ItsyBits
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Transcript of ItsyBits
the Snacks that will Save the World
Why does the world need saving?
We’re running out of space: The raising of livestock (farm animals raised for use or profit) consumes two-thirds of the planet's farmland
our planet is full of gas: raising livestock is a major source of greenhouse gases
the un says so: the United Nation's Food and Agriculture Organization recommendations that the western world eat more insects
we’re in an economic crisis, and the insects come cheap: Insects are metabolically much more efficient (than livestock), which makes them far cheaper to feed and raise
they’re not so gassy: Farming edible insects would produce 10 times less methane and 100 times less nitrous oxide than the large mammals we currently farm
We can’t get mad cow disease from them: they're so biologically different from humans, they are less subject to contagious disease
they’re healthy: Hamburger: 18 percent protein and 18 percent fat - Cooked grasshopper: 60 percent protein with 6 percent fat
(and how will eating insects help?)
so why aren’t we eating them already?
“it’s a matter of mindset.”Marcel Dicke, entomologist
so what’s our mindset?
A brand new line of sweet and savory snacks for those of us forward thinkers who have a sense of adventure and compassion for our planet.
the rationale
I would eat this...
but certainly not this.
The product line
lollipops
The product line
chocolates
The product line
savory crisps
the communication
¬
the end.