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Jaipuria Institute of Management, Indore

CERTIFICATE PROGRAM ON MANAGING FAMILY BUSINESS 2020-2021

Be on the path of building better businesses

INTRODUCTIONINTRODUCTIONBe the change, you want to see.

Family business owners aspire to create a business venture that excels for many years from the

day its foundation has been laid.

The survival and growth of any venture depends on how effectively it meets the challenges of

the dynamic business environment. This further depends on how willing an entrepreneur is to

learn the contemporary methods and techniques of business management. And the aspiration

to become the market leader hinges on embracing change and developing a well chiseled

business acumen.

New age entrepreneurs in family business require new set of skills in the areas of e- commerce,

marketing, digitization of business, people management, supply chain and financial

management to name a few. The updated knowledge and skills enable them to step-up and

catalyze easy transition of business from one generation to the next.

This certification program is the stepping stone to becoming the leader of change in your own

business, or start your journey of being a new age entrepreneur, or moving to the next orbit of

your family business.

Dear Business Owners,

Jaipuria Institute of Management Indore marches ahead, towards its vision of well-being of all its

stakeholders, society being a major stakeholder. In the economic ecosystem of any nation, there

is a major contribution of family business owners.

In our endeavour to imbibe human values and to foster business acumen through creation and

spread of knowledge, we have established State-of-art Centre of Excellence in Business

Analytics”, “Centre of Entrepreneurship & Innovation” and unique “Jai-Care” a social initiative on

working with society; which clearly differentiates us from the rest.

It is with immense pleasure; we announce launching of our first long term certificate course on

Managing Family Business. This Certificate Program has been developed with the intent of

equipping the family business owners with well-researched knowledge and best practices of the

corporate world; and to further fortify their vision of becoming market leaders in the global map.

‘Be Where, The Road To Excellence is paved through Continuous Learning’

Wishing everyone excellence in their endeavors;

FROM THE DIRECTOR’S DESKFROM THE DIRECTOR’S DESK

OBJECTIVESOBJECTIVESTo provide deeper insights on the global entrepreneurial ecosystem to the participants.

To abreast the business owners with the current practices in core areas of business

management.

To equip the participants with a multifunctional approach for managing family business in a

multipolar world.

Dr. Prithvi YadavEx-Professor, IIM Indore.Former Director, NMIMS Hyd

HIGHLIGHTSHIGHLIGHTSProgram delivered by experts and eminent speakers from various domains.

Connect with reputed financial institutions lending money to MSMEs.

Certificate from Jaipuria Institute of Management, Indore, M.P.

ADDITIONAL BENEFITS

On completion of the program an entitlement to become part of a 9000+ strong

Alumni fraternity of Jaipuria Institute of Management, Indore.

Benefit of attending and availing financial concessions for other management

development programs organised by Jaipuria Institute of Management, Indore.

The program offers membership to Jaipuria Indore's library resources, and access to

the Business Analytics Lab.

(For candidates pursuing complete certification program)

*Specialisation based modules on various management domains are also being offered under the

certification of Managing Family Business Program.

PROGRAM DELIVERABLESPROGRAM DELIVERABLES

Module 1: Foundations for Family Business

Key Learnings: Understanding the current position of family business in India; Reasons for

success and failure in family businesses; Evolution, ethics, challenges and growth

potential of family businesses

Module 2: Business Idea

Key Learnings: Business ideation, and its evaluation via back of envelope exercise,

conversion of the idea into a success story

Module 3: Overview of Family Businesses and Sustainable Development

Key Learnings: Understand the family business issues, conflict management and

formulation of strategies for better management of family business

Module 4: Understanding Economic and legal Business Environment

Key Learnings: Impact of various macro-economic factors and laws on family business

THE PROGRAM CONSISTS OF FIFTEEN MODULES:

2 1

Module 5: The Business Plan

Key Learnings: Essentials of Business Plan, building a good plan, developing strategies as

per the business objectives

Module 6: Marketing Basics

Key Learnings: Essential of marketing and market research

Module 7: Marketing Strategy

Key Learnings: Decisions on product, price, place, promotion strategies and framing

strategies related to Segmentation, Targeting and Positioning

Module 8: The Marketing Plan

Key Learnings: Need of a marketing plan and its effective execution

Module 9: E-Business and E-Commerce

Key Learnings: Best practices and relevant knowledge about the operations and

Technology required for E-Business and E-Commerce

Module 10: Accounting and Cash Flow

Key Learnings: Understanding need of Financial Accounting, how and why to prepare

financial statement and how to interpret these financial statements

Module 11: Financial Management

Key Learnings: how to take decisions related to assets and liabilities, managing assets

liabilities, and maximising wealth using appropriate financial management techniques

Module 12: Managing People

Key Learnings: People management skills such as Harnessing Human Potential, Recent

Trends in Talent Acquisition, Learning and Development, Compensation Management

and other related topics.

Module 13: Leadership Communication

Key Learnings: Explore your own communication strengths, build effective relationships

with internal and external stakeholders, learn crucial communication techniques to drive

effective decision making, teamwork and action.

Module 14: Supply Chain Management

Key Learnings: Knowledge and implementation of strategies used in efficient supply

chain management

Module 15: Research and Analytics

Key Learnings: Industry Benchmarking for Business Processes, Capturing Data by

Design, Making Meaning out of Data, and Use of Analytics to Aid Managerial Decision-

Making.

METHODOLOGY

COURSE DURATION

METHODOLOGY

COURSE DURATION

Classroom online training and discussion Session by industry expert Peer Learning

Mentoring Project and field work Harvard business school simulation

Mode: Online 40 weeks Weekend classes on Saturdays and Sundays

ASSESSMENT DETAILSProject Work (Project Report and Presentation)

The project focuses on practical implementation of the theoretical concepts

discussed in the sessions, covering all modules. (Details mentioned in course outline)

Examination at the end of course

End Term examination will be a written examination based on real life situation.

On successful completion of the course the certificate will be provided.

ABOUT FACULTY MEMBERSABOUT FACULTY MEMBERS17+ Regular Faculty Members

100+ Jaipuria Faculty Members

300 + Visiting Faculty members across the globe

90% plus Faculty Members are Ph.D. across all streams.

Papers of faculty members across all streams are highly cited in ABDC category Journals

Faculty members with experience in Academics, Research, Consultancy and MDP

COORDINATING TEAMDr. Priti Bakhshi: Associate Professor (Finance), Coordinator Family Business Program

Dr. Manisha Shukla: Assistant Professor (OB and Human Resource Management),

Chairperson, MDP and Consultancy

Professor Arindam Saha: Assistant Professor (OB and Human Resource Management),

Member MDP and Consultancy

Dr. Devika Trehan: Assistant Professor (Communication), Member MDP and

Consultancy

Dr. Pooja Kushwaha: Assistant Professor (Information Technology), Member MDP and

Consultancy

Dr. Megha Jain: Assistant Professor (Economics), Member MDP and Consultancy

ELIGIBILITY CRITERIA:ELIGIBILITY CRITERIA:Candidate from family business background.

SELECTION PROCESS: SELECTION PROCESS: Selection will be based on personal interview by panel members.

FEE STRUCTURE:FEE STRUCTURE:Rs. 55000+ GST (9900) = Rs. 64900

1st Installment = Rs. 30000+GST (5400) = Rs. 35400

2nd Installment = Rs. 12500+ GST (2250) = Rs. 14250

3rd Installment = Rs. 12500 + GST (2250) = Rs. 14250

Shri B. P. Inani (CA)MD - Swan Finance Ltd.Co-Founder - Swan Angel NetworkNRK Park, Indore

Padma Shri Dr. (Mrs.) Janak Palta McGilligan Founder Director - Jimmy McGilligan Centre For Sustainable Development, Indore

Shri Yogesh AgarwalCEO - Splendid Honda, Jabalpur

Shri Deepak BhandariChairman - Global Forum of Industrial Development, Indore

Shri Ashok BadjatyaManaging Director - Hindustan GroupIndore

Shri Asad WarsiAdvisor - Swachh Bharat Mission-IMC, IndoreCo-Founder - Eco Pro Environmental services, Pollution control and waste management services, Indore

Shri Manish GuptaBusiness Consultant 360° Business Consulting

ADVISORY COMMITTEE MEMBERSADVISORY COMMITTEE MEMBERS

REGISTRATION DETAILS:Payments may be made through following modes: Cheque/DD Payment: At par

cheque/demand draft in favour of Jaipuria Indore Fees Collection payable at Indore.

Online Registration is accepted through net banking.

Refer to the bank details below:

Beneficiary's Name - Jaipuria Indore Fees Collection

Bank Name - Axis Bank Savings Bank A/c - 913010055532909

Branch Name & Address - Pitampura, New Delhi. NEFT /RTGS / IFS Code - UTIB0000040

PAN details - AAATI 1375E GST No - 23AAATI1375E1Z3

ABOUT JAIPURIA INSTITUTEOF MANAGEMENT, INDOREJaipuria Group is known for its living legacy of seventy years and four generations as industrialists

and educationists. The Jaipuria ethos is focused on creating and nurturing the next generation of

thought leaders through intuitive education. This ongoing quest for ensuring academic excellence

made it one of the largest education groups in northern and central India, with the setting up of

Jaipuria Schools in major cities across India, and four Jaipuria Management Institutes located at

Lucknow, Noida, Jaipur, and Indore.

Established in 2010, Jaipuria Institute of Management, Indore, is an AICTE approved , NBA accredited

and ranked 2nd amongst private B-schools in central India (Business World 2019). The campus

benefits greatly from a booming business culture and rich legacy of the city known as Mini Bombay.

Situated in a picturesque location, fully equipped campus having modern amenities to facilitate

learning in a digital based business learning environment, including business analytics lab, library

with over 7000 books, and smart classrooms, making it the B-school of future. International

collaborations, knowledge exchange programs, exposure to best business practices around the globe

and global peer network helps in developing a diversified perspective, essential for any management

executive in today's multipolar business world.

Jaipuria Institute of Management, Indore takes pride in its premier industry associations like, CII,

FICCI, IMA, AIMP that have been developed through its highly acclaimed and appreciated

Management Development Programs and Consultancy for various domains of industry, covering

leadership programs, and operational trainings. The institute has hosted programs for various

reputed public and private sector international, national and local organizations like Tata

International, Airport Authority of India, IFFCO, National Fertilisers, Navin Flourine, HD Wires, Govt.

College of Agriculture, Skills Mantra , Spice Route, Skills Root , Naarangi craft, Indira Securities, Avi

Agro and many more.

JAIPURIA INSTITUTE OF MANAGEMENT, INDORE

Campus : Dakachya, Indore Dewas Highway, Near Shipra Toll Plaza, Indore.

City Office, 101, Sapphire Heights, Opp.C21 Mall,A.B. Road, Indore.

CONTACT DETAILS: YPS Kanwar: Vice President – MDP & CM.

M: +91 99997 52346 | Email.: yps.kanwar@jaipuria.ac.in

Manisha Shukla: Chairperson MDP, Jaipuria Institute of Management, Indore

M: +91 88219 21103 | Email : manisha.shukla@jaipuria.ac.in