Job Search 2.0Social media, Google and you

Employer = Customer

• Hiring is buying – an employee is a major purchase, and the employer wants to be sure that it’s making the right choice

What do you do before you buy?

• Research – probably on Google• Employers do too – 75% Google candidates

What are they looking for?

• What does a consumer want to know about a product before buying?

Presence

• Website – would you buy something from a company without a website?

• Don’t be a digital question mark; you want results when someone Googles your name

Clean image

• Want Google results to be clean – no negative reviews, images, etc.

• Think before you post

Professional network

• Why do professionals belong to associations?• LinkedIn shows that you’re connected

professionally

Satisfied customers

• Like companies use client testimonials, LinkedIn recommendations show that other “customers” have been satisfied with your work

They’re keeping up

• Is the company keeping up with the industry?• Use Twitter to show that you’re reading

industry news & know industry influencers

Their process

• What’s the company’s thought process? Do you agree with their opinions and how they make decisions?

• A blog lets you demonstrate your thought process & share your insights

Customers are lazy

• Make it easy for them to find all that information – create an Optimal website with a social media sidebar