January 22, 2015 Click to edit Master title style Art ... · Best Practices Establish Mission &...

Click to edit Master title style Art Policy and Program Issues, Opportunities and Draft Goals

BART Planning & Development

January 22, 2015

Background: Why a New Art Policy Now?

1 BART Planning & Development 1


A Delightful Rider Experience Community Pride & Connection

Enhanced Wayfinding Unique Station Identities

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Make Transit Work

Create Place

Connect to Community

BART Planning & Development 3

Art Policy and Program Development: Process

Existing Conditions &

Best Practices

Establish Mission &

Vision for Art in BART

Alternatives Analysis

Draft and Final Policy

Implementa-tion and

Community Engagement


Integrate Art into Station Modernization

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Art Policy and Program Development: Station Modernization Process

Art Integration Concept Plans

Work with Design Team To Integrate Art Opportunities

Call for Artists and Installation – Aligned with

Station Modernization Schedule


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Engagement (in process)

✓ BART Board of Directors

✓ BART Internal Staff

✓ APTA Arts in Transit Working Group

✓ Other Transit Agencies (LA Metro, NY MTA, SEPTA & more)

✓ City Public Arts Agencies / Commissions

✓ Regional Arts & Cultural Leadership

✓ Potential Funders & Donor/Partners

6 BART Planning & Development

Board Interview Findings So Far

We have heard interest in: • Funding and Staffing Best Practices • Community Partnerships and Engagement • Temporary Art • Graffiti abatement / murals • Leveraging Opportunities: Capital Investments

as well as public-private partnerships

BART Planning & Development 7

Objectives for this Meeting

REVIEW Existing Conditions

IDENTIFY Key Issues Shaping Policy & Program

EXPLORE Best Practices

UNDERSTAND Funding Options

BRAINSTORM Goal & Objective Concepts



Make Transit Cool

Ricardo Mendoza, The Will to Progress (2004), LA Metro Blue Line Firestone Station

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Is BART Cool or What?

BART employees in the 1970s (BART.gov) 10 BART Planning & Development

Not will we have an arts policy…

But what kind of arts policy?

“We Are All Neurons,” SEPTA public mural project, Ben Volta, artist, 2013.


Existing Conditions: A History of Art in BART

1970s 1990s 2000s Original Stations Partnerships Extensions

Ex: William Mitchell (Richmond, Lake Merritt,

Mission), Alfonso Pardiñas (El Cerrito,

Lafayette)

Ex: Rockridge Fire Mural, Ohlone Greenway Sculptures and Mural, World Wall for Peace (Fruitvale),

Larkin St. Youth (Powell)

Ex: Warm Springs, BART to OAK

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Existing Conditions: Key Findings

Issue: Asset Management

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Policy Lessons: Conservation & Preservation: Like any other asset, permanent artwork requires some maintenance Determine Lifespan of Artwork in advance Create a Transparent Process for De-accessioning Artwork when necessary

Alfonso Pardiñas, mosaic, El Cerrito del Norte Station, c. 1972



Issue: Artfully Modernize Existing Stations 80% of the success of a public space is a result of “management”: how the

space is maintained and programmed. (Project for Public Spaces, 2000)

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Innovative Strategies for Art in a Mature Transit System

Emphasize Experience and Interactivity

Leverage Entrepreneurial Funding and Creative Partnerships

Pool Funds when Possible to Prioritize Impactful Projects

Strike the Right Visual Balance in Stations: Ads, Wayfinding, Art

Nick Cave, HEARD NY, Grand Central Station, 2013 (NY MTA and Creative Time)

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Policy Lessons:



Issue: Interest in Art at BART is strong, among both

artists and public/ridership

“…this is THE PLACE to show visitors and tourists that culture and diversity are

at the heart of, and a priority in San Francisco. I fully support permanent

and semi-permanent art of all types…”

Self- described 50-year old native San Franciscan respondent to BART

Powell Street Station Survey, 2014


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Strategies to Grow Social Capital represented by ART at BART

Policy Lessons: Provide a BART art infrastructure to leverage this creative energy

Strengthen community partnerships

Establish a process to address external requests to donate or exhibit work

Develop access guide for artists interested in developing projects with BART

Promote the art that is already happening at BART, as appropriate

Best Practices: What does art in transit look like today?

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Distinctive Commissioned Works

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Engage artists early in design process to integrate art into major elements of capital projects

Walter Martin & Paloma Muñoz, A Gathering, 2001, NY MTA (Canal Street Station)


Temporary Exhibitions and Programming Keep Public Spaces Activated in Positive Ways: Expect the Unexpected

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How About Transforming a Graffiti Abatement Program into a Community-Based Mural Program?

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Emphasize Experience and Interactivity: Leverage Mobile Devices, Encourage Pop-Ups, & Tap the “People Power”

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Findings: Art After Capital Build-Out

• Firm Commitment + Proactive Implementation • Art Should Support Station Modernization and

Placemaking Goals • Never Miss an Art Opportunity • Temporary and Programmed Art May Address

Many Maintenance Concerns, But It Still Requires Staffing


Findings: Art After Capital Build-Out

A Multi-Faceted Approach to Funding:

Percent-for-art Sponsorship and Underwriting Grants: ArtPlace, NEA, Private Foundations Micro-Philanthropy & Crowd-Sourcing

Commitment of BART to Cultivate Partnerships and Demonstrate Success Over Time is Key


Setting Goals and Objectives

Transit Industry Words

Function Usefulness Safety Convenience Accessibility

Nouns of Positive Emotion

Delight Allure Pleasure Exhilaration Compulsion


Darrin Nordahl, Making Transit Fun (2012)


Make Transit Work: Enrich BART transit experience for all riders Mitigate system constraints, helping riders to enjoy the ride Create common bond of civility and caring for riders and

employees Enhance pride of ownership, reducing crime and

vandalism



Create a Place: Interpretive Access to BART History & Vision: BART has a

Story to Tell Celebrate Surrounding Communities, Histories and

Cultures Make wayfinding a Pleasure: It’s a joy to know where you

are and where you’re going



Connect to the Community: Invite Local Stakeholders to see themselves as part of the

BART community Create intergenerational and multicultural bridges Activate each station as a destination


Jun-14

Sep-14

Dec-14

Mar-15

Jun-15

Sep-15

Existing Conditions Framing BART's Issues, Needs

Best Practices

Mission/Vision for Art Program

Implementation Options (Funding, Program Structure, etc)

Policy Alternatives Analysis

Draft and Final Policy

Program Development and Implementation

Community Engagement

Integration w/ Station Modernization

Art Policy and Program Development: Phases


Questions & Comments

BART Planning & Development Department 30

"There is a kind of transit cities used to be very rich in...the kind that is part of the fabric of the city itself… ... In a really healthy city, it's something that knits the whole thing together...” Jane Jacobs, The Death and Life of Great American Cities, 1961

January 22, 2015 Click to edit Master title style Art ... · Best Practices Establish Mission &...

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