It’s Nice That The Brief:

It’s Nice That’s audience has developed dramatically over the past few years – reaching every-one from freshers to creative directors. However, students have always been an integral part of the organisation’s DNA, and It’s Nice That now want new and exciting ways to stay engaged with their original audience.

It could be a poster campaign, a publication, an event, an app, or something so brilliant that no one has thought of it yet. How can they spread their commitment to showcasing great work in an information overloaded university world?

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One way of staying engaged with It’s Nice That’s original audience is to create something more tangible than a web page.

In this case we have created a series of small magazines which showcase some of the best work exhibited on the website after dividing this work into suitable sub-categories.

This could then be sold in art departments in colleges and universities nationwide at the begin-ning of the year, or perhaps even more regularly.

Concept

Outcomes Each magazine exhibits samples some of the best work featured on the web-site. The pages use a consistent grid system and reflect the overall tone of the company. A shortened logo was created to use throughout the pages of the magazine, which is shown on the left.

Typeface used: Edmond Sans Bold.

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