Its More Fun Logo Guidelines

8/11/2019 Its More Fun Logo Guidelines

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Campai gn guidel ines. Mo re fun i n the Phi lippi nes

Inspired by the banig, a handwoven Philippine map used for sleeping or sitting, our logo is alsoa picture -puzzle o f digital pixels. It symbo lizes o ur history and our fut ure, our tr aditions andaspira tions. An d just li ke our fi estas, it's br ight and co lorful.

RATIONALE COLORSOur logo's colors a re share d across ou
http://www.tourism.gov.ph:8080/PublishingImages/02_Its_More_Fun_logo_horizontal.jpghttp://www.tourism.gov.ph:8080/PublishingImages/03_Its_More_Fun_logo_vertical.jpg


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WordmarkIt's more fun in the Philippines should bDon't forget to use an apostrophe.

TypographyOnly use Hara bar a (b y An dre Hara bahttp://harabara.carbonmade.com).

This font is a combination of straight char acte r firm in o ur b elie fs, cult urewanted a font that was simple but co

PARTSThe logo is available for download at www.itsmorefuninthephilippines.com, but for informationalpurposes here are its parts.

X = the width of the letter L in the wordmark Philippines

X

X


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Registered trademarkWhen the icon is to the left of the wordthe registered trademark should followin the wordmark.

When the icon is above the wordmarkthe registered trademark should follow

PARTSIcon - The strips should be angled at either 45 or 135 degrees. - Each strip is .35x. - Do not rearrange the strips.

135 DEGREES 45 DEGREES.35X


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Stacked - The wordmark should have the sam - The distance of the wordmark from - The registered mark should be at th

ALIGNMENTHorizontal - The width of the icon is 8.75x. - The distance of the wordmark from the icon is 1x. - The distance of "It's more fun in the" from "Philippines" is .75x. - The top and bottom alignment of the wordmark to the icon is 1x. - The clear space around the logo should not be less than 3x.

CLEAR SPACE: 3X

8.75X

1X

1X

.75X

1X


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With websiteIn a horizontal layout,the website should follow 1x below thThe website should run from the leftmletter P in the wordmark.

In a vertical layout,the website should follow 2x below tThe website should run from end to e

1X

1X

VARIATIONSHorizontalUse when the logo has to be on the upper left or lower left corner of the material.

SkyscraperUse only for very narrow vertical materials.

1X

1X


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QR c ode onlyCan be u sed in p lace of t he l ogo, but

Grap hic app lica tion sFor informal materials such as artwoicon in place of the logo.

The graphic icon should be rendered

VARIATIONSBlack and whiteIf the logo should be rendered in black and white, please refer to the chart for the color

equi val ents of t he s trip s.

Wordmark onlyFor materials other than billboards and print ads such as trade booth walls and photo op walls,you may opt to use the wordmark without the logo.

www.its


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If the logo is set against a colored bac

COLOR RENDITIONSIf the image is light,the wordmark should be rendered in all-blue.

If the image is dark,the wordmark should be rendered in all-white.


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DON'TSDistort.

Chan ge t he c olo rs.Chan ge t he f ont.Put a stroke.Bevel/emboss.Put a box around.

Chan ge t he o rien tati on.Crop .Use glow effects.Put a drop shadow.Represent in outline only.Reconfigure, or otherwise change the

MINIMUM SIZEMinimum size when horizontal: A4 and smaller 1" wide A3 1.5" wide A2 2.5" wide A1 3.5" wide A0 4.5" wide Web 50px wide

For billboards and other sizes: maintain the same proportion/scale as in A0.

Proportions:

Minimum size when stacked: A4 and smaller .5" wide A3 .75" wide A2 1" wide A1 1.5" wide A0 2" wide Web 20px wide


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TRANSLAChin ese - S tack edWith English translation:

- Width of wordmark (both English athe local translation) should be equthe width of the icon.

- English translation should be below the icon. - Local translation, icon and English

translation should be block-aligned

1X

1X

X

.75X

.75X

BLOCK-ALIGNED

TRANSLATIONChin ese - Ho rizo ntalWith English translation:

Without English translation:

1X

.75X

.35X CLEAR SPACE: 3X

1X

1X

1X X

.75X

- X = "l" in Philippines *applies for the pages to follow - The English translation should be to the right of the icon. - The local translation and the English translation should be block-aligned vertically.

- For logos without "Philippines" in Hindu Arabic, we use the strips in the icon to measuredis tance and spa cing .

3 STRIPS

3 STRIPS

3 STRIPS

1 STRIPCLEAR SPACE: 9 STRIPS

2 STRIPS


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TRANSLAJapanese - StackedWith English translation:

- Width of wordmark (both English athe local translation) should be equthe width of the icon

- English translation should be below the icon - Local translation, icon and English


1X

1X

X

.75X

.75X

BLOCK-ALIGNED

TRANSLATIONJapanese - HorizontalWith English translation:

1X

.75X


1X

1X

1X X

.75X

- For logos without "Philippines" in Hindu Arabic, we use the strips in the icon to measuredis tance and spa cing .

3 STRIPS

3 STRIPS

3 STRIPS

1 STRIPCLEAR SPACE: 9 STRIPS

2 STRIPS


- X = "l" in Philippines *applies for the pages to follow - The English translation should be to the right of the icon. - The local translation and the English translation should be block-aligned vertically.


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TRANSLAKorean - StackedWith English translation:

- Width of wordmark (both English athe local translation) should be equthe width of the icon.

- English translation should be below the icon. - Local translation, icon and English


1X

1X

X

.75X

.75X

BLOCK-ALIGNED

TRANSLATIONKorean - HorizontalWith English translation:

- Wordmark should be center aligned vertically with the icon. - Wordmark should be block aligned.

1X 1X

1X 1X

1X 1X X

.75X .75X


- The English translation should be to the right of the icon - Local translation should be right aligned


.35X

.75X

1XXBLOCK-ALIGNED

CLEAR SPACE: 3X


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Campai gn gui delines . More fun i n the Phili ppin es

Headline

- There should be some play to the

- It should complement the image.

- Including "More fun in the Philippin

- The second line is always just the

- In some cases, exceptions may be

- The lines must always be justified

- The wordmark should never be hy

- The typeface should never be dis

PARTSImage

- The image should have been taken in the Philippines.

- It should feature a scenic view in the country, or something of our culture.

- It should be a fun, positive, high-resolution image.

- If the image is not your own, you should have permission to use it.


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Logo: - Use the stacked version of the log - The logo should be exactly in betw material's width. - The logo should be right-aligned w - The distance of the baseline of the

dist ance from the mate ria l's left or

- For materials other than billboardsphoto walls, you may opt not to pu

VARIATIONSHorizontalHeadline: - The headline should be exactly in between the .5/10 and 9.5/10 marker of the

material's width. - The distance of the headline from the top, left and right edge of the material should all be the same.

.5/10 9.5/10


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Logo: - Use the stacked version of the log - The logo should be exactly in betw material's width. - The logo should be placed on the o - The distance of the baseline of the

dist ance from the mate ria l's left or

- For materials other than billboardsphoto walls, you may opt not to pu

VARIATIONSExtreme HorizontalUse if the layout is extremely wide, to the point of the tagline exceeding 2/3 of thematerial's height.

Headline: - The tagline should be exactly in between the .5/20 and 1/2 marker of the material's width. - The distance of the tagline from the top edge of the material should be equal to its

dist ance from the left or r ight edge of t he m ater ial .

1/2.5/20


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VARIATIONSVerticalHeadline: - The headline should be exactly in

between the .25/5 and 4.75 marker ofthe material's width.

- The distance of the headline from thetop, left and right edge of the material

sho uld a ll b e th e s ame.

.25/5 4.75/5 4.25/54.75


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THE WEAVEUse the same colors as the logo. Use only these colors.Strips should be at 45 and 135 degrees. Do not rearrange them.Do not place the Philippine map on the weave.The weave cannot be masked, used as a mask, or placed on top of an image.The weave may be used with or without the tagline.The tagline may be placed anywhere on the weave.The tagline may be of any size as long as it is not cropped in any way.

The registered mark should be used with the tagline.For any other concerns, please contact BBDO Guerrero | Proximity.

MERCHAN

TRADE

- If used without the logo, the tagline - The wordmark and logo can be se - The weave can be used.

- Consider using the official logo's co- We encourage using the weave as

scal ed r elat ive to th e si ze o f the bo- If images will be used, follow the gu

Its More Fun Logo Guidelines

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