Jim Wilt Chief Software Architect Metrics Reporting, Inc. ARC301.

From the Trenches: Using Architectural Skills to Increase Solution Adoption Success Rates

Jim WiltChief Software ArchitectMetrics Reporting, Inc.ARC301

Session Objectives and Takeaways(Why This Matters)

Session Objective(s): Increased value to your stakeholder-trusted advisor relationshipAssist stakeholdersto properly align technology to their strategic business goals

Key Takeaways:Four architecturalpractices/timeless strategy tools to position solutions for successTitanium Rules of Adoption

Really, from the Trenches

Have You Ever Built a Technological Wonder…Only to have it unappreciated or under utilized?

Stakeholders areAlways Right

Right?

The Perfect Disaster

Is not technological

Is created by peoples’ expectations

Is fixed using Communication and Education

Can be avoided…

The key is to help stakeholders assume responsibility and take ownership

Vendor/Product Stakeholder/Organization

#1 Communicate using the Platinum Rule

Do unto others as they'd like done unto them

#2 Lead and Educate, Warts and All

Lead and Educate, Warts and All: Case Study

Lead and Educate, Warts and All: Case Study

$200K morein details

Architecture first

Governance first

Stakeholder ownership

#3 NABC

Need

Approach

Benefit

Considerations

NABC: Case Study

Greenfield Microsoft Platform (BizTalk) replaces Legacy

Platform (WebSphere) for Integration (EDI)

NABC

You Need a cost effective integration platform

NABC

Our Approach is to recommend a less costly platform and invest in

your development team who admittedly will have to undergo

a transition hurdle

NABC

The Benefit is a 75% recurring cost reduction and an elevated, brighter development team who can extend

their new skills toward increased value in other solution

development efforts

NABC

Alternative Considerations:

Keep the existing integration platform (too costly, must eliminate head-count)

Custom develop each Integration (not a timely, repeatable, or extensible approach)

NABC

NeedApproachBenefitConsiderations

NABC

You Need a cost effective integration platform

Our Approach is to recommend a less costly platform & invest in your development team who admittedly will have to undergo a transition hurdle

The Benefit is a 75% recurring cost reduction and an elevated, brighter development team who can extend their new skills toward increased value in other solution development efforts

Alternative Considerations are to keep the existing integration platform (too costly, must eliminate head-count) or to custom develop each Integration (not a timely, repeatable, or extensible approach)

Should fit onOne Page

#4 Strategy Map Norton and Kaplan

Strategy Map: Case Study

Sports franchise wishes to facilitate season ticket customers resale of unused tickets to fans to take advantage of secondary sales at the stadium

Strategy Map: Case StudyPerspective

Owner (Financial)

Fan (Customer)

Game (Operations)

Employee Learning &

Growth

Objectives Metrics Initiatives


Owner (Financial)

Fan (Customer)

Game (Operations)

Employee Learning &

Growth


Train IT Team to

Build/Support

Identify Ticket Website Vendors

What capabilities and tools do our employees need to help them execute our strategy?What kind of culture, teamwork, and alignment?

Tech Readiness

Infrastructure, Systems Ready

Strategic Awareness

Tech & Tools Training

Regulatory Awareness

Tech Acquisitions


Owner (Financial)

Fan (Customer)

Game (Operations)

Employee Learning &

Growth


Train IT Team to

Build/Support


Ticket Resale Process

To satisfy our customers, at what processes must we excel?

Tech Readiness


Strategic Awareness



Tech Acquisitions

Tickets posted for Resale

Tickets Resold

Ticket Vendor Integrations

Implement Customer Interface/Promotion


Owner (Financial)

Fan (Customer)

Game (Operations)

Employee Learning &

Growth


Train IT Team to

Build/Support



Reduce No-Shows

Increased Fan

Loyalty

Grow Fan Base

Who are our targeted customers, and what is our value proposition in serving them?

Tech Readiness


Strategic Awareness



Tech Acquisitions


Tickets Resold



Empty Seat Count

# Season Ticket Holders

Fan Site Feedback

VIP for a Day Promotion

Season Ticket Holder Incentives Promotion


Owner (Financial)

Fan (Customer)

Game (Operations)

Employee Learning &

Growth


Train IT Team to

Build/Support



Reduce No-Shows

Increased Fan

Loyalty

Grow Fan Base

Increase Stadium Revenue

Increase Licensing Revenue

What Financial Steps are needed to ensure the execution of our strategy?

Tech Readiness


Strategic Awareness



Tech Acquisitions


Tickets Resold



Empty Seat Count


Fan Site Feedback



Stadium Revenue

Market Value

Strategy MapPerspective

Owner (Financial)

Fan (Customer)

Game (Operations)

Employee Learning &

Growth


Train IT Team to

Build/Support



Reduce No-Shows

Increased Fan

Loyalty

Grow Fan Base

Increase Stadium Revenue

Increase Licensing Revenue

Tech Readiness


Strategic Awareness



Tech Acquisitions


Tickets Resold



Empty Seat Count


Fan Site Feedback



Stadium Revenue

Market Value

Should fit onOne Page

Titanium Rules of AdoptionPromotion of technology gains you nothing - business problems are solved by people not technology Time is best spent addressing business problems using generic terminology establishing customer ownership of the problem and the solution Educate, educate, educate, and one more, educate (problem solving first, then technology)

Adoption comes in small portions, but grows quickly

Engineers ask How, Architects ask Why -- Miha Kralj

ReferencesTony Alessandra and Michael J. O'Connor, The Platinum Rule: Discover the Four Basic Business Personalities and How They Can Lead You to Success, Grand Central Publishing (February 1, 1998)

Carlson and William W. Wilmot, Innovation: The Five Disciplines for Creating What Customers Want, Crown Business (August 8, 2006)

Robert S. Kaplan and David P. Norton, Having Trouble with Your Strategy? Then Map It, Harvard Business Review (January 15, 2009)

http://www.amazon.com/Platinum-Rule-Discover-Business-Personalities/dp/0446673439/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1233762906&sr=8-1

http://www.amazon.com/Platinum-Rule-Discover-Business-Personalities/dp/0446673439/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1233762906&sr=8-1

http://www.amazon.com/Innovation-Five-Disciplines-Creating-Customers/dp/0307336697/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1233763070&sr=8-1

http://www.amazon.com/Having-Trouble-Strategy-OnPoint-Enhanced/dp/B00005REI5/ref=sr_1_1?ie=UTF8&s=books&qid=1233764544&sr=1-1

Your Experiences, Questions

A Better Metric…

Try these tools and concepts

In a few months, evaluate their effectiveness

Please Email me and let me know your results

[email protected]

mailto:[email protected]

www.microsoft.com/teched

Sessions On-Demand & Community

http://microsoft.com/technet

Resources for IT Professionals

http://microsoft.com/msdn

Resources for Developers

www.microsoft.com/learningMicrosoft Certification and Training Resources

www.microsoft.com/learning

Microsoft Certification & Training Resources

Resources

http://www.microsoft.com/teched

http://microsoft.com/technet

http://microsoft.com/msdn

http://www.microsoft.com/learning

http://www.microsoft.com/learning

Complete an evaluation on CommNet and enter to win an Xbox 360 Elite!

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS,

IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Jim Wilt Chief Software Architect Metrics Reporting, Inc. ARC301.

Documents

Transcript of Jim Wilt Chief Software Architect Metrics Reporting, Inc. ARC301.