PORTFOLIOJernej Vrečar

WORK EXPERIENCE 2006 MTV Art Break competition - Project manager and copywriter

Short animation “Hamster Wheel”  2009 Faculty of Social Sciences - Translator

Richard Hoggart: “The Uses of Literacy”James Curran: “The New Revisionism in Mass Communication Research: A Reappraisal”

 2009 - 2010 Mimovrste =) - Editor

(Retail industry) Product preparation and (more or less) creative descriptions (mostly music section - CDs & DVDs; also literary works and tourist guides)

 2010 Summit Leasing Slovenija - Copywriter

(Car Service, Sales, Rentals and Leasing) Company website renewal

2010 - SM Studio Marketing - Copywriter, translator(Advertising agency) Integrated advertising campaigns, strategic planning, brand development, responsible for social media planning, focusing on digital media and web, Ad/campaign localization, in-house translation and proof-reading, basic drawing and seat heating.Accounts worked with: Amis, Petrol, Bayer, Husqvarna, Ljubljanske mlekarne,

Nokia, Spar, ZTM, Summit Leasing Slovenia, Kompas  2011 - Podoba-Glasba - Co-editor

(The Music-Image is a web magazine dedicated to the art of music videos.)Music video reviews

2013 - ŽVPL - Journalist(Slovene webzine focusing on cultural events, concerts, books, music

albums...)Concert and album reviews

 2014 - Društvo ljubiteljev domačega pivovarstva - President(Slovenia Homebrew Society)

 AWARDS GOLDEN SEMPLER AWARD for Best Media Strategy: “Peter 13th – First Slovene Interactive Web Series”GOLDEN SOF AWARD for Best Digital Campaign: “Peter 13th – First Slovene Interactive Web Series”GOLDEN SOF AWARD for Best Website: “Peter 13th – First Slovene Interactive Web Series”PRIZMA AWARD for Best PR Campaign: “Petrol - Donate Energy for Life”SPORTO AWARD for Best TV Ad in Sport Advertising: “Amis – No. 1”

DIGITAL

Peter 13th – First Slovene Interactive Web SeriesCopywriter/creative director/Screenplay

ChallengeAmis – the national internet and IPTV provider wanted to introduce their latest product AmisTV 3.0 that would give viewers more control over their TV watching experience and a more active role. SolutionPresent the product by letting the viewers experience first-hand what it means to have AmisTV 3.0.: Peter the 13 th – The First Slovene Interactive Web Series. The series invites viewers to participate in the development of the story by exploring different AmisTV 3.0 features and interacting with them. ResultThe series was a great hit among viewers and received a lot of positive feedback. In just one month the series' web page received over 120, 000 visits, was placed among the 20 most visited in Slovenia, generated over 80, 000 interactions and reached an estimated 950, 000 unique users – that's 80 % of the total universe.

http://www.youtube.com/watch?v=hsUVd2En7xk

Petrol – Donate Energy for LifeCopywriter/webmaster/social media strategist and manager

http://www.daruj-kri.si/  https://www.facebook.com/daruj.kri  http://www.youtube.com/watch?v=59IvadKArn0

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Siti besed- Fed Up With WordsCopywriter/webmaster/social media strategist and manager

http://www.sitibesed.si/  https://www.facebook.com/sitibesed  http://www.youtube.com/watch?v=4atXkwFupnc

.

ChallengeFor more and more children in Slovenian schools, lunch time is a time of shame, infused with feelings of inferiority and helplessness as their parents cannot afford to pay for their school meals. Their incredibly sad stories – in the heart of Europe, in the 21st century – it was unacceptable to us. We were fed up with empty words - they cannot feed hungry children. We wanted to help.

The pageThe purpose of the page was to raise awareness about the school meal problem in Slovenia, to activate the wider audience and encourage it to participate. The page also hosted a virtual classroom of hungry children who would share their said stories and use the medium to reach out to as much people as possible. The idea was to use these children as the official spokespeople that would raise awareness outside of Facebook as well: on forums, blogs, online newspapers etc.The page offered all the necessary information on the problem, its progress and how to participate. The users were free to interact with campaign organizers, offer their help, comfort the virtual hungry children and try to rescue them form their classroom by donating money.

Amis – Musical Christmas e-CardCreative director and copywriter

IDEA

We created an interactive Christmas e-Card where you can choose your own background soundtrack for the personalized message. Whether you‘re into traditional carols, soft rock, techno, pop or even death metal, the lights on the Christmas tree will flash to the rhythm of your favourite song!

Studio Marketing JWT – Christmas e-CardCreative director and copywriter

IDEA

In light of the ongoing crisis, SMJWT wanted to remind their partners and friends that when dealing with danger we can all be superheroes.

http://www.smjwt.com/static/NY_2012/eng.html

Ferrero – KinderCopywriter – translation of materials and website

http://www.magic-kinder.com/mk/lang/sl_SI/index.htm /

Alpsko mleko – Athletes’ sponsorshipSocial media strategist and manager

Give each day your all

Alpsko mleko is a proud official sponsor of the up and coming young athletes Ilka Štuhec (Alpine skiing) and Žan Košir (Alpine snowboarding). Since the beginning of winter 2013 every season AM Facebook page turns into a sports arena full of cheering and supporting of their sponsored athletes.

We introduce them, talk about them, we announce their competitions, we congratulate them on their results and through heir individual struggles communicate the idea that “practice makes perfect”.

https://www.facebook.com/alpskomleko?fref=ts

INTEGRATED

Nokia – Amazing EverydayCopywriter – localization of the campaign

Amazing Evening (product launch)

http://www.youtube.com/watch?v=O_d1BGbCO74

 Promotional activities:http://www.youtube.com/watch?v=Cgl6Rg4GDFI&list=UUGZ0Hwt_WydY-N9xaWlzd6Q&index=1&feature=plcp

Amazing HuntTo promote the new phone among opinion leaders we organised a Nokia treasure hunt for bloggers and journalist where their tasks included using the new Lumia features. The hunt concluded with a „pop-up“ restaurant inside an old train wagon.

Donate Energy For Life – Blood donation campaignCreative director / Copywriter / Social media manager

Keep calm and donate blood

Sloveina’s annual blood donation campaign which each year invites local celebrities to promote blood donation as an honorable deed. This instalment talked about mutual respect as basis for all charitable work specifically targeting younger internet users.

The idea was to use “hot blooded” internet comment section behaviour to encourage these “trolls” to rather donate some of that “hot blood” to others in need.

http://www.daruj-kri.si/  https://www.facebook.com/daruj.kri

Donate Energy For Life – Blood donation campaignCreative director / Copywriter / Social media manager

I would give up blood for you – bloody rap battle

To address the common misconceptions and fears of blood donation we organised a rap battle between Slovenia’s most prominent rappers Zlatko and Trkaj. Within the battle the rappers passes between them the typical questions and answers:

https://www.youtube.com/watch?v=EhELoFb1je0

PRINT

Mladina – ProglasCreative director/copywriter – Socially critical ads

“Take over the world”

Task: Be the voice of the 99%. Demand justice and change.

Copy: “% is on our side.”

Mladina – ProglasCreative director/copywriter – Socially critical ads

“Parking”

Task: Slovenia and its parking culture and problems.

Mladina – ProglasCreative director/copywriter – Socially critical ads

“Africa”

Task: The exploitation by the Western world

Mladina – ProglasCreative director/copywriter – Socially critical ads

“Youth”

Task: Youth today.

Mladina – ProglasCreative director / Copywriter – Socially critical ads

“Illusions”

Task: Everything that is very unlikely to happen in the coming year.

Translation: „Happy New Lowest Income of 2.015!

Ljubljanske mlekarne – Čokoladno Alpsko mlekoCreative director / Copywriter

We wanted to showcase the overwhelming chocolate flavour of the new Chocolate Alpsko mleko.

Summit Leasing – Tick-tock to your dream carCreative director / Copywriter

Summit Leasing offers their costumers all-inclusive car services: leasing, credit, insurance, registration. Getting a car of your dreams has never been easier and faster!

OUTDOOR

Kompas Holidays - Your true compass for holidaysCreative director / Copywriter

The campaign was aimed at positioning the Kompas Holidays tourist agency as an expert for holidays with rich experience and knowledge and as someone we can truly rely on – just as we can rely on a compass. Namely, the compass always points us in the right direction and with its help, we discover new destinations and, with them, new adventures.

The Adriatic and the Mediterranean thus become more than merely a tourist destination; they become a pleasant memory and a unique experience that will linger in our thoughts for years to come and to which we will gladly return.

Amis – Be Flexy!Creative director / Copywriter

We wanted to showcase the flexibility of the new Amis Flex packages that allow their users to add and substract TV programs and change their interent speed – all at a very flexible price.

TV

Amis – No. 1 Copywriter

ChallengeRaise brand awareness and brand image by communicating that Amis is the most trustworthy ISP provider in Slovenia (following the results of Amis Brand Tracking analysis conducted by GFK Slovenia, one of the leading market research companies in Slovenia).

SolutionJuxtapose the brand with the notion of what it takes to be and remain on top of their competition (being number one), using world boxing champion Dejan Zavec as a symbolic reference: »every day we earn the title of No. 1. «

ResultAmis has since noticed increased brand awareness and campaign recall. The campaign gained considerable press coverage and was acknowledged as an example of excellence in advertising by marketing experts.

http://www.youtube.com/watch?v=-yxEXJhMFYM

Amis – HipernetCopywriter

With this TV ad, we demonstrated the power of the fastest Amis internet to date. We created a story showing how dependent our lives are on a fast internet connection. The story shows Amis' icon, world boxing champion Dejan Zavec, who receives confirmation of his next big match. When he shares it on Twitter the news spreads through all the social networks in a matter of seconds, generating a huge wave of responses from his fans and the media, thus showing that all the greatness of the moment actually happens on the internet.

http://www.youtube.com/watch?v=eAiG4Rg7eok

Ljubljanske mlekarne – Čokoladno Alpsko mlekoCreative director / Copywriter

We wanted to showcase the overwhelming chocolate flavour of the new Chocolate Alpsko mleko.

https://www.youtube.com/watch?v=FzNrYODVncw

Husqvarna – More than just a machineCreative director / Copywriter

The TV ad encourages us to accept challenges that nature offers us by juxtaposing World Champion Boxer Dejan Zavec’s training with shot of Husqvarna gardening tools. Just like these tools that were specifically designed to conquer extreme situations in nature Zavec too uses these natural barriers to test his abilities.

https://www.youtube.com/watch?v=sBiHz4igPQk

Amis – Be Flexy!Creative director / Copywriter

We wanted to showcase the flexibility of the new Amis Flex packages that allow their users to add and subtract TV programs and change their internet speed – all at a very flexible price.

So we introduced an unusually flexible family that would represent all the individual needs of our TG. The TV add represents the flexibility with a dance choreography in a continuous shot where family members dance around the couch and contort to find that perfect service they are looking for.

https://www.youtube.com/watch?v=ZTE9L-bdisM

DIRECT

ZTM – Annual reportCopywriter

Full of life

By pulling the book out of the sleeve you fill up the test tubes with blood.« So, the way by which the publication opens illustrates the primary goal of the Blood Transfusion Centre of Slovenia – managing national blood supplies in order to save lives all over the country. The headline »Full of life« represents both: 1) the mission: filling up blood supplies in order to save lives and 2) the spirit: the positive attitude of devoted employees.

Amis – B2B Christmas CardCreative director and copywriter

Opportunities are everywhere

The card communicated that business opportunities are everywhere, we just have to know where to look for them. A look through the Christmas ornament revealed the full extent of the message.

Datalab – Pantheon CloudCreative director and copywriter

Welcome to the Cloud!

In 2013 Datalab introduced a new accounting programme based on cloud computing. To introduce new potential costumers to this concept we invited them to join us on our journey into the cloud.

Invitees to he official release event were visited at their office by Pantheon Cloud Airlines personnel and personally invited to the journey into the Cloud.

OTHER

Studio Marketing – JWT trendsTranslator / lecturer

At the end of each year JWT international network releases 10 trends in marketing, pop culture, technology etc. that will define the coming year.

Studio Marketing translates these each year and present them to their current and prospective clients as well as to the representatives of different Slovene media.

Ferrero – KinderCopywriter – transcreation and translation of materials

Sporty Animals:http://www.magic-kinder.com/mk/lang/sl_SI/minisites/sporty_animals.htm  Mouse Doctors: http://www.magic-kinder.com/mk/lang/sl_SI/minisites/mouse_doctors.htm

Podoba-GlasbaCo-editor

Dekadent – Raided: http://www.podoba-glasba.si/dekadenca-na-prostosti/

 Revolute – Zmaja: http://www.podoba-glasba.si/pihajte-otroci-ali-revopravljica-za-odrasle/

ŽVPLJournalist

Articles: http://www.zvpl.com/avtorji/jernej-vrecar/

Slovenia Homebrew SocietyPresident/ PR

Articles: http://dldp.wordpress.com/2014/04/17/porocilo-1-utrip-domace-pivovarske-scene/

OI BREWCEO / brand manager / brewmaster / fictional character

Work in progress…

Work of progress…

Telephone: 040 472 613

E-mail: joco.3d@gmail.com jernej.vrecar@telemach.net

LinkedIn: http://si.linkedin.com/pub/jernejvrečar/45/a50/532