James Towers' presentation at Entertainment Marketing 2016
14
Engaging Reality How AR & VR Will Drive True Consumer Connection @jtowers1983 Jamestowers.com 16Kagency.com
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Transcript of James Towers' presentation at Entertainment Marketing 2016
Engaging Reality
How AR & VR Will Drive True Consumer Connection
@jtowers1983Jamestowers.com16Kagency.com
Content marketing on steroids
Marketers will build experience campaigns
Audience emersion
Virtual touch points in the sales funnel
There is a content gap currently
AR or VR? Think about practicality reach & experience
How will you drive true consumer connection?
Lower cost to entry than most think