)
EducationExperienceResearchDesignProcess
Verdiem Surveyor 6.0
Wireframes showing current and future releases (Visio)
EducationExperienceResearchDesignProcess
Verdiem Surveyor 6.0
High Fidelity Mockups branded for Verdiem and Cisco
EducationExperienceResearchDesignProcess
Isilon Admin Console
Clean, easy to read and understand, pleasing Standardized CSS for improved consistency and ease of
implementation
EducationExperienceResearchDesignProcess
Microsoft Stirling (FCS v2)
Driving ‘critical visibility’ feature
Designing fully customizable dashboard
Designing reports across 8 protection technologies and 3 feature teams
Navigation uses contextual links within charts for drilling into data
EducationExperienceResearchDesignProcess
Microsoft Stirling (FCS v2)
Using affinity diagrams to create personas and scenarios
EducationExperienceResearchDesignProcess
Microsoft Stirling (FCS v2)
Socializing the design within the team
EducationExperienceResearchDesignProcess
Microsoft Forefront Client Security
Drove UX team to RTM and Ship (Spring 07) Filled Design, User Research, and PM roles Demo at
http://www.microsoft.com/forefront/clientsecuritydefault.mspx
EducationExperiencePreparationDesignProcess
Created visual representations to clarify complicated interaction and data models
Microsoft FCSEducationExperienceResearchDesignProcess
Presenting new functionality to the team
Increasing visibility across the team
Driving buy-in
Microsoft FCSEducationExperienceResearchDesignProcess
Microsoft FCS
Conducted User Research and Usability
Designed tests
Scheduled sessions
Ran sessions Reported
results Pushed
changes into product
EducationExperienceResearchDesignProcess
Microsoft FCS
Communicating changes across milestones
EducationExperienceResearchDesignProcess
Microsoft FCS
Presenting estimates and defending features
EducationExperienceResearchDesignProcess
Teaching at Microsoft
For Premier Partners(quoted by attendee at conference 8 years later)
For internal dev teams
EducationExperienceResearchDesignProcess
Firewall Control Panel
Before Cannot easily diagnose
problems Cannot change settings
easily nor predict final state
After Common tasks are presented first Important information presented
on opening page
EducationExperienceResearchDesignProcess
Windows Firewall Control Panel
Information architecture
Flow diagrams UI Maps
EducationExperienceResearchDesignProcess
Lotus Notes Mail
Designed new toolbars framework for client
Dockable
Auto-Resizing
Drag and drop customization
Designed pioneering email and chat integration
Other features
Quickrules for folders (later copied in Outlook)
Folder indicators for new mail in child folders (usability problem in Outlook)
Blacklisting of spam
EducationExperienceResearchDesignProcess
Active names in emails are fully editable
Full range of IM options are presented in multiple contexts
IM action button on far left to avoids buttons changing positions when IM is not active
IM incorporated into meeting requests
Lotus Notes Chat IntegrationEducationExperienceResearchDesignProcess
Symix Syteline
Sole UI Designer on product with1800 screens to convert from green screens to Windows
Design was all about correct task flow, organizing complexity, speed of use, and error prevention
Instituted design process that collected context experts and stakeholders from across the company to collaborate on design
EducationExperienceResearchDesignProcess
Joel Baskin
For more information [email protected] 425.766.3947
Education
ExperienceResearchDesignProcess