Iune 26 th , 2012
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description
Iune 26 th , 2012. Overview. Short Introduction ( What is Open Web Analytics ?) Functionality More functionality Technology Questions. What is Open Web Analytics?. Is a open source web analytics software that allows you to track and analyze how people use your websites . - PowerPoint PPT Presentation
Transcript of Iune 26 th , 2012
www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at
Iune 26th, 2012
www.sti-innsbruck.at
Overview
1. Short Introduction ( What is Open Web Analytics?)
2. Functionality
3. More functionality
4. Technology
5. Questions
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What is Open Web Analytics?
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• Is a open source web analytics software that allows you to track and analyze how people use your websites.
• You have 100% control of your own code, your own server setup and your own data
• Provides developer access through an API
• Built-in support for tracking websites made with popular CMS such as Wordpress and MediaWiki.
• Plug-in for Drupal 6.x and 7.x available
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Functionality
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• The standard statistics reports• Top keywords and search engines
• Country information
• Providers, operating systems
• Time on site, pages per visit, repeated visits
• Real time statistical data
• Historical Reports
• E-commerce statistics
• Goal conversion tracking
• Campaign tracking
• Conversion tracking
• Action tracking.
• Visitor Geo-location
• etc
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Screenshots – Main Dashboard
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Screenshots – Main Dashboard
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Screenshots – Page detail
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• Next page viewed
• Prior pages viewed
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Screenshots – geo-location
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• Google map showing the geo-location of site visitors.
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More Functionality
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• “In-page” Tracking• Click Heatmaps
shows where clicks are occurring on a web page.
• Mouse Movements (recording and playback). Recording the mouse movements – domstreams.
• Click Tracking Tracking of clicks on all Individual visitor level click-stream report.
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More Functionality – Click Streams
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• View the actual click-stream of each visitor
• Individual visitor level click-stream report.
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More Functionality – Click Heatmaps
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• Click Heatmaps - shows where clicks are
occurring on a web page.
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Technology
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• Open source web analytics software created by Peter Adams
• Written in PHP• Uses a MySQL database
• Provides a REST based APIs• Developer documentation for extending OWA
• CMS Integrations: MediaWiki, WordPress and Drupal.
• Offers Javascript and PHP trackers
A side-by-side comparison between OWA and Google Analytics.http://www.openwebanalytics.com/?page_id=158
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Other possible tools
1. Piwik2. AWStats3. Yahoo! Web Analytics4. Twitalyzer
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Open source: Products:
1. Coremetrics(IBM)2. Omniture(Adobe)3. WebTrends4. Optimizely5. Compete
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Thank you!
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Questions?
