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Jim DsouzaEldrid Fernandes

Dhiraj Sawant

Chirag R Thakkar

Aircel

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Indian Telecom Industry

5th largest in world.

2nd largest in Asia.

40% in 2005 to 60% in 2009Out of 3 telephone users 1 cell user.

Great impact on everything from the humble

PC, internet, broadband (both wireless and

fixed), cable, handset features, talking SMS,

IPTV, soft switches,

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Change in Indian scenarioMore buying power.

Large middle class buyers

Need of the day.

Customers prefer wireless to telephones.

Quick service delivery

Affordable pricing plans

Innumerable features.

Many options

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AIRCELJoint venture between Maxis communications and

Apollo hospitals group.

5th largest GSM mobile service provider.

19 million consumers.

It is among the fastest growing mobile operators inthe country

It has market leadership in

Tamil Nadu AssamNorth East Chennai

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Currently operational in 17 telecom cities

Planning to become a leading pan-India operator.

Provides 2g, gprs and advanced vas services through its fully edgedenabled network

Is also a licensed national and international long distance operator.

Recently concluded its 3g trials on its network.

Is amongst the first pioneer WIMAX services are targeted at the SMEand enterprise markets.

Recognized as among the top 10 medium sized companies in Indiaby business world in 2007 rankings.

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Research MethodologyResearch Design:

Exploratory as well as Descriptive.

DATA COLLECTION METHODS:

Primary Research: Questionnaires

Secondary Research: Brochures, Magazines, Internet

Population frame:

Customers who already own a mobile connection.

Sampling Technique: Non-probabilistic sampling technique

Sample Size: 50

Area: Mumbai

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Sales PromotionAircel offers the lowest ISD rate cutters in Chennai &

other regions:

Corridor calling:

Loyalty program:

Aircel Value voucher:

HUNGAMA OFFER:

AIRCELFACEBOOK ASSOCIATION:

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Aircel-Blackberry Association:

Corporate Bulk Buying SchemesAdvance Rental Scheme

On Call Home Service

BlackBerry Specialist at Aircel Outlets

Aircel sponsors the Chennai super kings inIPL:

Acquired complete branding rights.

Various contests for the spectators, during matches.

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Aircel at The Gateway of INDIA :

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REFERENCES

www.aircel.com

www.iimcal.ac.in/community/consclub/reports/telecom.

http://www.iloveindia.com/economy-of-india/telecom-industry.html

http://www.economywatch.com/world-industries/telecommunications/telecom-industry-in-india.html

http://www4.yourbillbuddy.com/provider_info/aircel

www.economicdtimes.com

www.hindubusinessline.com

http://www4.yourbillbuddy.com/provider_info/aircelhttp://www.economicdtimes.com/http://www.hindubusinessline.com/http://www.hindubusinessline.com/http://www.economicdtimes.com/http://www4.yourbillbuddy.com/provider_info/aircel