theIT support, website, and marketing news from EZSolution / OCTOBER 2014

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111 Centerville Road • Lancaster, PA 17603

Web: 717.291.4689 • EZSolution.com

Tech: 717.291.0370 • EZSolutionIT.com www.facebook.com/ezsolution

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Sar

ah K

yler The newest addition to our programming

team, Sarah Kyler, joined us in May of this year. She will be graduating from Millersville University this December, a semester early. Programming has been her passion since before high school.

Sarah tied the knot with her sweetheart in September and recently returned invigorated

from her honeymoon. The newly married couple plans to start their own hobby farm. In her spare time, Sarah enjoys crafting, cooking and gardening. She loves animals (especially her two kittens) and children.

Favorite Food: StrawberriesFavorite Color: PurpleFavorite Movie: Frozen

Favorite Car: MustangsFavorite Animal: PenguinsFavorite TV Show: Fire� y

The  half-billion search results  for “how to start using Twitter for business” tell a story: small- and medium-sized business owners understand that Twitter is a powerful business tool. Let’s look at some common pitfalls businesses new to Twitter should avoid.

Tweeting Too Much or Too LittleBecause tweeting is so quick and easy, some companies tweet all day long. Others miss the opportunity for engagement by not tweeting enough. The “economy of tweets” is an important consideration for a company looking for positive interaction.

Spamming Your AudienceOverly promotional tweets, calls to action like “buy this,” or tweeting only links to your site won’t do your business any favors. Your client base is on Twitter for engagement, not constant sales pitches. Posting company updates and promotions and nothing else will only lose followers.

Managing Time PoorlySpending too much time on Twitter can hurt your business because it takes valuable time away from other work that might yield better results. While you should continue to engage, retweet, and respond, � ght the urge to respond to every single tweet directed at your business as soon as it pops up.

Abusing, Misusing, or Ignoring HashtagsHashtag overuse seems like an easy mistake to avoid. But #ExtraLongHashtags-AreHardToRead, and they’re less likely to trend. Some businesses have taken to using a trending hashtag that’s irrelevant to their services to get attention. On the � ip-side is ignoring hashtags. Hashtags are great when used properly, just as they’re damaging when used poorly.

Not Giving Your Audience Its DueIf your audience is following you on Twitter, they want to hear from you. Don’t send the message that they’re an afterthought, when they’re the reason you’re on Twitter in the � rst place. Your prospects may  prefer communicating with you on Twitter. Not responding will lose any brand loyalty you’ve generated.

Don’t understand Twitter? Don’t worry! If your company needs assistance with your social media strategy, including Twitter, Facebook, and LinkedIn, EZSolution can help. Get in touch with Chris DeMeo at 717.291.4689 to discuss how you can leverage social media to grow your business for as low as $25 a week!

We received some amazing news in September: our very own Marketing Madness Manager, Rich Crockett, was honored as Marketing Genius of the Month! The distinction was awarded by Robin Robins, the IT industry’s most in-demand marketing consultant, sales trainer, and author.

Robin said, “I was personally thrilled to give Rich this recognition. He represents in our marketing organization what I like to see: someone who’s great at making connections with people, and sharing what he has learned by doing, revising, and redoing. The award is well earned. “

Congrats to Rich for being awarded this distinction by the best marketing consultant in the industry!

Of the following accolades, which did Winston Churchill receive in his lifetime?

A. An Honorary Doctorate in Philosophy from Oxford University

B. The Nobel Peace Prize in 1946

C. The Nobel Prize in Literature 1953

D. The Queen’s Privy Council for the United Kingdom

Winner of August’s Quiz:This Month’s Quiz:

Email your entry to Stacey Snovel (stacey@ezsolution.com). She will put all of the correct answers in a hat and draw the winner on October 15. The winner will receive a $25 Gift Card to Isaac’s or Amazon.

Cathy Martin of Devine Law O� ces, LLC won a $25 gift card. Congrats, Cathy!

Last Month’s Question:O� cially, what season are we in during September?

The Correct Answer Was: E – Both Summer and Autumn

Our revamped referral program is simple:

1. Refer a friend to EZSolution. If we get appointment as a result, we’ll pay you $100, donate $100 to your favorite charity in your name, or give you a $100 discount on one of our services.

2. If we close the deal with the individual you referred to us, their business will be given $100 o� their order.

So, take some time to think of anyone you know who could bene� t from our web development, marketing, or IT services—it could result in a cool hundred bucks in your pocket!

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5 � ings to Avoid when Using Twitter for Your BusinessBy Brandon Peach, Content Development Strategist for EZSolution

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We’re thrilled to announce our brand-new referral program rolled out this past month!

Give EZSolution a referral that turns into an appointment and we’ll give you $100 and your

referral $100 o� their purchase.

Recently Launched Websites:

Company City WebsiteInside Track Lancaster, PA insidetrackpa.comLaw O� ce of David J. Natan Lancaster, PA djnatanlaw.comRossi Contractors, Inc Northlake, IL rossicontractors.comRayco Process Services Willow Street, PA raycoprocesssvc.comLTD Management Easton, PA ltdmgmt.comCountryside Gazebos & Structures Quarryville, PA countrysideamishgazebos.comSaylor’s Plumbing Lancaster PA saylorsplumbing.comBackyard Playstations Gordonville, PA backyardplaystations.com

IN THIS ISSUE:OCTOBER 2014

the

Take the October Quiz and Win a $25 Gift Card

5 Things to Avoid When Using Twitter for Your Business

Announcing Our Brand-New Referral Program

“ Without education, we are in a horrible and deadly danger of taking educated people seriously.”

~ G.K. Chesterton

Quote of the Month

Presort First ClassU.S. Postage

PAIDLancaster, PAPermit #23

111 Centerville Rd.Lancaster, PA 17603

Rossi Contractors, Inc. is a family owned and operated construction company, and has been for more than 60 years. They are the contractor of choice for many corporate and government agencies, with a strong commitment to quality and safety that has solidi� ed the company’s reputation as one of the region’s most exceptional construction � rms.

This past month we were delighted to touch base with Lesley Lussow, Marketing Director for Rossi Contractors, about her experience working with EZSolution on the development of their new website.

“We had our website done ten years ago. It just wasn’t translating well to a smartphone or iPad. Because it was so old, we � nally said, ‘let’s just junk it and make a new one!’”

“We got in touch with Tom, who sent us examples of sites EZSolution designed, which was very helpful. Then we went from there! I worked primarily with Joel, sketching out how we wanted each page to look, and the designers began to work on it page by page. Once he felt we were making good progress on the new site, we showed it to the owners of the company for approval.”

“I can’t tell you how awesome it was working with EZSolution. I’m a very straightforward person, and Joel was straightforward with me as we talked through our project. I had an idea of how our website should turn out—but EZSolution was able to actually make it happen.”

Thanks, Lesley, for taking a few minutes to discuss your experience working together with the EZSolution team! Please visit Rossi Contractors’ new website at www.rossicontractors.com and read more about the top-quality construction services they provide. If your website needs a redesign and you’re looking for a solution, contact Chris DeMeo at 717.291.4689.

Rossi Contractors, Inc.

“A great computer consultant will free you from worrying about data loss, downtime, and other issues, allowing you to focus on running and growing your business!”

Tom Malesic President

Many business owners and managers we work with wait far too long to have us check and update their computer network’s health and security. Unless we’re actively performing regular maintenance, a nasty virus, malicious hacker, unexpected software corruption, hardware failure, or dozens of other problems could catch you o� -guard. Often, these issues result in extensive downtime, data loss, and expensive data recovery e� orts.

Without regular network maintenance, the chances are very high that you’re overlooking many frightening threats. These threats aren’t boogeymen in the closet that disappear when you’re not looking! Rather, they’re only increasing every day your network goes without a checkup. When disaster eventually strikes, you’ll � nd yourself with an unusable network. Of course, no business wants their employees sitting idle, waiting to get back to work.

By then the damage is done. It can cost thousands of dollars to get the network back to normal, if that’s even possible. What’s even more sobering is the fact that nearly every one of these costly disasters could have been prevented easily if someone had checked your network’s security and health to remove threats on a regular basis.

Our Free Network Checkup Will Exorcise the Demons Hiding in Your Computer NetworkTake advantage of a free network checkup this Halloween to get rid of any monsters hiding in your network—we’d be happy to help ensure your computer network is safe and sound. Schedule your free network checkup to see if you’re truly safe from spyware, viruses, hackers, and other spooky disasters by calling our o� ce at 717.291.0370.

This Halloween, Who’s Keeping an Eye on Your

Computer Network?