2009 Listing Presentation Jim Davin

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My Real Estate Services Marketing Proposal Presented by: James Davin 477 South Broad Street Meriden, CT 06450 Phone:203- 599-2904 Toll Free:1-800-525-7793 x 2904 Prepared for: You! Property to be marketed: Your Property

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How I get homes SOLD!

Transcript of 2009 Listing Presentation Jim Davin

Page 1: 2009 Listing Presentation Jim Davin

My Real Estate Services Marketing Proposal

Presented by:

James Davin477 South Broad Street Meriden, CT 06450 Phone:203- 599-2904

Toll Free:1-800-525-7793 x 2904

Prepared for:

You!

Property to be marketed:

Your Property

Page 2: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

My Professional Experience

• Principals and Practices in Real Estate through the State of

Connecticut Approved School; The Real Estate Development Center

• Member of the National Association of REALTORS

• Member of the Connecticut Association of REALTORS

• Member of the Hartford Board of REALTORS

• Member of the Connecticut Cooperative MLS

• REALTOR with CENTURY 21 Internationally, 8,400 offices in the

World, 4,200 Offices in the USA

• REALTOR with CENTURY 21 of Connecticut, 64 Offices in CT.

• Team Member of the Largest Most Productive Century 21 Office in

All of Connecticut

• Currently working with Ralph Williams of Bottom Line University

Cell: 203.980.2487 Voice Mail: 203.599.2904

Email: [email protected]

Page 2

James Davin

REALTOR

CENTURY 21

Access America

Page 3: 2009 Listing Presentation Jim Davin

CENTURY 21 Access America

James Davin

REALTOR

CENTURY 21 Access America

Page 4: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

CENTURY 21® Access America

• My company’s strengths

– 20 Years of experience with Strong Leadership that shows

– Cutting Edge Systems have made us a leader in our market place

– Over 100 Agents in the Southington & Meriden Offices

• My company’s awards & recognition

– We have the Number One, Top Producing Office for C21 in the State!

– We have been the Most Successful, Top Producing Firm in the State since 2002

• Strength of the CENTURY 21 brand

– Millward-Brown results

– CENTURY 21® continues to be the most recognized name in real estate*

– Not only the most recognized but NOBODY in the World sells more homes than CENTURY

21. No One does more referrals, 8,400 Office, 143,000 agents.

– CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have

REALOGY which uses the referral network of all brands in the REALOGY network.

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*Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a

home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90%

confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.

Page 5: 2009 Listing Presentation Jim Davin

Our Offices

Under Regional President

Beverly A. Peterson

Page 6: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

Meriden, CT Office

477 South Broad Street

Meriden, CT 06450

Phone:203- 634-1876 Toll Free:1-800-525-7793

Fax: 203-237-4142

Southington, CT Office

117 North Main Street

Southington, CT 06489

Phone: 860-621-8378

Toll Free:1-800-525-7793

Fax: 860-276-8032

C21 Access America

Career Development Center

143 North Main Street

Phone: 860-378-1456

Toll Free:1-800-525-7793

Fax: 860-276-0369

Offices Under Regional President Beverly A. Peterson

The Real Estate

Development Center

Pre-License School

143 North Main Street

Phone: 860-378-1479

Fax: 860-276-0369

Access America Call Center

Customer Service 411

143 North Main Street

Phone: 860-621-8378

Fax: 860-276-0369

Transaction Management

Center Online

143 North Main Street

Phone: 860-378-1479

Fax: 860-276-0369

Page 7: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

Southington, CT Office

117 North Main Street

Southington, CT 06489

Phone: 860-621-8378

Toll Free:1-800-525-7793

Direct Line: 203.599.2904

Southington

James Davin

REALTOR

CENTURY 21 Access America

Page 8: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

Meriden, CT Office

477 South Broad Street

Meriden, CT 06450

Phone:203- 634-1876

Toll Free:1-800-525-7793

Fax: 203-237-4142

Meriden

James Davin

REALTOR

CENTURY 21 Access America

Page 9: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

The Training Center

143 North Main Street

Southington, CT 06489

Phone: 860-621-8378

Toll Free:1-800-525-7793

Fax: 860-276-0369

The Career Development Center

Sessions with Ralph Williams at the

Career Development Training Center

In Addition to New Agent Training Under Regional

President Beverly Peterson, The Training Center In

Southington Offers Experienced Agent Coaching and

Training in:

• New Construction

•Advanced CMA workshops for target marketing and

statistics

•Technology including Social Networking

•Online Slide Show Presentations

•Foreclosures purchasing at Auctions

•Sales Technique Workshops & and MORE!

Jodi Tussing Regional

Career Coach and

Training Center

Manager

Page 10: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

CENTURY 21 Access America®

Transaction Management Center

•Entire transaction is coordinated from day one

•One single contact – Monday through Friday, 9:00am to 5:00pm

•Transaction Manager is a licensed Real Estate Agent and truly understands the

financing application and approval process

•Buyers and sellers receive clear, step by step instructions to ensure a smooth and

timely closing

•Access your sale or purchase with your own secure ID via the web, 24 hours a day,

seven days a week, 365 days a year

•Communicate with all parties of your transaction through one consolidated messaging

center via fax, text to voice messaging and e-mails

•View posted documents such as Contracts, Disclosures, MLS printouts, Amendments,

Extensions, Contact Sheets, etc

•Continued access to file once it has become a closing for years

•Allows you to be an active participant in your transaction

Page 11: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

A History of Proven Results Not only were we the # 1 Century 21

Office in Connecticut in 2008, we were the only CENTURY 21 office

to receive the Centurion Award!

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Market Share Century 21 Access America Last 12 Months

Page 12: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

Bridgeport, CT Office 3850 Main Street

Bridgeport, CT 06606

Map It with Google Maps

Phone: 203-374-9451

Toll Free: 1-800-722-0187

Fax: 203-374-9706

Access America Offices

Meriden, CT Office 477 South Broad Street

Meriden, CT 06450

Map It with Google Maps

Phone:203- 634-1876

Toll Free:1-800-525-7793

Fax: 203-237-4142

Branford, CT Office 265 East Main Street

Branford, CT 06405

Map It with Google Maps

Phone: 203-481-7247

Toll Free: 1-800-289-2100

Fax: 203-481-4075

Southington, CT Office117 North Main Street

Southington, CT 06489

Map It with Google Maps

Phone: 860-621-8378

Toll Free:1-800-525-7793

Fax: 860-276-8032

Watertown, CT Office429 Main Street

Watertown, CT 06795

Map It with Google Maps

Phone: 860-274-8200

Toll Free:1-800-240-2952

Fax: 860-274-0382

Stamford, CT Office 27 Strawberry Hill Avenue

Stamford, CT 06902

Map It with Google Maps

Phone: 203-326-3399

Toll Free:1-800-243-5295

Fax: 203-326-3388

Wethersfield, CT Office449 Silas Deane Highway

Wethersfield, CT 06109

Map It with Google Maps

Phone: 860-263-2121

Toll Free:1-800-343-2166

Fax: 860-263-2144

Wolcott, CT Office246 Wolcott Road

Wolcott , CT 06716

Map It with Google Maps

Phone: 203-879-2339

Toll Free:1-800-240-2952

Fax: 203-879-2102

East Greenwich, RI Office387 Main Street

East Greenwich, RI 02818

Map It with Google Maps

Phone: 401-885-6260

Toll Free: 1-800-818-2100

Fax: 401-885-5360

Coventry, RI Office 1025 Tiogue Avenue

Coventry, RI 02816

Map It with Google Maps

Phone: 401-828-2100

Toll Free: 1-800-343-0227

Fax: 401-821-5889

Newport, RI Office640 Thames Street

Newport, RI 02840

Map It with Google Maps

Phone: 401-849-9192

Toll Free: 1-800-876-2429

Fax: 401-849-5871

Page 13: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

The Value of working with a REALTOR

• 85% of sellers used a broker or agent to sell their home*

• 76% of sellers placed their home on the Internet with the assistance of a

real estate agent*

• My mission statement

– “I strive to make the sale of your home and all of the associated

activities free of stress, easy to understand, and at times, even fun. My

goal is to exceed your expectations and provide you with exceptional

service throughout our relationship”.

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The value and importance of real estate professionals has not changed!

*2007 NAR Profile of Home Buyers and Sellers

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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

What most companies consider custom, we consider standard.

Standard Services

• Multiple Listing Service

• Local Advertising

• Yard Sign

• Agent and Office Preview

• Open House

• Required Property Disclosures

• Competitive Market Analysis

• Featured on National Website

Customized Services Standard

with CENTURY 21

• National Advertising

• Global Referral Network

• Seller Service Pledge

• Quality Service Survey

• Other Internet Websites

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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

CENTURY 21®: The Gold Standard

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We are a strong, vibrant and global real estate family. We strive everyday to

deliver unsurpassed market intelligence and insights. Our network of over

140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY

21 standards inspire us all to a higher level of performance.

What does “The Gold Standard” mean to you?

Gold is symbolic of three positive and distinct values

• Great financial value = Getting the best price for your home

• High performance achievement = Best trained associates

• Insightful wisdom = Your neighborhood specialist

I am your “Professional Champion”.

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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.Page 16

Most Recognized Name in Real Estate

Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a

home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90%

confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.

• Consumers continue to identify the CENTURY 21 brand as “the most recognized

name in real estate.”

• Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-

known brand, with the nearest competitor trailing by a substantial 14 percentage

points.

Q “Which of these agencies , if any, is the

most recognized name in real estate?”

Page 17: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

Marketing Plan

• Send “Just Listed “postcards highlighting your home to local area residents.

• Advertise and hold agent/broker and buyer open houses.

• List your property on our company website, which boasts the only Google powered search by key

word in addition to field searching, Mapping Features, Trulia & Zillow integreation to help the buyer realize the

value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home.

• Internet marketing – REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text,

– We have banners placed on TRULIA featuring our listings as advertising

– Trulia - Openhouse.com - Hotpads.com

– Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com

– Homescape - New York Times.com - Google.com

– Courant.com - ListHub.com - aol.com

– Cyberhomes.com -oodle.com - homefinder.com

– Frontdoor.com -yahoo.com - backpage.com

– …. And more

• Send out electronic notices about your home i.e., eNewsletters and eCards.

• Provide local advertising

• Leverage the CENTURY 21® Global Referral Network to access leads from around the world.

Page 18: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

Marketing Plan, Continued

– Enhanced listing display on Realtor.com site to make your property

stand out

– Video/virtual tour on YouTube.com, FaceBook.com, Linkedin.com,

Wordpress.com, LiveVideo.com

– Offer a Home Warranty program

– Offer special Century 21 Access America Mortgage financing options

– Transaction Management Online

– Feature your property on my personal website and blogs

– Place property on Craig‟s List and other online classified websites for

maximum exposure

– Eyejot.com

Page 19: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

Marketing Plan Continued

Page 20: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

Targeted Local Marketing

• Open Houses – Actively promote open house showings for Brokers and

Buyers

• Direct Mail – Just Listed cards, Open House cards and other targeted

mailings

• E-Greetings – Online greeting cards directed to potential buyers

• Local Advertising

• MLS – Place your home with the local Multiple Listing Service to make it

available to all local Brokers

• Internet – Courant.com Century21.com allows internet users to get

information and photos of your home

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James Davin

REALTOR

CENTURY 21 Access America

Page 21: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

2009 Online Marketing continued

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• Strategically publish creative banners that increase traffic and

listing exposure on Century21.com.

• CENTURY 21 provides an innovative online experience for

consumers that is second to no one in the industry.

• Online media is optimized to drive leads and response from

consumers on your property.

• Automated email communications to buyers interested in your

property

• Search Engine Marketing is a key component of our online

marketing efforts that drives consumers to our website and

thereby increases the exposure your listing receives to

interested buyers.

Page 22: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

CENTURY 21® National Advertising

• Multi-million dollar national advertising campaigns

• Print, Internet and radio

• Targeted advertising for Specialty Markets

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Page 23: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

CENTURY 21® Global Reach

Worldwide presence

• Century21.com international links and websites

• CENTURY 21® Global Referral Network

• Significant buyer opportunities - with over 8,000 offices and 140,000 sales associates worldwide

• Additional buyer opportunities - with the CENTURY 21®

Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads

Page 23

Page 24: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

Referral Services

• World’s largest referral network (based on the number of offices

worldwide) brings you:

– More buyer opportunities for your property

• With over 8,000 offices and 140,000 sales associates worldwide

• CENTURY 21® Global Referral Network, an Internet based referral

system for distribution of referral leads from around the globe

Page 24

James Davin

REALTOR

CENTURY 21 Access America

Page 25: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

Home Buyers

• 84% of all home buyers used the Internet as a tool when searching for a

home*

• 84% of recent home buyers found photos “very useful”*

• 60% said the same about virtual tours*

• There are over 200 million users of the Internet in the USA**

– 29% of home buyers first learned about the home they purchased

using the Internet*

– 84% of first time home buyers used the internet as an information

source in the home buying process*

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*2007 NAR Profile of Home Buyers and Sellers

**Nielsen-Net Raings.com

Page 26: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

Selling Your Home with the Help of Century21.com

The Century21.com

web site averages

more than 2 million

visits per month

• Consumer Leads

• Property Listings

• Registered Users

• Top Search

Engine

partnerships;

Google, Trulia and

Yahoo

Page 26

Page 27: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

The Search Areas on Century21.com

• Century21.com is a consumer‟s home buying and selling information gateway

• The easy to navigate menu bar allows consumers to identify exactly what

they‟re looking for

• The site serves as a real estate resource library for consumers

• Property Search

– Satellite technology to visually scout the location of CENTURY 21

properties that meet their search criteria

– Aerial views allow users to explore the property yard, street and

neighborhood

Page 27

Page 28: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 28

Online Marketing Tools that help us Sell Your Property

• Slide Shows & Virtual Tours

Visually highlight the best features of your home; automatically created when you have 6 or more pictures

• Neighborhood ProfilesImportant information about this and other neighborhoods

• MortgageCalculator s and financing information

Slide Show

Page 29: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

Your Listing on Century21.com

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• Up to 20 listing Photos can be included

• Detailed property descriptions (English and Spanish)

• Floor Plans

• Slide Show

• Virtual Tours

• Open House schedule

• CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes

Page 30: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

A custom Slide Show to Showcase Your Property

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• This is what the consumer sees on Century21.com

• Slide Shows are automatically created when you have 6 or more photos of the property

• 98% of prospective Buyers feel property photos are useful in their home search*

* 2007 NAR Profile of Home Buyers and Sellers

Page 31: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

Competitive Market Analysis

Establishing the perfect price for your home!

• Recent Sales

• Current Listings

• Under Contract

• Expired Listings

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• How do you stack up against the

competition?

• What will help your property sell

faster?

• How much will you have after closing?

Page 32: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

We‟re with you every step of the way

CENTURY 21 Connections®

• The CENTURY 21 Local Connections® program offers you convenient, cost-saving

products and services that simplify your home buying, selling and ownership

experience.

• To search for money saving coupons and discounts, visit:

http://www.century21.com/learn/connections/

Home Warranty

• The CENTURY 21® Home Protection Plan offers home sellers and buyers protection

against costly, unexpected repair bills that may occur after closing.

Financing

• Northern States Mortgage, with it‟s „BEST RATE GUARANTEE‟

Transaction Management Online

From deposit to close, your transaction will be monitored online, by you, your agent, your

legal council, and your mortgage company.

Home Owners Insurance

• SCM Insurance, part of the one Stop Shop experience you can choose, to compare the

best rates and best services in the industry.

Page 32

Page 33: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

Seller Service Pledge – My Personal Commitment

• 21 points of differentiation

– Commitment to service

– Agreement between you,

the seller and my

CENTURY 21® office.

Page 33

James Davin

REALTOR

CENTURY 21 Access America

Page 34: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

Quality Service

• I strive to provide outstanding

service to our clients

• My clients are invited to

complete a Quality Service

Survey and return it to our

independent 3rd party research

group

• Consistent monitoring of service

in order to assure highest level

of quality.

Page 34

James Davin

REALTOR

CENTURY 21 Access America

Page 35: 2009 Listing Presentation Jim Davin

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

Put me to work for you!

CENTURY 21: The Gold Standard.

Page 35

James Davin

Page 36: 2009 Listing Presentation Jim Davin

Thank you!Page 36

James Davin

CENTURY 21 Access America

477 South Broad Street

Meriden, Ct 06450

Phone:203- 599-2904

Toll Free:1-800-525-7793 x 2904