Jennifer Ames, Niki DeWall, Kate Galloup, & Jody Van HalsemaWest Michigan stroke organization

1MissionTo provide education about stroke prevention, increase the awareness of signs and symptoms, and emphasize the importance of early treatment within members of the community.VisionEarly recognition, treatment, and prevention.PhilosophyCommitted to delivering preventative education that empowers individuals to make positive lifestyle choices and minimize the risk of stroke.Belief that through the use of quality education and the appliance of local resources, we can reduce the occurrence of stroke and its negative effects.

Who we are:

Stroke isnt on the radar: 58% dont know if they are at risk for stroke41% wouldnt call 9-1-1 right away if they thought they were having a stroke37% cannot correctly recall any warning signs of strokeBUTAfter exposure to warning signs, recall of one or more signs increases to 86%

Stroke by the numbers:Over 800,000 people per year experience a stroke1 person will die every 4 minutes from a stroke53% have personal experience with a strokeStroke is the 4th leading cause of death and chronic disabilityWhy is Education needed?

Organizational GoalsPromote evidence based information on stroke within members of the community through the utilization of clinics and health fairs.Broaden the knowledge base of the community regarding their individual risk factors for stroke.Create awareness of the need for immediate medical treatment when stroke symptoms arise.

What we Do:

To communicate the types and symptoms of a stroke during the clinic sessions and achieve reciprocation after an educational presentation.To educate the community on identifying and reducing risk factors for stroke after listening to a presentation.To individualize each clients educational needs based on their identified risk factors through a one on one session at the clinic. To define the meaning of FAST and have community members summarize the meaning of this acronym after visiting the clinic.

Community Objectives

Presentation will vary on event type and location, but typical offering includes:20-30 minute presentation on the types of strokes, identifying risk factors, learning the symptoms, and the use of the FAST acronym.Individual completes stroke screening questionnaire and has blood pressure and pulse measured.Individualized educational debriefing session discussing results and identified risk factors.Question and answer session.

What does a stroke clinic consist of?

Stroke Awareness Marketing PlanParticipation in community expos, health fairs, and public events where individuals at risk for a stroke would benefit from education.Senior enrichment days, Relay for Life eventsConduct informational presentations and screenings to various organizations such as home owners associations and retirement clubs (gardening, traveling, classic car).Presentation opportunities and individualized screenings at retirement communities and senior centers. Many welcome individuals during their meal times and are often eager for educational opportunities.

Where we Educate The public:

How we operate:

Organizational chart

Services will be provided three days a week from 9:00am -5:00pm in the office.There will be no need for staff members to be on call as services are pre-arranged. Educational clinics will be coordinated with each interested entity to determine optimal date and time.Occasional weekend coverage for community expos and health fairs.

When are services Provided:

Salaries:Executive Director $55,000 Volunteer Coordinator $42,000 Marketing Coordinator $20,000 Educational Coordinator $20,000Benefits x4 Employees $3,200Total Salary Cost: $140,200

The Executive Director and Volunteer Coordinator will be full time positions at one FTE each.

The Marketing Coordinator and Educational Coordinator will be part time employees at 0.5 FTE each.

Volunteers will primarily be used to provide stroke screenings and education to the community.

Financial Breakdown

SupplyEstimated costEstimated total cost per yearRent$950.00 per month$11,400.00Wages$11,683.33 per month$140,200.00Flyers$0.59 per page; 1,500 flyers per year$885.00Misc. supplies (pens, pencils, magnets, paper, etc.)$100.00 per month$1,200.00Computer$300.00 times 3 $897.00Booth $1000.00$1000.00Advertisements $70.00 per page in black and white; $653.00 in color (journal)$200-$400 (newspaper)$14,000.00Utilities (electric)$13 per meter per month plus12.11 cents per kWh$1,800.00Medical supplies$30.00 for BP cuff and Stethoscope kit$100.00 TOTAL$171,482.00Business expenses:

Traverse City Record Eagle: A help wanted ad of 4 lines for 1 day in newspaper and 7 days on monster.com is $200-$400.The 9 and 10 news website has a classified area that allows for free ads. Other ways to advertise is through television, radio, or posters/fliers in hospitals, stores, and other businesses.

Other OutletsStroke: A Journal of Cerebral Circulation: $70.00 per page in black and white or color is $653.00 in addition to the $70.00.ELSEVIER: Ranges from $500.00-$5000.00.

Journal PublicationRecruitment of Staff financial costs:

Services will be offered for free to the community as a benefit. Donations, grants, and federal funding will cover operating expenses. Grants will be obtained for programs such as Paul Coverdell National Acute Stroke Prevention and the National Institutes of Health.Community fundraisers such as car washes and bake sales.Financial offsets:

The earlier stroke victims seek treatment, the better the outcomes and increased treatment options. Time is of essence. Individuals can modify their stroke risk factors based on lifestyle changes.Stroke is the #1 Preventable cause of disability.

The Bottom Line:

American Heart Association. (2015). Instructions for authors: Cost to authors. Stroke: A Journal of Cerebral Circulation. Retrieved from http://stroke.ahajournals.org/ site/misc/iforaxhtml#costsAmerican Heart Association. (2012). Stroke by the numbers [Brochure]. Dallas, TXCenters for Disease Control and Prevention. (2015). Stroke. Retrieved from http:// www.cdc. gov/stroke/City of Traverse City Light and Power Department. (2013). Electric Service Rates. Retrieved from http://www.traversecitymi.gov/ downloads/ electric_ service_ rates_all.pdfDISPLAYS2GO. (2015). 4-Panel Trade Show Display Boards. Retrieved from http://www. displays2go.com/C-1343/4-Panel-Trade-Show-Display-Boards-Briefcase-or-Carry-BagsELSEVIER. (2015). Pricing policy: For open access articles. Retrieved from http://www. elsevier.com/about/policies/pricing-policy Grants.gov. (2015). Search Grants | GRANTS.GOV. Retrieved from http://www.grants. gov/web/grants/search-grants.htmlReferencesMicrosoft. (2015). HP stream. Retrieved from http://www.microsoft.com/en-us/tablet/ ?q= laptopsOffice Depot/OfficeMax. (2015). Copies and Flyers. Retrieved from http://www. officedepot.com/configurator/pod/#/product/copiesAndFlyersPay Scale, Inc. (2015). PayScale - Salary Comparison, Salary Survey, Search Wages. Retrieved from http://www.payscale.comSpectrum Health (2012). Stroke screening information. Grand Rapids, MI.Zeltner, B. (2014). Cleveland Clinic to launch mobile stroke unit, bringing the ER to stroke patients in Cleveland. Retrieved from http://www.cleveland.com/healthfit/i ndex.ssf/2014/ 05/cleveland_clinic_to_launch_mob.html