Jean BaudrillardSimulacrum and Simulation

Baudrillard was a social critic and theorist known for his studies on mediation and communication. He wrote about controversial topics surrounding

consumerism, gender and social history, however, is most famously known for his.

Simulacrum and Simulation

Jean Baudrillard

Simulation is the stage where all is composed of references and nothing is original.

The world we see and the people we see as real do not exist where the dominant simulacrum is the product .

“The territory no longer precedes the map, now does it survive it. It is nevertheless the map that precedes the territory – precession of simulacra – that engenders the territory.” The Precession of Simulacra

According to Baudrillard it is now a question of substituting the signs of real for the real.

He believes that post modern media and culture is artificial as it still requires a sense of reality to which to go against in order to make it artificial.

We now live in a hyper-reality where it is hard to distinguish between the real and artificial.

Orders of Simulacra

1. The image is a clear duplicate of the real and is recognised as an illusion, instead a symbol of the real.

2. The distinctions between the image and the representation begin to blue because of replicas, it is no longer original. Such process masks a reality as it duplicates it so well.

3. The representation precedes and determines the outcome of the real. There is only the simulacrum.