Baskin-Robbins Planogram
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Transcript of Baskin-Robbins Planogram
BSK31970 Planogram
BR Express
BR-1209_PL004
Page 1 of 4
what’s in your kit (POP ELEmEntS wiLL vaRy By StORE)
interior eLeMents
what’s in your kit (POP ELEmEntS wiLL vaRy By StORE)
eXterior eLeMents
Received incorrect or missing POP? Step 1: Review and update your Shop Profile by logging on to Franchisee Central and clicking on the path: Baskin-Robbins>in-Store marketing>Survey Link. Step 2: Call Baskin-Robbins® Fulfillment Center at 1.800.321.4431 to order correct POP components.
PerManent eLeMentsthe following element will remain on display during this promotion.
BR_1209_PL004
December 2859¢ Soft Serve Cone/valentine’s Day
Cakes begins! Remove all previous POP elements and replace with 59¢ Soft
Serve Cone/valentine’s Day Cakes POP.
window Poster window Cling Drive-thru Extender Panel
wall Posters
Floor Stand menu End Panel Register topper
Upright Freezer Decal Lug-on Upright Freezer Decals
(For placement on BR_1209_UD004)
Counter menu Board
Birthday Club Display
POP PLanOgRam - BR EXPRESS StORES59¢ soft serve Cone/Valentine’s Day Cakes DECEmBER 28 – aPRiL 4, 2010
ganache Cakes Upright Freezer Shelf Labels
Display 1/25-2/14
Display 1/25-2/14
Display 12/28-1/24, 2/15-4/4
BSK31970_1209_PL004.indd 1 11/24/09 1:49:18 PM
BSK31970 Planogram
BR Express
BR-1209_PL004
Page 2 of 4
Menu boarDs anD waLL Posters
NOTE:Wall Poster Display DatesGeneric Cakes: 12/28-1/24, 2/15-4/4Valentine’s Day Cakes: 1/25-2/14
Keep 59¢ Soft Serve Cone/valentine’s Day Cakes POP up thru april 4, 2010
59¢ soft serVe Cone/VaLentine’s Day Cakes | DECEmBER 28 – aPRiL 4, 2010
wall Poster | sku#: BR_2009_wS001
POP PLanOgRam
59¢ SOFt SERvE COnE/ vaLEntinE’S Day CaKES
December 28 59¢ Soft Serve Cone/valentine’s Day Cakes begins! Remove all previous POP elements.
BSK31970_1209_PL004.indd 2 11/24/09 1:49:23 PM
BSK31970 Planogram
BR Express
BR-1209_PL004
Page 3 of 4
uPright freezer
Counter
NOTE:If your store has a 2-door upright freezer, display the Quarts upright freezer decal as well.
59¢ soft serVe Cone/VaLentine’s Day Cakes | DECEmBER 28 – aPRiL 4, 2010
Upright Freezer Decal | sku#: BR_1209_UD003
Keep 59¢ Soft Serve Cone/valentine’s Day Cakes POP up thru april 4, 2010
POP PLanOgRam
59¢ SOFt SERvE COnE/ vaLEntinE’S Day CaKES
December 28 59¢ Soft Serve Cone/valentine’s Day Cakes begins! Remove all previous POP elements.
BSK31970_1209_PL004.indd 3 11/24/09 1:49:26 PM
BSK31970 Planogram
BR Express
BR-1209_PL004
Page 4 of 4
Door anD winDow Posters
DriVe-thru Menu boarD
NOTE:Display the Valentine’s Day Cakes window poster 1/25 - 2/14.
59¢ soft serVe Cone/VaLentine’s Day Cakes | DECEmBER 28 – aPRiL 4, 2010
reaDy, set, go!
6-7 days before promotion – Review POP materials and post meeting notice by time clock. Call fulfillment center and /or DCP if you need anything.
4 -5 days before promotion – Develop team meeting agenda and manager’s script. Program POS.
3-4 days before promotion – Conduct team meeting, complete product preparation training and POS practice.
1-2 days before promotion – Focus training on suggestive selling techniques and product sampling. take down old POP and put up new POP at end of day.
Day promotion starts – Start promotion ready to go as soon as you open. Reinforce sampling and suggestive selling!
Dunkin’ Donuts translites
Keep 59¢ Soft Serve Cone/valentine’s Day Cakes POP up thru april 4, 2010
POP PLanOgRam
59¢ SOFt SERvE COnE/ vaLEntinE’S Day CaKES
December 28 59¢ Soft Serve Cone/valentine’s Day Cakes begins! Remove all previous POP elements.
BSK31970_1209_PL004.indd 4 11/24/09 1:49:30 PM