ItsyBits
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Transcript of ItsyBits
![Page 1: ItsyBits](https://reader030.fdocuments.net/reader030/viewer/2022020309/568c3c1b1a28ab0235acb4de/html5/thumbnails/1.jpg)
the Snacks that will Save the World
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Why does the world need saving?
We’re running out of space: The raising of livestock (farm animals raised for use or profit) consumes two-thirds of the planet's farmland
our planet is full of gas: raising livestock is a major source of greenhouse gases
the un says so: the United Nation's Food and Agriculture Organization recommendations that the western world eat more insects
we’re in an economic crisis, and the insects come cheap: Insects are metabolically much more efficient (than livestock), which makes them far cheaper to feed and raise
they’re not so gassy: Farming edible insects would produce 10 times less methane and 100 times less nitrous oxide than the large mammals we currently farm
We can’t get mad cow disease from them: they're so biologically different from humans, they are less subject to contagious disease
they’re healthy: Hamburger: 18 percent protein and 18 percent fat - Cooked grasshopper: 60 percent protein with 6 percent fat
(and how will eating insects help?)
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so why aren’t we eating them already?
“it’s a matter of mindset.”Marcel Dicke, entomologist
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so what’s our mindset?
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A brand new line of sweet and savory snacks for those of us forward thinkers who have a sense of adventure and compassion for our planet.
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the rationale
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I would eat this...
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but certainly not this.
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The product line
lollipops
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The product line
chocolates
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The product line
savory crisps
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the communication
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¬
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the end.