Jim King Presentation
9
Who is the Customer: What do Jane Austen, Lady Gaga, and Video Games Have in Common?
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Transcript of Jim King Presentation
![Page 1: Jim King Presentation](https://reader035.fdocuments.net/reader035/viewer/2022070303/54b3bdb24a7959603d8b47ad/html5/thumbnails/1.jpg)
Who is the Customer: What do Jane Austen, Lady Gaga, and Video Games Have in
Common?
![Page 2: Jim King Presentation](https://reader035.fdocuments.net/reader035/viewer/2022070303/54b3bdb24a7959603d8b47ad/html5/thumbnails/2.jpg)
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DIGITAL
PHYSICAL
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MANY VENDORS TO CHOOSE FROMCONVERSEON RADIAN6 PEOPLEBROWSR
CYMFONY COLLECTIVE INTELLECT COLLIGENT
NM INCITE ACRONYM EVOLVE24
ALTERIAN VISIBLE TECHNOLOGIES SYSOMOS
AUTONOMY CRIMSON HEXAGON SYNTHESIO
Firms face challenges in managing social media data
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MANY DIFFERENT WAYS TO USE SM ANALYTICS
CONSUMER SEGMENTATION
BRAND ANALYSIS SALES/LEAD GENERATION
MARKET RESEARCH PRODUCT RESEARCH COMPETATIVE ANALYSIS
INFLUENCER MARKETING CAMPAIGN ANALYSIS SENTIMENT ANALYSIS
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